wiredPRworks

APRIL 20, 2022

Storytelling success stories. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. As we near the end of this year, there is a spotlight shining on communicators and our work.

Industry 79

Industry Print Ethics Internal 79

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers.

Sports 113

Sports Travel Television Agency 113

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Speak to your community resources, such as historical societies, libraries and newspapers. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

wiredPRworks

MAY 23, 2022

Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. How do you resource that? Yeah, it was a pretty big deal.

Case Study 113

Case Study Journalism Study Instagram 113

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). 1) You spent a long time in an agency before going in-house.

Employee 88

Employee Internal International Training 88

PR 20/20

JUNE 25, 2019

Communicate your purpose to build trust and loyalty. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Internal communications and events.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

The Hoffman Agency

SEPTEMBER 1, 2020

By Kyra Hanson, Intern. It is difficult to choose just one highlight from my time as an intern at The Hoffman Agency, because there are so many experiences that I recall fondly. Therefore, authentic and dynamic storytelling is the best approach. How you imagine your future is often quite different from how your story unfolds.

Pitching 36

Pitching Internal International Meeting 36

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

The Hoffman Agency

JUNE 4, 2019

There simply aren’t enough resources available to create the marketing content and the media buzz that most companies want, or need, to be successful. This allows the journalist to refer to the company as a resource of information when they need it.

Media 34

Media Content Marketing Company Agency 34

The Awards Blog

AUGUST 30, 2019

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. When John Doe learned about the shocking rise in homelessness for pregnant women at the annual “Hacking Health AppDev” event, he knew he had found his community mobile project. “I The Sympathetic Victim.

Writing 52

Writing How To Local Examples 52

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. Topically, this event covers a lot of ground. Media and journalism. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. A double major in Mass Communication-Public Relations and Political Science, she blends those two loves skillfully and with a sense of purpose.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

NewsWhip

JUNE 10, 2021

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Is it isolated in one community or one space or one network? That is a risk. Ben: Gotcha.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. When employees are informed, this leads to trust.

Writing 192

Writing Communications Marketing B2B 192

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Strategic communications is part and parcel of public relations. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Deirdre Breakenridge

APRIL 29, 2019

Journalists, like everyone else, are increasingly seeing their time splintered, their resources [getting] cut and responsibilities increase.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. This is PR at its finest – relations with a public community. A voice of reason implies transparency and candor.

Survey 377

Survey Media Relations Media Ethics 377

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. News in healthcare is difficult to communicate. A major development in a vaccine, for example, is difficult to communicate to the general public. Embrace the power of storytelling. Expand your content. Leverage your Employees. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stern + Associates

JANUARY 6, 2022

An inspiring and uplifting storyteller who has mastered the art of competitive strategy, he devotes much of his time and energy off the court to turning athletes into future leaders with a philosophy of “ Teach. Leading Authority on Leveraging Innovation to Create New Markets and Build More Sustainable Communities and Economies.

Leadership 62

Leadership Policies Engineering Technology 62

Stephen Waddington

MAY 31, 2018

I’ve found resources such as stakeholder mapping and campaign planning tools incredibly useful. He started his career as an intern at Generator helping promote bands, and organising gigs and festivals in the region. Storytelling, and a strong backstory helps engage music fans. What you’ve learnt at university is invaluable.

Local 60

Local Agency Corporate Internal 60

NewsWhip

MAY 12, 2021

So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing.

Trends 78

Trends Brand Branding Reddit 78

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

PR 20/20

OCTOBER 31, 2017

Next, further assess your business using the resources offered exclusively in the Performance Pack. The Marketing Performance Pack is an Excel workbook with resources and templates that complement The Marketing Performance Blueprint (but, you don’t need to the book to get started). Best of luck as you dive into annual planning!

Enterprise 57

Enterprise Tools Strategy Marketing 57

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

JUNE 23, 2021

In this session, we will hear from the Chief Innovation Officer at Kivvit, Zach Silber, who built an award-winning insights team advising clients spanning the energy, utilities, natural resources, and transportation sectors. ?Zach It’s challenging to really narrow down and figure out, okay, where am I going to invest my resources?

Data 78

Data Media Analytics Energy 78

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. The Visual Storyteller. Public relations experts drive activities both on and offline that build brand and encourage community engagement.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Newhouse School of Public Communications as well as Marketing Management in the Martin J. The Visual Storyteller. Public relations experts drive activities both on and offline that build brand and encourage community engagement.

Marketing 40

Marketing Mobile Engineering Technology 40