Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 178

Survey Media Relations Measurement Communications 178

Agility PR Solutions

DECEMBER 8, 2021

The post ESG in practice: Companies are setting environmental goals, but measurement remains a challenge appeared first on Agility PR Solutions. The new […].

Measurement 148

Measurement Company Survey Publicity 148

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. Making an effort to measure is half the battle.

Survey 171

Survey Communications Media Relations Ethics 171

ImPRessions - Crenshaw Communications

MARCH 20, 2018

Measuring Corporate Reputation: Perception or Performance? Both the Harris Poll Reputation Quotient (RQ) and the Reputation Institute’s Reptrak survey the general public, while the U.S. Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts.

Reputation 166

Reputation Corporate Measurement Survey 166

Sword and the Script

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. It can be seen in adjacent business functions as detailed in two separate surveys of creative teams and of public relations. This group represents 14% of the survey sample (N = ~1,152).

Survey 162

Survey Marketing Measurement Groups 162

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 114

Measurement Communications Survey B2B 114

Institute for Public Relations

DECEMBER 5, 2022

This summary is provided by the IPR Measurement Commission. Muck Rack explored how PR professionals measured success in 2022. A survey of 805 PR professionals was conducted Oct. 11–22, 2022. Key findings include:1.)

Measurement 52

Measurement Survey Publicity Study 52

Agility PR Solutions

SEPTEMBER 1, 2021

That’s why earlier in 2021, Agility PR Solutions surveyed over […]. The post Pitching the media: How do you measure up to global standards? appeared first on Agility PR Solutions. But even as PR professionals have been forced to adapt to business unusual, some things remain the same.

Pitching 144

Pitching Measurement Media Survey 144

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 154

Measurement Communications Survey Media Relations 154

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR. How will that be measured?

Survey 85

Survey Corporate Communications Agency 85

Axia PR

APRIL 20, 2021

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results.

Measurement 118

Measurement Analytics Analysis Survey 118

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Measurement 68

Measurement Survey Communications Social Media 68

Agility PR Solutions

MARCH 30, 2021

The post Comms metrics: Product analytics is the number one measurement of digital success appeared first on Agility PR Solutions. The firm’s […].

Measurement 120

Measurement Analytics Survey Web 120

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Katie Paine got the same result in an informal survey of attendees at the 2017 PRSA Northeast District Conference, PRXNE.

Measurement 133

Measurement Digital PR Analytics Google 133

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance.

Measurement 198

Measurement Data Social Media Marketing 198

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” 57% are neutral about trust in NGOs.

Ethics 156

Ethics Survey Government Media 156

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. 19-20) Media Bias Comments Grouped by Answer Many questions on this survey included an optional comment field with a simple follow up question that asked “Why?” Blame social media.

Survey 174

Survey Media Data Media Relations 174

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. Really dive into industry surveys. Need an extra pair of hands?

B2B 128

B2B Survey Marketing Interviews 128

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. But with a multi-touch attribution model, you’ll set your measurement strategy up for success by better understanding the roles each campaign and touch plays along the sales journey.

Measurement 168

Measurement Data Survey Social Media 168

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 123

Survey Trends Marketing Creativity 123

The Proactive Report

APRIL 13, 2018

For example, a company that distributes O-rings and seals surveyed their customer base and discovered that a fair percentage of recent customers had found information about them online. Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy. Are more people searching for you by name?

Measurement 138

Measurement Social Media Analytics Google 138

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 78

Measurement Publicity Television Media 78

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Media Relations Public Affairs 78

The Proactive Report

SEPTEMBER 25, 2017

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. According to the Reuters Institute for the Study of Journalism’s Digital News Report 2017 , 51% of those surveyed in the U.S. SOCIAL MEDIA MEASUREMENT.

Measurement 100

Measurement Social Media Analytics Media 100

ImPRessions - Crenshaw Communications

MARCH 9, 2016

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? The absence of a standard formula for measuring PR success remains our holy-grail challenge as an industry. So, how should we measure PR outcomes?

Measurement 189

Measurement How To Publicity Advertising 189

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. You can find the survey by accessing the following URL: [link]. Three years ago, we teamed up to begin fielding this survey.

Survey 103

Survey Media Relations Public Affairs Communications 103

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Social Media Agency Study 120

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. You Know About AIDA, Right?

Measurement 120

Measurement Google Analytics Trends 120

Agility PR Solutions

AUGUST 27, 2019

Despite a robust economy and the mountains of consumer data at their fingertips, nearly three quarters (72 percent) of senior marketing executives in a new survey cited a business growth rate of less than 10 percent last year—confirming that efficient measurement is about more than just tracking campaign results.

Measurement 94

Measurement Communications Survey Consumer 94

Agility PR Solutions

FEBRUARY 2, 2020

Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics.

Measurement 78

Measurement Mobile Marketing Advertising 78

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Measurement 113

Measurement Analytics Social Media Mobile 113

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Media Relations 125

Media Relations Survey Communications Corporate 125

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Elizabeth Barrett.

Strategy 418

Strategy Media Survey Communications 418

Sword and the Script

AUGUST 9, 2022

Those findings stem from the recently released fifth annual JOTW Strategic Communications Survey for 2022. Karen was one of five contributors to this year’s survey – helping to both draft questions and analyze the results. Last year this survey found communicators are more valued by organizations in the wake of the pandemic.

Communications 189

Communications Survey Social Media Media 189

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. The statement, more accurately worded, is that not everything is worth measuring. However, the ROI of doing a $25,000 survey for what was effectively a minor mention is almost certainly negative, and deeply so. If so, then build measurement into your plan!

Measurement 159

Measurement Newspapers Insurance Insurance 159

Stuart Bruce

MARCH 28, 2018

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR).

Measurement 109

Measurement Publicity Communications Strategy 109

5W PR

JANUARY 17, 2017

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand.

Measurement 90

Measurement How To Television Media 90