Melissa Agnes

APRIL 11, 2018

For years, the general public has been, for the most part, living under the illusion that free social media sites are in fact “free” and that they had control over their data and all the information they share and the actions they take on these sites. In other words, proactively taking the actions that they are now committed to taking anyway.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. The importance of data. Mobile, data and wearable technology. Data is everywhere. It’s anonymised data, but it’s still our data that it is using. Data is great for PR people.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.

Company 120

Company Banking Education B2C 120

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. climate.”.

Communications 122

Communications Crisis Internal International 122

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. This is where employee communications professionals can get stuck in the middle.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Reputation Us

JANUARY 11, 2016

Make securing patient data a priority. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Figure out cross-generational communication — quickly. Recognize that communicating to your health care consumers is not “one-size-fits-all.”

Communications 60

Communications Insurance Insurance Privacy 60

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 77

Creativity Study Survey Advertising 77

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Workflows : Internal and external workflows were used to run all marketing campaigns. We also leveraged the Databox integration for easy-to-use data visualization.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JANUARY 14, 2020

Telematics is data collection. Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. Car data is important for maintenance and repair.

Marketing 79

Marketing Data Wireless Industry 79

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Streams of patient data were exfiltrated from the corporate networks into dark corners of the Internet.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Whether it’s AI, virtual reality, data privacy, blockchain–all are tied to our roles and our audience’s experience. There is no prescriptive formula for becoming a PR influencer. I also work internationally.

Storytelling 106

Storytelling Technology Course Privacy 106

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Cision

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. The better we get at using accurate (and if possible, real-time data), the better informed and productive these decisions will be.

Trends 56

Trends Big Data Mobile Conference 56

PR 20/20

NOVEMBER 29, 2018

The report— Artificial Intelligence in Business Gets Real: Pioneering Companies Aim for AI Scale —broke responding companies into four groups: Pioneers (18%): Organizations that both understand and have adopted AI.These organizations are on the leading edge of incorporating AI into both their offerings and internal processes.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

OCTOBER 29, 2019

Prezly stores the data on an AWS server but it’s all transparent to site visitors: it looks and feels like your website. Some communicators on Prezly even use this for internal communications. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

JULY 19, 2011

Facebook asks for very little of me … if you don’t count putting up with spam, pokes, privacy issues, data mining, etc., Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication, and a print journalist in Manitoba. G+ is work.

Google 68

Google Facebook Privacy LinkedIn 68

Beyond PR

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. When employees are informed, this leads to trust.

Writing 192

Writing Communications Marketing B2B 192