Sword and the Script

MAY 4, 2021

In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” The company has long provided broadcast monitoring tools, which are often embedded as white label solutions for other media monitoring vendors. SocialChorus redesigns FirstUp Studio.

Tools 99

Tools Survey Pitching Analytics 99

ImPRessions - Crenshaw Communications

MAY 25, 2023

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. ” The company’s platform uses two different AI tools. ” The company’s platform uses two different AI tools.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 38% said cost.

Survey 111

Survey Software Technology Tools 111

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. apologies, Shonali!).

Community 95

Community Communications Case Study Customer Service 95

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. These are the people who shape the narrative around your brand.

Social Media 162

Social Media Media Analysis Data 162

Bianchi Biz Blog

OCTOBER 14, 2021

related to Employee Health / Safety. related to Community. 56% covered Employee Health / Safety. While not covering these seven key topics: 60% did not cover Community. This is another ESG reporting area that can help a supplier with investors, automaker customers, employees and recruits. 3% related to Education.

Report 78

Report Automotive Government Energy 78

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. I’ve long wondered why one the larger incumbent PR tech vendors didn’t snap up Moz or a similar SEO tool ten years ago.

SEO 130

SEO Content Marketing Marketing Software 130

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. You don’t have to rely on Facebook’s marketing tools to build a loyal following. Highlight new business locations or employee hires. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community.

Corporate 120

Corporate Communications Consumer Community 120

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The company has “five full-time and four part-time employees, of which seven hold Ph.D.

Software 85

Software Publicity Technology Data 85

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.” Technology, for better or worse. Too cool for school.

Technology 92

Technology Customer Service Retail Software 92

Konnect Agency

MARCH 31, 2020

Work with them to ensure your people have what they need to succeed in terms of technology – laptops, devices, wires, dongles, Wi-Fi, etc. And, with all the technologies in place, in times like this motivating your team is vital. OK, then ensure you are acting as a resource for your people, your customers and your community.

Resources 85

Resources Crisis Healthcare Creativity 85

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Then I saw another article on CommsTech which was also clearly about PR tech tools. PitchBook says the company raised three rounds and grew to 210 employees.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. The company sells services and was using proprietary technology to assist in the delivery of those services. I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More strategic questions arise due to changes in technology.

Communications 120

Communications Crisis Internal International 120

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 85

Industry Media Technology Employee 85

Sword and the Script

APRIL 11, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Last month, a US-based PR tech startup called Prophet white labeled OpenAI technology for generative AI in its product. Prior to that, Agility PR Solutions added a generative AI tool it calls “PR CoPilot” in January.

Software 78

Software Company Pitching Training 78

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Technology. What are the core components of our existing marketing technology stack? Email specialist.

Marketing 52

Marketing Technology Internal International 52

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Going Beyond Work/Life Balance for True Mental Health.

Employee 62

Employee Leadership Exercises Mobile 62

Stephen Waddington

MARCH 29, 2020

It followed support from the Treasury for large employees a week ago. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities.

Crisis 167

Crisis Government Privacy Sports 167

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 105

Media SEO Analytics Analysis 105

Cision

NOVEMBER 8, 2015

The e-book is divided into five sections, for customers, competitors, prospects, influencers and employees, and details how and why you should listen to each audience. Q: Is there any community out there just for social media tools? Both focus on social tools. Q: What is the most effective way to monitor social media?

Viral 120

Viral Nonprofit Software Social Media 120

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 93

Policies Energy Government Crisis 93

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. These people range from customers, investors, journalists, and employees to business partners. And video content can be the primary tool to support those efforts. #5.

Video 108

Video Marketing SEO Social Media 108

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity. In other words, what is it you want to achieve?

Measurement 92

Measurement Communications Survey B2B 92

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. To place this in context, Propel, a startup with an all-in-one tool raised $4.5 Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. million in a seed round (typically prior to a Series A). Perspective.

Technology 81

Technology Company Analytics Writing 81

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. added a white space feature to its Currents tool.

Handbook 60

Handbook Instagram Government Community 60

NewsWhip

APRIL 14, 2020

As the CIO, Zach oversees Kivvit’s investment in data tools and technologies and leads the Kivvit Insights team, which supports the firm’s research and analytics functions. But Zach and his team are utilizing leading-edge technology and analytics to find the trends. How do you anticipate that changing over time?

Data 148

Data Public Affairs Crisis Analytics 148