Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Social Media & Community Management. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well.

Conference 109

Conference Internal International Storytelling 109

PR in High Definition

JULY 28, 2022

The value of data has become an inescapable fact of the modern world. No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. Today, business success is so often shaped by how well data is being used. Data-driven goals, on and off pitch.

Analytics 62

Analytics Data Energy Sports 62

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 147

Analysis Tools Software SMB 147

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Former White House CIO Theresa Payton addressed the Internet of Things and how today’s hyper-connectivity to the internet means that a data breach is inevitable.

Conference 120

Conference Internal International Data 120

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Social Media & Community Management. Data Journalism. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Communications Conversations

JANUARY 22, 2021

As I read over the Trust Barometer last weekend, I couldn’t help but come back to one key tactic that more communicators could be pushing: Get your CEO out in front on social media–specifically LinkedIn and/or your corporate blog. Let’s let the data do the talking, shall we? Not by a wide margin, mind you.

Data 88

Data Social Media Local LinkedIn 88

Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The public health emergency has provided researchers with a unique set of circumstances and wealth of data to investigate. The event was pitched as a reboot of internal and external communication for stakeholders.

Communications 129

Communications Software Internal International 129

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 92

Marketing Local Crisis Management Internal 92

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. This data helps PR professionals gauge breadth and depth of message dissemination across various outlets.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. This data helps PR professionals gauge breadth and depth of message dissemination across various outlets.

Measurement 195

Measurement Analysis Reputation SEO 195

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Real-time versus longer term data | Jump to text. Infrastructure segments from data centers to cannabis | Jump to text. To make data actionable. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Read transcript.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

JULY 16, 2021

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff.

Publicity 199

Publicity Government Crisis Employee 199

The Proactive Report

NOVEMBER 21, 2023

Here is some data provided by SparkToro for an audience that talks about nutrition and health. Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets.

Newspapers 130

Newspapers Social Media Data Consumer 130

Wadds Inc.

MAY 4, 2023

A single-minded proposition, hard work and a commitment to clients, people, and community, are key to growing an agency. BHM has enjoyed tremendous support from clients, partners and the public relations community in Africa and abroad. The agency’s work is underpinned by data and research. What’s next?

Financial 98

Financial Agency Publicity Case Study 98

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. To make matters worse, all attempts to restore the complete data failed. So, the GitLab staff decided to rope in the professional community for help.

Crisis 271

Crisis Brand Branding How To 271

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. For us, communications is the world’s most powerful tool for change. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Presspage

FEBRUARY 26, 2024

In investor relations, it is a powerful mechanism to render complex data more digestible and captivating. Digital tools can further streamline this process, making sure every piece of communication reflects the company's core values and objectives consistently. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Stern + Associates

FEBRUARY 1, 2024

When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? In all that temperature data, 2023: hottest year we’ve ever had. It’s the coolest year of the next 100 years… We immerse people in the data.

Technology 112

Technology Policies Government Community 112

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020.

Software 127

Software B2B Pitching Data 127

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. An effective service piece can be in the form of a whitepaper that offers proprietary industry data and outlines key steps for customers who face a specific decision or business dilemma.

Leadership 353

Leadership Insurance Insurance B2B 353

NewsWhip

FEBRUARY 23, 2023

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. Take Action.

Crisis 78

Crisis Data Reddit Analytics 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. A great data divide. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. It’s a tall order.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

JUNE 6, 2023

Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Among them are email personalization, chatbot reactions and enhancements to the “news channel” for internal comms. Layoffs at internal comms platform. million, down from $14.2

Survey 149

Survey Software B2B Pitching 149

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

Stephen Waddington

APRIL 6, 2022

The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105

Publicity Corporate Employee Energy 105

Stephen Waddington

APRIL 25, 2022

In practice we solve problems by examining data and proposing a hypothesis based on a hunch. There are very few communities, events, or shared media. Our view of internal and external stakeholders gives us a unique contribution to planning and decision making. We rarely apply science. It’s hard not to get frustrated.

Publicity 189

Publicity Study Internal International 189

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This analysis is based on survey data supplied by practitioners. billion to the UK economy (Public Relations and Communications Association, 2021). Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. It’s critical when telling your story externally and elevating the brand that your company has accessible, relevant spokespeople, data, news and POVs too.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. It’s critical when telling your story externally and elevating the brand that your company has accessible, relevant spokespeople, data, news and POVs too.

Internal 48

Internal International Company Local 48

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Further, more than half (54%) “say they are relying on” data about the amount. Journalists want data from PR What do journalists want from PR?

Journalism 129

Journalism Media Relations Report Media 129