Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed.

Report 105

Report Publicity Marketing Pitching 105

Waxing UnLyrical

MAY 15, 2018

As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Chat rooms, Facebook communities, Twitter hashtags, audio comments, and surveys are all common means of engaging and quantifying listeners.

Measurement 90

Measurement Analytics Comparison Data 90

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Finally, diligently monitor and measure the effectiveness and impact of your communication efforts.

Internal 95

Internal International Communications Employee 95

Sword and the Script

JANUARY 10, 2017

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. We always have met our challenges — this is one of the things that has made us great.

Survey 114

Survey Ethics Leadership Financial 114

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit. Group size.

Internal 177

Internal International Data Communications 177

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Second, on the list – an executive team that doesn’t understand communications – is closely related.

Survey 135

Survey Measurement System Education 135

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 by Frank Strong.

Mobile 60

Mobile Survey Marketing B2C 60

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 103

Measurement Corporate Survey Viral 103

Sword and the Script

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. Security isn’t a consideration that comes naturally to a profession that centers around promotion, but the survey shows security awareness is permeating the organization. 38% said cost. 38% said scalability, and.

Survey 111

Survey Software Technology Tools 111

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Cision

APRIL 11, 2017

That’s why earlier this year we asked the Spin Sucks community and our colleagues to take part in our first Independent PR Survey. Our intent is to revisit this survey annually so it becomes a dependable benchmark we can all use to inform our annual business plan updates. Client Tenure Holding Steady.

Survey 215

Survey Resources Data Measurement 215

Stern + Associates

MAY 8, 2023

According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field.

B2B 111

B2B Social Media Company SMB 111

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” He lists job openings in PR and communications.

Training 94

Training Trends Media Survey 94

Reputation Us

MARCH 27, 2023

A survey by NAVEX Global shows only 50 percent of respondents believe their company performs very effectively against environment metrics; just 39 percent believe their company performs well for governance; and 37 percent for social issues. This is dangerous ground for companies managing their reputations.

Reputation 78

Reputation Corporate Survey Employee 78

Buchanan PR

NOVEMBER 29, 2023

A recent survey found that around 71% of US Gen Z adults were likely to make a purchase on Instagram, and 68% of US Gen Z adults were likely to make a purchase on both YouTube and TikTok. This not only fosters a sense of community but also serves as invaluable social proof by providing consumers a first-hand look at a product or service.

Social Media 80

Social Media YouTube Instagram Trends 80

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try. Muck Rack enhances reporting .

Tools 99

Tools Survey Pitching Analytics 99

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance. Whom to question?

Survey 40

Survey Publicity How To Measurement 40

Waxing UnLyrical

APRIL 12, 2011

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think.

Survey 92

Survey Interviews Social Media Education 92

Stephen Waddington

JUNE 9, 2017

It was a quick and dirty survey with a modest response rate. Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Owned media and community management are the strongest areas of practice according to respondents. Management.

Publicity 111

Publicity Survey Measurement Community 111

5W PR

JUNE 8, 2020

A lot of marketing is a one-way street when it comes to connecting and communication. Quizzes, surveys and assessments also help to generate leads and gather a clearer picture of the target audience for future customization efforts. As before, community is an important value with more consumers.

SEO 88

SEO Consumer Education Course 88

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 138

Study Media Relations Media Measurement 138

The Proactive Report

DECEMBER 9, 2017

We identified 150 A-list runners who blogged and posted on social media about their runs, contacted them all and succeeded in getting 100 into the project as the core community to start spreading the information about the project. What to Measure. Tracking ROI and tying earned media impact to business goals. .

Case Study 100

Case Study Media Study Measurement 100

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. This will help you track progress and adjust your strategy accordingly.

Strategy 52

Strategy Nonprofit Social Media Leadership 52

Stern + Associates

JANUARY 26, 2023

Both renowned and longtime management experts, Mortensen and Edmondson advise that leaders’ focus should be on establishing an IEVP that incorporates four interrelated factors that employees value – material offerings, opportunities to grow and develop, connection and community, and meaning and purpose.

Employee 111

Employee Company Marketing Case Study 111

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died. Even among younger people, education on the topic is lacking – 48% of the 18-to-40-year-olds surveyed could not name one concentration camp or ghetto.

Survey 62

Survey Groups Storytelling System 62

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. That sounds promising. Propel Raises $4.5

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. JOTW Communications Survey.

Publicity 85

Publicity Survey Enterprise Pitching 85

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. Practitioners and academics operate in almost entirely separate communities. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. Survey Monkey. As did Gerard F.

Measurement 40

Measurement Analytics Google Tools 40

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. More and more crisis communication events that interrupt the general flow of work in our area.”.

Communications 120

Communications Crisis Internal International 120