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A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

Ethics 94
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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

On Reddit in science-driven communities, 51% of the posts highlighted climate skepticism claims, and on skeptical community subreddits, unsurprisingly only 33% of discussions support the current scientific consensus. Additionally, many of these news outlets have content teams to help native advertisers write copy.

Ethics 80
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The top 10 most-read blog posts on Sword and the Script in 2023

Sword and the Script

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history?

Blogging 115
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners and academics operate in almost entirely separate communities. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To provide contextual intelligence.

Publicity 167
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Spotlight on a Solo PR Pro: Meet Bob Spoerl

Solo PR Pro

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. Lessons learned in the seminary.

Meeting 100
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Current (and future) of PR scholarship and research

Karen Freberg

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion.

Study 111
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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

Share personal community stories; go into the communities and get to know the social activists and well-known people who can create change. Use a writing style that’s personal or journal-style writing. Give the behind the scenes and things I would not see anywhere else.