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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. It’s an intimate medium that builds trust and authority, offers inclusiveness and provides both information and inspiration. Image Credit: Pixabay. Now is the perfect time to begin.

Community 206
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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. We had already scheduled an interview, and he had already seen it directly from me.

Report 90
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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

So, how to find the perfect first PR job? A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Networking isn’t only about getting interviews. Join online communities so you’re current on industry issues.

How To 189
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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

To understand what else the PR industry is doing in response to the intensifying spotlight on diversity and inclusion, I interviewed 18 CEOs who lead firms in the top 100 Global PR agencies. Thirteen of the CEOs were men and five were women; 17 were white and one was Latino.

Agency 100
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How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing.

How To 159
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5 Great Results to Expect After Media Training

Landis PR

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Secondary information from analysts and sales ought to be just one form input into the buyer persona. Additional recommended reading: Anecdote: How to Define a Market Opportunity. Bold emphasis added ].

B2B 115