Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI).

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

APRIL 3, 2024

The Leadership Summit – Taking place on the expo floor, the Leadership Summit portion of WCX features industry executives participating in a series of roundtable discussions focusing on the intersection of technology and business. Registration for the free SAE WCX Expo and paid technical programs can be done here.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. This is the exact opposite of what has happened with software-as-a-service (SaaS).

Financial 152

Financial Marketing Survey B2B 152

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. A testimonial video about a business devastated by a ransomware attack can be very compelling where it counts – when targeted properly to the IT decision-maker for cybersecurity software. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs). His decision boiled down to the salesperson.

Survey 112

Survey Software Technology Tools 112

Onclusive

JUNE 21, 2017

For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community. We’re not mechanical engineers or software engineers, and we don’t need to be,” she said.

Storytelling 329

Storytelling SEO Community Engineering 329

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Prioritize the enhancement of written communications and virtual events.

Internal 97

Internal International Communications Employee 97

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

That results in personalized and significant media opportunities affecting a specific community. The software gives users the option to sort by influence, number of tweets, or how many times the person has mentioned a specific keyword. Hunter.io . is a sophisticated website that uses company websites to track down email addresses.

Tools 232

Tools Radio Trends Pitching 232

Sword and the Script

AUGUST 15, 2023

Because they believe if they can show the customer the software in a demo, it will sell itself. If they name a price, they’ll never get to show the software. When you say “ thought leadership ” what you really need to be doing is demonstrating expertise. Why do vendors do this? That’s how you move deals forward.

B2B 124

B2B Study Survey Software 124

PRSay

APRIL 8, 2020

From economic uncertainty to anxiety and disruptions to daily life, there are many immediate and potentially existential issues for an organization and its leadership. What does this pandemic and the resulting interruptions mean to my team, my company, those we serve and our community — and how can we move forward?”.

How To 190

How To Crisis Employee Resources 190

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Sixteen months ago, Travis Kalanick was the freewheeling, bad-boy CEO of Uber and Susan Fowler, who spent “one very very strange year” there, was an unknown software engineer who quietly departed after unrelenting sexual harassment and discrimination. How should a CEO convey leadership? They have a good reason.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Build a community. B2B companies can engage and attract followers through educational and entertaining content. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership. Creating depth of message. Some products are complicated. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

Stephen Waddington

APRIL 24, 2018

The University of Huddersfield is developing this software and its use is being negotiated for the Global Alliance - affiliated bodies and, if appropriate, with adaptations, by commissioning employers. The framework takes a high-level view of what practitioners can deliver: Communication Capabilities 1.

Education 95

Education Ethics Resources Software 95

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. These features add to the list of AI use cases in PR software. It makes sense.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia. ESG outlook.

Software 126

Software Case Study Advertising Advertising 126

Stephen Waddington

OCTOBER 29, 2020

Lorna Bithell recently asked for insight about presenting online in a community that I run. Stephen Pritchard “Restart your laptop at least two hours before your talk so you don't run the risk of any unexpected software upgrades interrupting you. In the shift to virtual we’ve lost the energy and serendipity of a physical event.

How To 102

How To Energy Software Video 102

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

A PR program that focuses on thought leadership and executive visibility is often a very effective way to align an individual – and a brand – with a specific type of expertise. One tactic that supports that positioning is a thought leadership event. Brand influence is born in a community. Educate Prospects.

Education 120

Education Leadership Viral Consumer 120

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. In the mid-1980s he originated the QuickStart district-leadership training concept that is now used by many PRSA Districts. Professional heritage.

Publicity 150

Publicity Radio Technology Sports 150

PRSay

APRIL 19, 2023

Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. ” Ahead of his luncheon keynote, Souza discusses how his interest in photography developed and what PR professionals need to know about communicating through images.

Travel 66

Travel Tourism Storytelling Newspapers 66

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

PRSay

JANUARY 13, 2021

The communication channels. You might think of senders and audiences as communities, and each community should have its own preferred channel for certain types of content. Communication Sender Areas. You don’t realize how many communication areas there are until you have to evaluate or audit them. The audience.

Internal 187

Internal International Data Communications 187

Solo PR Pro

FEBRUARY 25, 2016

On the fourth Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What did you think you’d never be doing as a solo?

Facebook 40

Facebook Software Construction Policies 40

Contently - Strategy

OCTOBER 18, 2022

Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Social media and niche communities like r/SkincareAddiction or r/nutrition. They’re afraid they might do it wrong or of what they might find. Lack of buy-in. Lack of resources.

B2B 137

B2B Company Survey Enterprise 137

PRSay

OCTOBER 12, 2016

At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers. Software can play a big role in uniting your teams and strategies. Ken is an advisory board member of the CMO Council.

Communications 60

Communications Trends Leadership B2C 60

PRSay

OCTOBER 5, 2020

Many employees enjoy remote work, but they also want to maintain a healthy work-life balance and to feel connected and informed , according to a survey by the software platform Smartsheet. Adapting to working from home involves many challenges, especially when combined with disruptions from delivery men or noisy kids in the background.

How To 180

How To Employee Survey Exercises 180

Stern + Associates

NOVEMBER 22, 2022

Using his lab’s breadboard software as a teaching tool, Christakis actively demonstrates the science behind grouping people together in ways that optimize cooperation and creativity. The Hidden Power of Shared Meaning.

How To 62

How To Groups Employee Study 62

PR 20/20

SEPTEMBER 29, 2020

PR 20/20 leveraged the integration with Seventh Sense , AI software designed to personalize email delivery times, to segment lists and optimize performance. Attracted Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 92

Case Study Study Brand Branding 92

Offleash

APRIL 29, 2020

A number of community Grafana dashboards have been built for visualizing data tracking the spread of COVID-19 around the world. As companies and schools moved to online work, workplace software was put to the test. This Medium post has more information on the open source project and how to get involved.

Healthcare 52

Healthcare Small Business Resources Data 52

PR 20/20

NOVEMBER 30, 2022

For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

MAY 1, 2015

For marketers who don’t have massive budgets or huge website traffic, you may need to think outside the box for leveraging LinkedIn’s network without using their Marketing Solutions software. Ultimately, while LinkedIn’s network is a powerful, focused community, there are caveats for marketers and communicators.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. Another $50 million was set aside for investments in their communities. According to reports, an automated flight-control system had sent the airplanes into nosedives.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

DECEMBER 5, 2019

As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. How do you think that prepared you for these leadership roles you’ve assumed recently?

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88