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Pair of surveys show why B2B tech needs to work on their customer marketing efforts

Sword and the Script

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 114
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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

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New Muck Rack survey: How PR teams build relationships, measure success and leverage technology in 2021

Muck Rack

New Muck Rack survey: How PR teams build relationships, measure success and leverage technology in 2021

Survey 142
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. We were joined in fielding and analyzing the survey this year by five contributors including: Gini Dietrich , Founder & CEO, Spin Sucks.

Survey 137
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New Gould+Partners survey measures the damage COVID-19 is causing PR agencies

Agility PR Solutions

PR M&A advisory firm Gould+Partners released new survey results that gather a temperature read on how the North American PR industry is coping with the trauma of the coronavirus pandemic. The post New Gould+Partners survey measures the damage COVID-19 is causing PR agencies appeared first on Agility PR Solutions.

Survey 106
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Survey shows people follow brands on social media to stay informed about new products and services

Sword and the Script

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. The survey isn’t segmented by B2B respondents but there were three findings that stood out. I’ve listed those below along with some commentary.

Survey 132
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A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.