Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Web design and management. Writing and editing. Some have local practices and others are international. Direct advertising. Event planning. Fundraising. Government relations.

Public Affairs 40

Public Affairs Internal International Community 40

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 94

B2B Company Survey Enterprise 94

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. 6) It’s important to build internal links. On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. If your buyer personas are based on generic or internal ideas about your buyers, your content won’t be any better than it was before you had personas.”.

B2B 114

B2B Marketing How To Survey 114

Stephen Waddington

MAY 2, 2018

She’s generous in publishing her ideas and as a result has built a community around her that supports her work through conversation and sharing. It’s made possible thanks to a growing industry of data, media and tools, to help understand behaviour on the internet and social web. Iliyana has used her blog to help develop her thinking.

Blogging 61

Blogging Agency Meeting Web 61

Communications Conversations

FEBRUARY 22, 2017

This means browsing the web, finding interesting articles to share, writing up the posts and sending to said executive. Another easy fix that would make community management so much easier for those responsible for LinkedIn brand pages. #3: executive’s) shares. 2: Ability to respond directly to comments in threads.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. At the time of this writing, there are no reviews of Cision Impact on the review site G2.

Publicity 89

Publicity Media Advertising Advertising 89

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. at Social Media Week Berlin in 2013.

Strategy 40

Strategy Marketing Social Media Internal 40

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. We worked with an East Coast law firm to write thousands of words of content about a particular mass tort.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

wiredPRworks

JUNE 17, 2016

We’ll focus on the top sites you can use to raise association awareness, warm up communities and stand out as a sought out thought leader. In this multi-faceted session, you’ll breeze through a WIRED strategy you can use to map out future success, and learn how to self-assess your social skills. at Social Media Week Berlin in 2013.

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Waxing UnLyrical

MAY 1, 2013

Get media and bloggers to consider and, sometimes, write about stories they might not otherwise have considered, or even known about. Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. And Happy International Workers’ Day.

Internal 94

Internal International Course Energy 94

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Training Small Business 40

wiredPRworks

JUNE 8, 2016

You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community. About MDRT via MDRT.org. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

JULY 25, 2016

Why: “There are lots of ways to look at metrics, but we decided to work solely from the data we had from last year, and not from projections,” writes Gini Dietrich as she explains her team’s approach to measuring efforts for a high-level client. How to Measure PR: A Case Study and Examples. Telfer for PRNews.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Integrated Communications: Sink or Swim. Bedazzled Tactics Do Not Better Integrated Communications Make.

Communications 42

Communications Retail Banking Mobile 42

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. 1) Marketing Audibles for Audio Search. 2) Visual Search Engine to Sell Search Ads.

Tools 60

Tools Pinterest Marketing Media 60

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Doing My Thinking In Public: As before, I’m writing.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

” In August 2001, I started blogging and writing about these and other developments. Of course, a lot of innovation on the social web has happened since, to say nothing of the new and different ways companies continue to adapt, leverage, and at times struggle with it. Doing My Thinking In Public: As before, I’m writing.

Web 20

Web Government Technology Corporate 20

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And that's why I decided to write this book because I saw these huge changes happening in our business. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 4: Get Involved in Communities I’m a runner. Take notes (yes, write in your book). My answer was nice, but internally I was seething.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Organisations that are quick to adapt new technology gain competitive advantage.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). AVES – we moved on years ago!

Education 40

Education Measurement Government Interviews 40

Norton's Notes

JULY 29, 2015

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. One of my career defining roles was writing the social media strategy for a prominent central bank. Deep down, I’m still a lover of long form content and don’t want to lose this to valuing web clicks.

Interviews 28

Interviews SEO Banking Radio 28

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes an average of 4 hours to write in 2022.

B2B 114

B2B Marketing Survey Software 114

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Enter a topic or keyword, and it will display posts from the web. BuzzStream will deduplicate all pages, collects metrics, and search for contact info. Pricing: Starts at $49.99/mo

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Enter a topic or keyword, and it will display posts from the web. BuzzStream will deduplicate all pages, collects metrics, and search for contact info. Pricing: Starts at $49.99/mo

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Enter a topic or keyword, and it will display posts from the web. BuzzStream will deduplicate all pages, collects metrics, and search for contact info. Pricing: Starts at $49.99/mo

Tools 62

Tools SEO Analysis Google 62

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization?

Examples 62

Examples Product Launch Data Report 62

Cision

MAY 9, 2016

International license ). cc) – An amazing community repository of CC0 licensed images. Free jpeg – A search engine for free-to-use images (note – don’t use the hashtags as this feature appears to be broken as of this writing). Logo Design Web – A small repository of high-resolution CC0 images.

Engineering 120

Engineering Creativity Google Community 120