Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media. Being an expert is based on what you know.

Leadership 52

Leadership Strategy Wikipedia eBook 52

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”.

Community 170

Community Brand Branding Advertising 170

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Martin is a communications strategist and teaches digital strategy. PRStudChat.

Community 148

Community Big Data Media Resources 148

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary.

Social Media 184

Social Media Media Leadership Community 184

Onclusive

FEBRUARY 15, 2024

Social listening tools track trends by systematically monitoring and analysing mainstream and social media conversations across platforms in real-time. Anticipate where to develop your thought leadership content, 2. From here, you can better craft thought leadership content that stands out in a crowded digital space.

Trends 195

Trends Marketing Analysis Leadership 195

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 98

Local Community Ethics Education 98

PRSay

APRIL 19, 2021

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

Media 197

Media Newspapers Google Energy 197

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag.

B2B 111

B2B Social Media Company SMB 111

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership.

Brand 156

Brand Branding How To Employee 156

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually.

Conference 304

Conference B2B Content Marketing Case Study 304

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Fragmented news landscape The limited media landscape is partially driven by how fragmented news consumption is for the sales audience.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Third, agencies can reach diverse communities by partnering with groups that represent those communities.

Employee 156

Employee Community Groups Interviews 156

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?” If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. This has resulted in it receiving a backseat to paid media in most corporate budgets.

Media 230

Media Measurement Advertising Advertising 230

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

Social Media 85

Social Media Strategy How To Media 85

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Insights for better relationships with the media. 37% said, “‘feel good’” stories on how companies and communities are helping others.

Study 165

Study Communications Survey Pitching 165

ImPRessions - Crenshaw Communications

JUNE 29, 2020

They were designed to push out businesses messages through traditional media to customers. Today, brand communications is much more of a two-way street. In a depressed economy, a business that maintains marketing and communications will bounce back more quickly than one that cuts its budgets.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Melissa Agnes

JANUARY 27, 2015

There is currently a huge divide between police officers / agencies and the communities they serve. The industry needs an emergence of leadership that is seriously lacking right now. His goal and his passion is in helping police agencies leverage social media to communicate effectively with their communities.

Community 100

Community Crisis Crisis Management Crisis Communications 100

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Build a community.

B2B 170

B2B Social Media Media Education 170

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. The list is long.

Employee 201

Employee Community Leadership Enterprise 201

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 150

How To Employee Leadership Nonprofit 150

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

PRSay

SEPTEMBER 19, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. In May 2023, the U.S.

Communications 175

Communications Ethics Public Affairs Social Media 175

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. PR can highlight these engaging moments through media coverage.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community. Facilitating effective leadership Leadership communication is a key aspect of strategic communications.

Communications 78

Communications Policies Product Launch Reputation 78

OnePitch

OCTOBER 3, 2023

Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership. She also directs and produces short films and documentaries that center on marginalized communities.

Employee 86

Employee Healthcare Film Policies 86

Solo PR Pro

APRIL 23, 2019

For these organizations, seeking strategic alliances serves their goal of making their communities better places to live and work. While that’s lovely and altruistic, it’s also good for business because they know that their needs – access to a robust workforce and customer base – are best served in a thriving community.

Community 45

Community Publicity Construction Television 45