Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 1 business goal for 2023. Kathy Casciani, Azul Communications. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

Communications Conversations

MAY 20, 2020

” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.” During the pandemic, Salesforce started a new brand journalism initiative called “Leading Through Change.” ” The series started on March 16, just as states started shutting things down.

Journalism 148

Journalism Brand Branding Interviews 148

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Thought Leadership. Learn more about the thought leadership PR strategy. Reputation. Reputation plays a huge role in public relations for B2B. Provide them with resources if needed. Easy Street.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Build a community. By extension, business customers can also help one another. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

wiredPRworks

JANUARY 13, 2022

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses.

Strategy 52

Strategy Training Insurance Insurance 52

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. This Medium post has more information on the open source project and how to get involved.

Healthcare 52

Healthcare Small Business Resources Data 52

Solo PR Pro

AUGUST 31, 2021

When she’s not helping small businesses find their voice and grow their reach, you might find her on the mat as a practicing yoga instructor or helping expectant mothers as a certified doula. From staff member to solopreneur. “I I knew I wanted to step out and do my own thing,” she says.

Meeting 98

Meeting Real Estate Energy Agency 98

Rock the Status Quo

DECEMBER 10, 2015

The PR community has growing dialog around the importance of a custom pitch. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Do they have women leadership? New loan activity for a women-owned business, or one with an interesting history?

Pitching 100

Pitching Real Estate Banking How To 100

Solo PR Pro

MAY 14, 2015

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Can a routine lead to a rut, or does it help to have focus?

Social Media 40

Social Media SMB Media Small Business 40

PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Take L’Oréal, for example. The company posted , “Speaking out is worth it. We are making a commitment to the @naacp to support progress in the fight for justice.

Communications 198

Communications Viral Fashion Public Affairs 198

Public Relations Sydney

JULY 20, 2014

Packed full of easy to use templates and examples, From Unknown To Expert shares a framework that will give you the confidence and skills to get you the media coverage and online community you deserve. Andrew Griffiths, Australia’s #1 small business and entrepreneurial author. Get your copy from the Amazon store now! .

Social Media 53

Social Media Brand Branding How To 53

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. With thought leadership comes risk. Finding your voice: the first step to thought leadership.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Collaborate with other small businesses in your area to cross-promote each other’s products or services. Host a charity auction with unique items or experiences related to your business. Suggested Reading Michelli, J. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JUNE 21, 2018

This may not be possible in every case, but you can start small. Introduce leadership boards, project collaboration – even gamification! Brooklin Nash writes about the latest tools and small business trends for TrustRadius. This is where employee evangelists come in.

Brand 50

Brand Branding How To Employee 50

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. A: Our biggest challenge is that we’re really a small business trying to do big things. I oversee this, and also focus on strategy, paid advertising and event marketing. A: Be prepared.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Waxing UnLyrical

DECEMBER 2, 2013

, did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them.

Small Business 100

Small Business Infographics Facebook Resources 100

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. Don’t miss these posts: B2B Customers Want Thought Leadership.

Survey 60

Survey Blogging Corporate Analytics 60

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Educating prospects. If they’re about to spend thousands on a company-wide SaaS solution for a business application, all bases will be covered.

Publicity 255

Publicity Storytelling Automotive Software 255

PRSay

FEBRUARY 28, 2023

In your pitch, convey how the story affects the community, Thrasher advised. How is this [business] impacting people? Is it giving kids in the community a chance to do something different?” He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations.

Report 172

Report Local Media Pitching 172

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Scale content through smart repurposing.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. One profound business book you’d recommend reading is… (BCB) Orbiting the Giant Hairball: A Corporate Fool’s Guide to Surviving with Grace.

Brand 107

Brand Branding Reputation Corporate 107

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession. FuturePRoof was founded by Sarah Waddington in 2015. Anouchka Burton.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Additionally, they enable you to easily reach geographically dispersed audiences with thought leadership content that positions your brand as the expert in its industry.

Marketing 40

Marketing Small Business Web Nonprofit 40

PR 20/20

MAY 23, 2017

The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. For top business insights, check out: Business Insider ( @businessinsider ): Whether you’re searching for articles on finance, media or tech, Business Insider has an arsenal of resources for you.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game.

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. Despite all the attention, as a business community, we still seem to struggle with getting this right.

Marketing 64

Marketing System Data Tools 64

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. Someone afraid of starting a business. It’s on my bookshelf. Hot off the printed press.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

MAY 9, 2020

Tourist destinations are having a tough crisis with no one travelling during lockdown but savvy destination marketing organisations have used the crisis as an opportunity to remind their community about the location. Adapting to new markets This is an interesting area in which some organisations have shown strong leadership.

Brand 157

Brand Branding Travel Crisis 157

Waxing UnLyrical

APRIL 2, 2016

In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. At its core, there are two things AMEX needs to have happen from a business point of view: a) more customers using its credit cards, and b) more merchants accepting its cards.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Audiences fragmented into smaller online communities around shared interests.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

Katrina Craigwell: Your brand is a collection of humans, part of a community bringing a product or service to people which impacts their daily lives and communities. Chris Lynch: We’re often asked how the PR community is doing? Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership.

Report 225

Report Media Advertising Advertising 225