ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo. That’s putting your money where the mouths are.

Brand 284

Brand Branding Small Business Retail 284

Solo PR Pro

APRIL 13, 2021

What comes to mind when you think about influencer marketing? Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

PRSay

SEPTEMBER 20, 2019

Fortunately, your corporate communications team can kindle that love. The study shows this ultimately impacts the bottom line. So, how do you incorporate internal communications into your brand marketing strategy? Why not take this approach with your internal communications efforts? Expanding beyond internal memos.

Internal 138

Internal International Communications Strategy 138

PRSay

DECEMBER 10, 2021

In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. Decreased stress: In a study published in September, researchers in Japan found that remote work can reduce psychological and physical stress responses. . Don’t treat every team the same.

Employee 192

Employee Policies Agency Study 192

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge.

Marketing 75

Marketing eBook Case Study Measurement 75

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Stephen Waddington

JUNE 13, 2019

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. Facebook and Google account for almost 60% of the online advertising market. Methodology The study was commissioned by the Reuters Institute for the Study of Journalism.

Print 115

Print Media Newspapers Local 115

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge.

Marketing 68

Marketing eBook Case Study Measurement 68

PRSay

JULY 30, 2020

Will they move back in with their parents and work at a small local business until the job market opens back up? Will they continue with graduate studies? Take this opportunity to read more about important social issues about anti-racism or being a better ally to our LGBTQ community. Will they find internships?

Brand 196

Brand Branding Local Interviews 196

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Community 40

Community Local Software Groups 40

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge.

Marketing 60

Marketing eBook Case Study Measurement 60

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Cision

APRIL 30, 2015

While there are dozens of ways to kick off a successful PR campaign, many organizations still overlook the most obvious path that is fully dedicated to supporting communities: philanthropy. Being in PR, I volunteer for several local charities and help them with exposure. in Mass Communications from Virginia State University.

Communications 120

Communications Real Estate Local Community 120

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. Cause-related marketing, philanthropy, sustainability, and corporate social responsibility are some ways to align purpose.

Brand 88

Brand Branding Survey Study 88

Victorious PR

DECEMBER 8, 2022

Cryptocurrencies are ever-growing as the market continues to expand rapidly. In fact, the market is predicted to surpass $6 trillion by 2025. Although cryptocurrency is a growing market, the general public still possesses little to no knowledge of how this industry operates. Positive Community Relationships.

Real Estate 52

Real Estate Education Advertising Advertising 52

PRSay

APRIL 15, 2019

By late September, I realized my study plan was not working. I adjusted by seeking out study skills tips from newly minted APRs and moving forward on the best path for me. I was sure that by investing my time in PRSA Dallas monthly prep sessions, independent study and the APR Online Study group that I would be successful.

Nonprofit 118

Nonprofit Conference Study Retail 118

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un. ." Marketing a dangerously misunderstood product.

Company 105

Company Marketing Education Data 105

Agility PR Solutions

NOVEMBER 6, 2019

They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. Do newspapers still have ad power?

Print 60

Print Newspapers Policies Local 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 90

Agency Energy Crisis Management Industry 90

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. Yet, in reflection, so much has changed.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Mindful Marketing

JANUARY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.

Local 80

Local Corporate Insurance Insurance 80

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. A brand doesn’t have to undertake all of those.

Airlines 120

Airlines Storytelling Local Travel 120

Deirdre Breakenridge

MAY 30, 2018

That said, Team Fact could reverse the trend by stepping up its game on the communications front. I have worked with many fascinating researchers over the past decade and come across numerous compelling studies that shed light on important matters. But all too often, no effort is put into communicating research.

Communications 171

Communications Training Education System 171

PRSay

DECEMBER 15, 2017

According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching for a new job or watching for new job opportunities. If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Update your LinkedIn profile and résumé.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), I review a few to-dos with the students and lecture about social media marketing. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Check on my Sleep Number communities one last time.

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

From the investment expert who weighs in on a stock market dip, to the child safety author who shares Halloween advice for parents, expertise makes the media world run. Watch for stories about competitive moves, big industry developments, financial market changes, or mergers in a given space. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Reputation Us

JANUARY 3, 2020

ReputationUs and DHM Research recently conducted an inaugural study on the importance of corporate reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities.

Reputation 60

Reputation Corporate Survey Employee 60

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. FierceCMO: Study: CMOs are spending more on social and mobile. percent of marketing leaders report they are able to prove the impact of social media quantitatively.

Mobile 60

Mobile Survey Marketing B2B 60

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

NewsWhip

JANUARY 12, 2023

With the pace of the news cycle accelerating and audiences becoming more fragmented, communications professionals need access to faster, more detailed insights to help inform their engagement strategies. . Using NewsWhip, Ford’s team saw people posting about the generator and that local media was picking up their stories.

Tools 78

Tools Communications Media Reputation 78