Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

Internal 187

Internal International Data Communications 187

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives.

Travel 144

Travel Community Employee Government 144

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

DECEMBER 13, 2011

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. I agree – one size does not fit all when designing a measurement program. Birds of a feather…”.

Community 67

Community Measurement Analytics Trends 67

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Stephen Waddington

JUNE 20, 2022

Academics and practitioners work in different communities. It’s a possible explanation for limited progress made on issues such as diversity and measurement. I spent yesterday completing my research paper and purging my reference management system. They read different media and attend different events.

Publicity 190

Publicity Study Public Affairs System 190

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If it lives with the marketing or PR departments, marketing/awareness-type metrics will be the measuring stick. Developing New Community Outreach Metrics. Is it the CMO?

Community 28

Community Marketing Retail Measurement 28

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 149

Media Relations Media Print Software 149

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR outcomes are measurable. We earn that right to influence others.”

Journalism 185

Journalism Advertising Advertising SEO 185

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In As you can imagine, Snapchat measurement is not straightforward. ” Of course, a lot of this can be measured. Refer from Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy.

Publicity 85

Publicity Survey Enterprise Pitching 85

ReimaginePR

JUNE 15, 2020

Heck, even having a simple social media page isn’t enough; you need to have multiple social media platforms to reach a wide enough audience, and those platforms need to be managed in such a way that it brings your customers together into a self-sustaining community that your company engages with on the ground level. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

5W PR

NOVEMBER 14, 2018

While social media has changed the landscape of PR with its impressive capabilities, the question now arises – how do we measure your digital efforts to understand ROI ? This is important to understand if the efforts you’re putting into social media is influencing the community, as well to demonstrate this information to the C-suite.

Media 60

Media Measurement Social Media Survey 60

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. For organizations seeking to promote community involvement, sponsorships, or social responsibility initiatives, broadcast media provides a direct avenue for local engagement.

Radio 74

Radio Television Media Local 74

Stern + Associates

NOVEMBER 16, 2023

Shockingly, a 2020 survey measuring Holocaust awareness in the U.S. Urging listeners to explore their own heritages, she invites them to reignite ties with family and community – a message that has continued to resonate on social media. found that roughly two-thirds of those surveyed didn’t know how many Jewish people had died.

Survey 62

Survey Groups Storytelling System 62

Wadds Inc.

JUNE 20, 2022

Academics and practitioners work in different communities. It’s a possible explanation for limited progress made on issues such as diversity and measurement. I spent yesterday completing my research paper and purging my reference management system. They read different media and attend different events.

Publicity 96

Publicity Study Public Affairs System 96

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.

Comparison 78

Comparison Pinterest Local Instagram 78

PRSay

FEBRUARY 5, 2019

It’s hard not to be drawn to an animal rescue that extended over a six month period and brought together a community to help care and find homes for 181 Yorkie mixes. Rescue is what we do every day, but winning the award made us take stock in how we can rescue in a way that leaves a lasting, positive impression on our community.

Case Study 97

Case Study Study Guidelines Internal 97

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 4) Why should PR care about advertising?

Publicity 90

Publicity Media Advertising Advertising 90

Prohibition

FEBRUARY 9, 2022

Social monitoring solely refers to monitoring the behaviours and actions on the social profiles. Every social media forum. Reddit and Quora are two examples of online forums. TripAdvisor and Yelp are examples of online review sites. Printing media (if you have the measures to actively check the relevant publications).

Brand 62

Brand Branding Social Media Reddit 62

Buzzstream

JANUARY 22, 2024

For reference, the median DR in our analysis was 74. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

JUNE 17, 2015

Social media strategist Nichole Kelly moderated the session, asking everything from how to get clients on journalists’ shortlist to which metrics USA Today uses to measure their success. For Susan, it’s been a huge asset for building community and checking facts. Q: When it comes to clicks and shares, what metric are you measured on?

Mobile 120

Mobile Print Trends Twitter 120

Waxing UnLyrical

MARCH 15, 2013

Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E. Hello, measurable objectives, where did you go? In PR : Measurement is frightening. In PR : Yes.

Publicity 111

Publicity Measurement Community Crisis 111

Sword and the Script

JULY 6, 2021

The company does not list pricing, but there are several online references that put the sticker price in a range from $600 annually to $20,000. According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn.

Pitching 89

Pitching Report Software Survey 89

Practical Law Construction

APRIL 14, 2021

Rather, I decided to come up with a list of presents that the TCC could give us, the construction law community, and it’s in the form of issues that I would like to see decided by the court before its landmark birthday. In the past, parties have referred me to the findings in the interim valuation adjudications and the declarations given.

Construction 64

Construction Blogging Leadership Measurement 64

Maxim Behar

APRIL 11, 2024

I'm referring to the Islamic religion. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. Friends, community. A total misunderstanding of market dynamics marked it, what we refer to as the "Videnov winter," and numerous cases of corruption, crime, and gang wars.

Television 59

Television System Interviews Travel 59

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.”

Creativity 96

Creativity Storytelling LinkedIn System 96

Prohibition

AUGUST 2, 2023

Throughout the campaign, track and measure the performance of your influencers to gauge the success of your campaign. Social media provides a direct channel of communication with your audience and allows you to build a loyal and engaged community. This may include product samples, brand guidelines, and key messaging points.

Brand 62

Brand Branding Reputation Consumer 62