PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If it lives with the marketing or PR departments, marketing/awareness-type metrics will be the measuring stick. Is it the CMO?

Community 28

Community Marketing Retail Measurement 28

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 4) Why should PR care about advertising?

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy.

Publicity 85

Publicity Survey Enterprise Pitching 85

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

FEBRUARY 9, 2022

Social monitoring solely refers to monitoring the behaviours and actions on the social profiles. Every social media forum. Reddit and Quora are two examples of online forums. TripAdvisor and Yelp are examples of online review sites. Printing media (if you have the measures to actively check the relevant publications).

Brand 62

Brand Branding Social Media Reddit 62

Sword and the Script

JULY 6, 2021

The company does not list pricing, but there are several online references that put the sticker price in a range from $600 annually to $20,000. According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

JANUARY 10, 2017

It’s important to note that the report includes – in great detail – fairly significant variations between those who blog professionally and those who do not (the report refers to this segment as “not-yet-pros”). I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MARCH 15, 2013

Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E. Hello, measurable objectives, where did you go? In PR : Measurement is frightening. In PR : Yes.

Publicity 111

Publicity Measurement Community Crisis 111

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.”

Creativity 96

Creativity Storytelling LinkedIn System 96

Engage PR

JANUARY 6, 2018

Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why. References: *1 CMO survey – [link]. *2 Question – do you know which social channels your business is on and who keeps all the passwords?

Social Media 60

Social Media Strategy Media Survey 60

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. How do you measure that success? What is your secret to success?

Retail 225

Retail Consumer Brand Branding 225

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. Online content is king (referring to a blog). He gives away copies to lawyers who will refer cases.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Stephen Waddington

OCTOBER 12, 2018

You’ll get a measure of the individual's seniority and maturity from their writing. I live and work for the biggest and best known employer in my community. Even if I was probably the author of the post to which you're referring. I've seen something on Facebook." Not in my experience.

Ethics 84

Ethics Employee Policies Video 84

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. When I was looking for old posts on WUL that reference him, I got 13 pages of results. As we sat down and arranged ourselves around the lounge table, I insisted we take a photo of the Measurement Mafia.

Measurement 40

Measurement Hotels Conference Facebook 40

Prohibition

AUGUST 4, 2021

Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. Fostering communities of brand advocates/brand ambassadors. Blogs – personal, professional, corporate, etc. Social Media Marketing/Management involves: Social listening.

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

OCTOBER 31, 2016

Laura amazes me with her constant energy and inspires me with her boundless enthusiasm for not just what she does, but for how she constantly gives back to the communities she’s involved in (including being a Skimm’bassador, just like me!). I am a big believer in the importance of measurement.

Course 40

Course Measurement LinkedIn Banking 40

Waxing UnLyrical

JUNE 15, 2016

I began preparing a strategic plan that outlined how I wanted to approach promoting this book – from creating a thriving online community to raising funds on Kickstarter to support the launch. I couldn’t find any books to use as references for my research as a result. Knowing you target audience. This posed a challenge!

Community 40

Community Facebook Writing Local 40

PR Conversations

NOVEMBER 20, 2014

Both works touch on organised labour – although surprisingly this is not given much consideration in the latest book, where the authors make a passing reference to the role of IC not being “to make every office or factory work like a workers’ cooperative” and there is no listing for Union relations in the contents or index.

Employee 77

Employee How To Internal International 77

Waxing UnLyrical

AUGUST 8, 2016

Shonali’s course has, first and foremost, gifted me the modules I continuously refer back to. These have helped me shift my PR habits toward a more strategic, measurable operation. I’ve met so many current colleagues/friends through that chat, in addition to learning a TON on measurement/evaluation. Looking for a place to start?

Course 40

Course Local Creativity LinkedIn 40

Prohibition

JULY 19, 2018

In addition to this PR works to access your business at all levels with regard to action and communication. Community management. Internal communications. As with any profession, there are tools that businesses can use to help streamline the process of managing a busy PR team or press office as many refer to it.

Publicity 48

Publicity Advertising Advertising Tools 48

Karen Freberg

JUNE 6, 2017

Carlos has established himself in the field as well with corporate jobs at LinkedIn and now BMCSoftware while doing speaking engagements around the world. I do spend a lot of time creating posts (like this one) to help share my thoughts and insights with my community.

Social Media 40

Social Media Brand Branding Media 40

Waxing UnLyrical

JULY 26, 2013

During my slumber, I apparently invented a new kind of measuring cup that ensures you don’t gain weight no matter how much you put in it, figured out how my proposal should read, and honed in on what references I should use in my class. Three hours later, I awoke, much refreshed. In addition, when I woke up.

Construction 76

Construction LinkedIn Blogging Google 76

Waxing UnLyrical

FEBRUARY 6, 2011

The genius writer brother; the gun-crazy brother; the beauty- and romance-obsessed sister; the fiercely protective Greek Man Friday; and the food-obsessed and long-suffering mother (or Mother, as she’s referred to). Where to use keywords in corporate blog posts , by Lee Odden. from Mizz Information. Trying to figure out Quora?

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. He’d love to grab a gab on Twitter.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. Please refer a credible colleague ! Please refer a credible colleague ! Communicating using simple, jargon-free language. The last part is to then measure your results.

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. You can find all posts that reference Muck Rack here.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Prohibition

JANUARY 7, 2022

Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community. Look at their track record and references. For the sake of team cohesion, adhere to any crisis management strategies in place.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 71

Measurement Banking Energy Course 71

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 80

Measurement Publicity Analysis Tools 80

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. I think it was a very successful paper with a lot of reference material articles.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

APRIL 9, 2019

In addition, there are links to my take on this survey from prior years as a reference. Corporate positions do tend to pay more than agency positions – and that remained true this year. PRWeek may feel like I’m picking on them, but I think the publication does the community a service with this survey.

Publicity 94

Publicity Survey Comparison Report 94

Waxing UnLyrical

JANUARY 22, 2013

If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. Richard was referring to AMEC’s glossary of measurement F.U.T. Count what counts.

Nonprofit 77

Nonprofit Measurement Social Media LinkedIn 77

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100