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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging.

Training 195
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Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. Online communities and learning were unleashed to the masses.

Community 115
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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. The study shows this ultimately impacts the bottom line.

Internal 137
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Sipping Success: A Sit-down with Vineyard Owner Rachel Martin

PR for Anyone

As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. She honed her skills by studying wine in Bordeaux and Napa Valley, preparing herself to build a winery from the ground up. Rachel studied wine for two years.

Study 130
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How public relations responded to COVID-19

Stephen Waddington

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131
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Dear College Graduates: Creating a Personal Brand Starts Now

PRSay

Will they move back in with their parents and work at a small local business until the job market opens back up? Will they continue with graduate studies? Take this opportunity to read more about important social issues about anti-racism or being a better ally to our LGBTQ community. Will they find internships?

Brand 195
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Purpose Driven Branding

5W PR

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. The study identified 21% of its respondents as “believers.”. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit.

Brand 88