5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Dominating social media Outdoor enthusiasts often find their digital playground on platforms like Instagram.

Strategy 78

Strategy Brand Branding Travel 78

Cision

SEPTEMBER 22, 2015

If media relations is an arm of public relations, community management is another. Publicity and press coverage are great, essential even, but it does little good without loyal, engaged followers to share the news. A community grows your reach and influence. But how do you manage that community?

Community 120

Community Guidelines Crisis Communications Instagram 120

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. A PR team has a significant amount of responsibility as far as preparation of press materials, kits and other forms of content. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

PRSay

MAY 23, 2023

Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.

Nonprofit 148

Nonprofit Local Training Media Training 148

Victorious PR

JANUARY 27, 2023

Cryptocurrency and blockchain technology are rapidly growing and evolving industries, and as such, they are also subject to intense scrutiny from the media. Let’s discuss some key strategies for managing media relations as a crypto company and how public relations can help you build trust and credibility with your target audience.

Company 52

Company Real Estate Strategy Publicity 52

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yet as a PR observer, I’m not too concerned about Smith’s future. Yes, social media pushback can be constructive, yet it often spins out of control. Be thoughtful about sensitive issues. To its credit, the social media manager for Duolingo posted a heartfelt apology. His career will probably recover.

Construction 385

Construction Crisis Reputation Social Media 385

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in. 3) How about the flip side: What are some of the advantages?

Media Relations 69

Media Relations Media Insurance Insurance 69

Sword and the Script

AUGUST 23, 2022

“Depends on the media outlet.” Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. The rest is split among fence sitters and those that say their organizations do not trust the media. Depends on the media source. wrote one respondent.

Survey 141

Survey Media Report Journalism 141

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). The first press release was sent in 1906 by Ivy Lee on behalf of the Pennsylvania Railroad.

Engineering 98

Engineering Television Travel Financial 98

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Put it up in the online press room?

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .”

Survey 149

Survey Software B2B Pitching 149

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78

Company Publicity Financial Crisis Communications 78

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JULY 15, 2023

Communicate openly and honestly about the brand, products, and business practices. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

The Hoyt Organization

MAY 20, 2024

Public relations experts can advise you on how best to market your services, deal with the public, and handle challenges. Read on to learn more about the role of public relations for doctors. Why Public Relations Is So Crucial For Doctors As a medical professional, you constantly work with the public.

Healthcare 84

Healthcare Publicity Reputation Nonprofit 84

Bianchi Biz Blog

MAY 16, 2024

Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 95

YouTube Marketing Local Chemicals 95

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? What is Media Monitoring? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. For some generative AI is a threat, while for others it’s a tool that can help them do their jobs better.

Software 136

Software Pitching Analysis Community 136

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. That is, until I didn’t.

Agency 89

Agency Energy Crisis Management Industry 89

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. What is Predictive Media Monitoring?

Media 88

Media Data Reddit Crisis 88

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. This applies to the media also.

Radio 64

Radio Pinterest Television Government 64

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. There’s also the Winnipeg Free Press, which has a fantastic micropayment thing set up.”

Newspapers 177

Newspapers Industry Print Journalism 177

Presspage

AUGUST 20, 2019

It’s something of a cliche to say that we’re in a rapidly evolving media landscape, but keeping up with its changeable ways is part and parcel of the PR world. This begins with a strategic, prioritized approach to securing earned media. Paid media , like traditional advertising, marketing, and sponsored content.

Media 74

Media SEO Resources YouTube 74

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. We plan on turning this series into a podcast in 2023, and that is something I am really excited about. Tell us a little about yourself (family, interests, hobbies, background, etc.).

Meeting 60

Meeting Automotive Transportation Newspapers 60

PRSay

DECEMBER 5, 2019

Qualtrics was just another growing company in the community. Starting in 2012, they’d make announcements about big investments from venture funds that valued them around $500 million, and then things would go back to normal. Their press releases, pitches and conversations with journalists mention this aplenty.

Software 141

Software Survey Pitching Local 141

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 82

Meeting Automotive Media Transportation 82

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. As always, click any image for higher resolution. >>>

Survey 96

Survey Industry Leadership Study 96

Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services. So, what’s new?

Software 129

Software Analytics Technology Video 129

Cision

AUGUST 4, 2016

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB?

Pitching 0

Pitching Energy Media Relations Social Media 0

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. Linking to case studies from press releases is another good way to repurpose these. For the best results, especially with the media, the customer should be depicted as the hero.

Case Study 126

Case Study Study Company B2B 126