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Future of PR: 2020 edition

Stephen Waddington

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

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Disinformation in Business and Facts, Diplomacy, and Trust as Countermeasures [UML]

Sword and the Script

promoting false information in healthcare that leads to mistrust of the medical community. Importantly, disinformation doesn’t have to be salacious or scandalous to create a real PR crisis that distracts the business – to derail an acquisition deal, rattle investors, upset customers or rile up employees.

Film 87
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Start-Up Advice from 22 Solo PR Pros

Solo PR Pro

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. Falk , Falk Communications and Research. Be sure your financial house is in order. You don’t know what life will bring you in the future and you need to be prepared as YOU are the number one employee of YOUR business.

Insurance 110
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190
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10 Crisis Communication Tips Every Business Needs

Prohibition

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication. There are different ways in which crisis communication can be performed.

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Five Ways Social Media Makes your Planning Process More Strategic

PRSay

Rolling up your sleeves to “listen” more actively and to monitor conversations closely will help you to identify your audience’s pain points, areas of passion, ideas that spark action, and trending topics in different communities. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

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The Financial Drain of Misinformation

PRSay

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190