Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Separately, the company said it added YouTube to the sources it monitors.

Software 126

Software B2B Pitching Data 126

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Mental health is especially important for those who communicate and interact with the public. Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware.

Financial 95

Financial Social Media Exercises Communications 95

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. In particular, YouTube videos are given preferential treatment (possibly because Google owns YouTube).

Technology 100

Technology Infographics Financial YouTube 100

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. Please ignore my grumpiness about lockdown motivators.

Media 83

Media Crisis YouTube Television 83

PR for Anyone

DECEMBER 13, 2023

It is helpful to frame questions thoughtfully to avoid making loved ones feel defensive or cornered, especially when addressing memory problems or financial concerns. Watch her full episode here: Join our community at www.LivingAgelessandBold.com See all of our podcasts at [link] Listen on your favorite platform and make sure to subscribe.

Groups 130

Groups Consumer Exercises Fashion 130

PR for Anyone

DECEMBER 19, 2023

Becoming an Expert Ash Beckham is an author and renowned speaker whose talks have reached millions on YouTube. Although Ash felt generally safe living openly in Boulder, Colorado, a progressive community, she realized the importance of being a visible part of the LGBTQ+ community for her nieces, nephews, and close family friends.

Corporate 130

Corporate Internal International Storytelling 130

PR for Anyone

JANUARY 30, 2024

On the contrary, Ashton emphasizes that older employees are far from being a financial burden. See her full episode here: Join our community at www.LivingAgelessandBold.com See all of our podcasts at [link] Listen on your favorite platform and make sure to subscribe.

Technology 130

Technology Study Social Media Resources 130

Stephen Waddington

MAY 9, 2020

It’s sharing a series of train driver cab rides on YouTube and its social media managers are reading for kids from books including Thomas the Tank Engine. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. Its tone has shifted to conversational and supportive.

Brand 157

Brand Branding Travel Crisis 157

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Going public gives us access to its historical financials, which I’ve long wondered about. Welcome to 2021! billion on its second day of trading. The stock price at debut was approximately $5.30.

Pitching 150

Pitching YouTube Community Company 150

5W PR

MARCH 31, 2020

Many people seem to be unaware of the fact that it’s not just Instagram and YouTube where people are able to gain a profit from sharing content. Treat the community of followers the same as you would a group of friends. If someone replies to a tweet, make a point of replying with something that’s more than just a reaction gif.

Twitter 88

Twitter Social Media YouTube Financial 88

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. I followed them, read everything they wrote, bought some of their books, and watched their videos on YouTube and TED Talks. We taught hundreds of people in a variety of New York City boroughs.

Twitter 208

Twitter Software Retail Agency 208

Critical Mention

JUNE 13, 2019

Rihanna holds one of the top spots on Facebook and is also one of the most viewed stars on YouTube. . The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his brand. LeBron James. Until next time! Critical Mention.

Social Media 60

Social Media YouTube Media Instagram 60

PR Conversations

NOVEMBER 22, 2023

Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. From websites to Google, YouTube and Facebook, opportunities for interactivity and two-way communication supported an argument for a strategic role for PR.

Education 52

Education Reputation Leadership Technology 52

5W PR

JUNE 7, 2018

Blockchain-based startups and cryptocurrency creators are appearing all over the world, offering solutions to the world’s financial problems in the form of code and unique mining strategies. establish a presence where their audience is – whether that’s YouTube, Twitter, or another location entirely. The good news?

Financial 60

Financial YouTube Strategy Consumer 60

Cision

SEPTEMBER 16, 2016

The story that highlights something good in the community. Twitter, Facebook, Instagram, Snapchat, YouTube and LinkedIn are among the top platforms vying for your attention and the attention of your audience. Is creating buzz for your nonprofit, business or event on your to-do list? If so, there are hundreds of ways to start doing it.

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets.

Publicity 128

Publicity Government Guidelines Facebook 128

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PRSay

JUNE 26, 2016

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. by John Williams. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Reputation Us

JANUARY 19, 2017

Sandwiched in somewhere is a highlight of community service and charitable giving. Boiled down, it’s a report on the company’s financial standing and activities from the year intended to inform shareholders. Make those financials or community service text-heavy paragraphs come alive with visually compelling content.

Report 60

Report Infographics Video Financial 60

Sword and the Script

JANUARY 18, 2020

promoting false information in healthcare that leads to mistrust of the medical community. There’s an interesting but dated video that circulates YouTube called “Edward Bernays on Propaganda and Public Relations.” He counts employees as the “best defense against misinformation,” but cautions it cannot be an afterthought.

Film 86

Film Ethics Employee Data 86

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Konnect Agency

APRIL 23, 2021

Gyms will need to find new and creative ways to build a community with their members. Brands must use personalized content marketing, communication, influencer marketing, and digital ad strategies to generate excitement around brands, announce new launches, and drive towards purchase. Offering More.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Gyms will need to find new and creative ways to build a community with their members. Brands must use personalized content marketing, communication, influencer marketing, and digital ad strategies to generate excitement around brands, announce new launches, and drive towards purchase. Offering More.

Retail 52

Retail Consumer Exercises Creativity 52

Rock the Status Quo

MARCH 2, 2015

Why it is so important Google Plus, Instagram, YouTube, Facebook, Twitter, Pinterest – all of these social media platforms belong to someone else. Much like a financial portfolio should be diversified to balance risk, marketing efforts should always be diversified. Not only do you have just one basket, BUT THAT BASKET IS ON FIRE.

Google 100

Google Pinterest Media Social Media 100

5W PR

JULY 11, 2018

The intention can be to raise financial contributions or just increase awareness of a specific issue. Community Involvement. If the association or business already has a social media presence on platforms such as Facebook, Twitter and YouTube, that’s a good place to start. What Makes a Successful PR Stunt?

Measurement 149

Measurement Education Social Media Film 149

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. These include shareholders, media, staff, suppliers, customers, and the local community. Each set of stakeholders represents a different conversation between the organisation and its audiences.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

DECEMBER 4, 2018

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications. Funny thing is — it’s not really a hot new trend. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Contently - Strategy

NOVEMBER 30, 2018

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9

YouTube 111

YouTube Video Marketing Guidelines 111

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. Falk , Falk Communications and Research. Be sure your financial house is in order. Check out our Launching Your Business series on YouTube for more practical advice. Treat yourself like a client. – Janet L.

Insurance 110

Insurance Insurance Banking Groups 110

Stuart Bruce

JULY 23, 2017

The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means. How about getting the CFO to calculate the ROI of his or her finance team?

Social Media 68

Social Media Media Customer Service Corporate 68

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

DECEMBER 17, 2021

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

SEPTEMBER 12, 2016

Consider that every single second, at the crossroads of human communication and technology, 2.5 30 seconds of video to YouTube. We are undergoing a revolution in human communication. We can move an individual, whole organizations, whole communities to share a way of seeing the world. million emails are sent. In a second.

Leadership 0

Leadership Agency Education Communications 0