Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Facebook and Twitter Upheaval: How Social Media Marketing Changed in 2018 ( Social Media Examiner).

How To 159

How To Facebook Social Media Advertising 159

Reputation Us

AUGUST 25, 2022

We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. Web3 will combine the open infrastructure of Web1 (static websites of 1998-2005) with the public participation of Web2 (interactive, social web with user-generated content). If the pandemic taught us anything, it’s good hygiene.

Reputation 78

Reputation Web System Data 78

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Beyond PR

JUNE 27, 2017

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram. How to Post to Instagram from your Computer.

Instagram 69

Instagram How To Mobile Community 69

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. Additional recommended reading: Anecdote: How to Define a Market Opportunity. Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

Business Wire

JUNE 28, 2017

2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. 5/ Think social media - Write pertinent and quality content; it will drive sharing and engagement. The question to ask yourself is how to maximize engagement. Create a photo library where you can dig in at any time.

Mobile 152

Mobile SEO Web Training 152

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Guest Post by J.D. First, the back story.

Community 40

Community Travel Pinterest Mobile 40

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. How to Find Guest Posting Sites Using Google Search The easiest way to find guest posting opportunities is via Google Search.

Analysis 90

Analysis SEO Guidelines Google 90

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? How To Use Twitter For PR is a post from: Waxing UnLyrical.

Twitter 98

Twitter How To Pinterest Tools 98

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The metaverse, Web 3.0, PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

APRIL 18, 2017

So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s. For example, here’s senior.

How To 121

How To YouTube Pitching LinkedIn 121

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

Contently - Strategy

OCTOBER 18, 2022

Companies aren’t sure how to perform research, so they skip it altogether. Let’s look at five ways you can do customer research—as well as how you can mix and match them based on your business objectives. Writing killer landing page copy. Social media and niche communities like r/SkincareAddiction or r/nutrition.

B2B 137

B2B Company Survey Enterprise 137

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time!

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 141

Study Media Relations Media Measurement 141

Waxing UnLyrical

FEBRUARY 8, 2016

. “Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers).

Community 40

Community Viral Web Creativity 40

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time!

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. They generate web traffic and leads by keeping your content fresh and top of mind when your audience is choosing their solution to address their pain points. Until next time!

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

NewsWhip

OCTOBER 21, 2020

NewsWhip now gives you a far more comprehensive view – with web, Facebook Pages, Snapchat, Instagram, YouTube, and verified Twitter accounts. Our tools won’t tell communicators precisely how to respond, or journalists precisely what to write about. What we can offer is a step change in how you navigate it.

Crisis 158

Crisis Reddit Reputation Tools 158

Waxing UnLyrical

JUNE 2, 2014

This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this WUL post, Dan Cohen shares how they use their skill set to improve the world.

Exercises 82

Exercises Small Business Resources Writing 82

PR Job Coach

NOVEMBER 27, 2009

Learn to write well. Volunteer in your community, at the community theater, in school, at your place of worship, or simply help family and friends. Consider writing a blog about what is your passion. Consider writing a blog about what is your passion. If you are an expert on something, write about it.

Training 106

Training Publicity Insurance Insurance 106

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. So this week, the roundup features seven posts from around the web that focus on blogging. Why: Are you using the right tools to turn all your writing into profit? Why: The medium through which we communicate is constantly evolving.

Blogging 76

Blogging SEO Community Resources 76

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. Instead of posting photos and stories like we see above, community relations folks should be asking themselves one simple question: What do I want from our social media activity? When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Waxing UnLyrical

MARCH 2, 2015

The No-Fluff Guide to Writing Client-Attracting Content. How to Turn Bland Text into Sparkling Online Content. Why: “Creative web content is all the rage in the marketing world. Why: “Creative elements get attention, communicate more clearly and enhance credibility.” Captivate your audience.

Web 40

Web Small Business Creativity Content Marketing 40

Waxing UnLyrical

FEBRUARY 17, 2015

So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. Reputation Management: How The Professionals Do It. ” I explore how the digital age has given us incredible opportunities to shape our own reputations in this post from the WUL vault.

Reputation 40

Reputation Web Corporate Community 40

Waxing UnLyrical

JUNE 24, 2013

In this post for SteamFeed , Brien Shanahan takes a look at how Google Penguin is working to rid the web of link spam. How To Move Your Blog Post Up In Search Results. Writing Effective Alt Text For SEO. Why: With Google working harder to rid the web of link spam, many SEO techniques have become obsolete.

SEO 78

SEO Engineering Software Google 78

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

The Resolution Blog

OCTOBER 7, 2015

How many PR agencies consider SEO when they’re coming up with PR strategies for clients? How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. Web Results Direct.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. PR measurement.

Software 78

Software Case Study Technology Tools 78

wiredPRworks

FEBRUARY 11, 2016

Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Ensuring your brand tells a story to maintain connections and community. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Managing your community relations.

Training 45

Training LinkedIn Marketing Pinterest 45

Bad Pitch Blog

AUGUST 13, 2012

It meant I had some content for my blog and a good pitch to write about here. 5 social bookmarking websites to enhance the visibility of your press release – a useful article that consider how StumbleUpon, Digg and related services can increase brand awareness via press releases. - It''s two, two mints in one!

Pitching 71

Pitching Digg Pinterest LinkedIn 71

Waxing UnLyrical

JANUARY 11, 2016

How to Build a Social Media Ambassador Program. Why: By now you know that community is at the core of my Social PR philosophy. Improve an Entire Community through Fundraising. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here we go.

Community 40

Community Case Study Film Sports 40

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78