5W PR

FEBRUARY 19, 2024

Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences. Offer apps, guides, or online communities to support their progress.

Consumer 78

Consumer Industry Brand Branding 78

PR for Anyone

FEBRUARY 21, 2024

Dr. Saltz suggests joining groups or clubs based on shared interests or activities to meet new people and build connections. Communities such as religious groups, exercise classes, or book clubs, help give individuals a sense of belonging. Another useful tool in combating loneliness can be technology.

Exercises 130

Exercises Social Media Television Comparison 130

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. .

Reputation 146

Reputation Crisis Nonprofit Training 146

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

Deirdre Breakenridge

JULY 22, 2019

In November of 2018, the Hootsuite Blog stated that over 200 million people participated in Facebook Groups and there were about 150 million people who took advantage of Facebook Stories. With tremendous purchasing power, they are highly sought as a group when it comes to attracting and keeping their social media attention.

Social Media 177

Social Media Media Interviews Instagram 177

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It is not advisable to have an employee of a communications firm present in the interview situation. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 91

Automotive Interviews Technology Mobile 91

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

AUGUST 23, 2021

But while these groups have higher rates of taking a “wait and see” approach, they have become more likely to be vaccinated. Some people, he said, are suspicious of the technology used to develop the COVID-19 vaccines and of how quickly scientists were able to develop the vaccines. According to a Jan. Enlisting trusted local leaders.

Communications 128

Communications Local Survey Transportation 128

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Many local chapters have working groups for new and young professionals. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Deirdre Breakenridge

APRIL 25, 2017

Yes, from the Twitter chats to the forums and groups, there is no shortage of knowledge transfer. Alexa is especially helpful if your family abides by the “no technology at the table rule.” Talk to people outside of your age group. We knew it was a long interview process. We were so excited for him.

Reddit 236

Reddit YouTube Google Course 236

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago.

Financial 52

Financial Social Media Banking Media 52

Ethical Voices

FEBRUARY 12, 2024

Everything we do is based on research and data and in concert with communities. There are a lot of social justice groups there. When I was being interviewed, everybody knew what was happening, and I was asked the question, “Why are you leaving your current job?” That’s what we do in our community groups, too.

Ethics 79

Ethics Nonprofit Community Examples 79

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. Not surprisingly, many PR consultants and consultancies have repositioned themselves in this space.

Education 52

Education Reputation Leadership Technology 52

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. What will you be doing in your new role at The Orogen Group? And the messaging must be consistent across all of a company’s channels – from marketing to community to media to client to investor audiences.

Financial 149

Financial Groups Banking Crisis 149

Stern + Associates

APRIL 13, 2023

Investing in Decarbonization Technology: A Vital Step on the Path to Creating a Sustainable Future The climate crisis has presented humanity with its greatest challenge yet. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

Policies 94

Policies Energy Government Crisis 94

Cision

NOVEMBER 5, 2015

In an interview with re/code , Jonah Peretti explains how BuzzFeed’s data science team helped pinpoint how BuzzFeed should connect to its various audiences: “They were able to pull data from the different platforms (…) they started to realize things, like videos about identity and emotion do much better on Facebook.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. and in local communities. The two most dramatic changes are the 24/7 news cycle and technology growth. What has stayed the same?

Public Affairs 227

Public Affairs Local Education Policies 227

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

JULY 6, 2022

Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. Participants responded to questionnaires with the results aggregated and shared with the groups for up to four rounds.

Publicity 167

Publicity Ethics Training Education 167

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Just this year, FleetOwner won a Jesse H.

Meeting 59

Meeting Automotive Transportation Newspapers 59

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

It comes in contrast to Twitter’s well publicized expulsion of hate groups and its elimination of thousands of fake accounts, bots and trolls. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program. There’s no technology answer. Reactive to right-wing criticism.

Twitter 136

Twitter Facebook Radio Interviews 136

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 81

Technology Company Analytics Writing 81

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Customers are upgrading and updating everything from technology to influence. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. What does it take to really crush sales quotas in 2022?

Strategy 52

Strategy Training Insurance Insurance 52

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. To make your storytelling effective, approach it as you would a strategic communications plan. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

APRIL 16, 2019

Communications professions placed press releases near the bottom of a long list of priorities for the next 12 months, according to the 2019 JOTW Communications Survey , a collaborative effort between Ned’s Job-of-the-Week and Sword and the Script Media. Surveys of the PR community or reporters ( like this one ).

Survey 71

Survey Technology Corporate Financial 71

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

It comes in contrast to Twitter’s well publicized expulsion of hate groups and its elimination of thousands of fake accounts, bots and trolls. ” He then rubbed salt in the wound by giving a rare interview to Sean Hannity’s radio program. Twitter changes direction. This is what serves the public conversation best.”

Twitter 120

Twitter Facebook Radio Interviews 120

Cision

JUNE 7, 2016

But with so many channels and platforms to choose from, how can you ensure your communication will be successful? No matter what platform or method of communication, a great story will always make an impact. The communication and PR industry is constantly evolving. Aedhmar Hynes, CEO of Text100, says you need a powerful story.

Groups 120

Groups Industry Technology Communications 120

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Gayle Lynn Falkenthal, APR, Fellow PRSA, Falcon Valley Group. Bottom line?

How To 104

How To Fashion Banking Industry 104

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. Gen Z can’t be ignored now or in the future. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Event sustainability starts with a plan to outline priorities, define performance indicators, and specify what metrics are needed to measure success.

Government 69

Government Measurement Groups Corporate 69

Cision

MAY 12, 2016

Without insights on your industry and audience, you won’t know how to communicate effectively. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication. What are you most excited for in your new role as partner at Global Strategy Group?

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. I have the opportunity to work with clients and groups, either in-person or online. My workday extends far beyond a 9-5.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

SEPTEMBER 22, 2016

Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Rapid Fire Round.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Sword and the Script

MAY 4, 2021

Reporters are also looking for stories on furthering diversity, equity, and inclusion as those conversations continue across communities. The State of Pitching report by OnePitch , which is based on 50 reporters the company interviewed for its podcast, found, overall, 48% said subject lines are important when considering opening a pitch.

Tools 100

Tools Survey Pitching Analytics 100

Cision

JUNE 1, 2016

In this interview, Susannah discusses the importance of listening carefully to those around you, why you can’t rely on guesswork when developing a communication strategy and how learning about your audience will improve your communication. You were in your previous role as executive director of Technology Alliance for 20 years.

Public Affairs 120

Public Affairs Community Strategy Energy 120