Onclusive

AUGUST 22, 2017

Social Media & Community Management. Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Trend Spotting. PR pros have always had their finger on the pulse of what’s trending in the media. Have we missed any PR responsibilities?

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

OCTOBER 6, 2023

Sharing stories of how products have positively impacted the lives of its customers creates an emotional connection and resonates with audiences. Community building When consumers see their feedback being acknowledged and implemented, it fosters a sense of belonging to a community that has a real impact on the brand’s direction.

Consumer 88

Consumer Strategy Case Study Survey 88

Deirdre Breakenridge

FEBRUARY 27, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. Chat bots replace many parts of customer service. It’s hard to keep up with technology, not to mention being ahead of trends. Corina Manea is the Chief Community Officer for Spin Sucks and founder of NutsPR.

Customer Service 150

Customer Service Meeting Community Conference 150

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. The final one is using and leveraging the customer service center as a profit center.

Marketing 113

Marketing Instagram Media SEO 113

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. How about you – what do you see trending in 2017? Marketing automation.

B2B 40

B2B Trends Marketing Customer Service 40

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68

Groups Brand Branding Facebook 68

Cision

OCTOBER 11, 2016

And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals. During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing.

Marketing 120

Marketing Customer Service Community Conference 120

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Stephen Waddington

JUNE 5, 2017

It remains a trend to watch. #8 It’s a form of community management that drives almost seven times the engagement of branded content. #9 It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. 9 Talk to me. 12 Here to serve.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Critical Mention

MARCH 15, 2019

Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). Client services (36%). Community building (27%). In this blog, we outline how AI is changing the face of marketing in 2019 and beyond.

Marketing 118

Marketing Data B2C Big Data 118

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. Don’t shy away from the dark stuff.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barry Moltz gets small businesses unstuck.

Small Business 52

Small Business Social Media Radio Media 52

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another.

Media 120

Media Social Media Community Measurement 120

PR 20/20

JANUARY 16, 2023

Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends. Search Engine Land ( @sengineland ): Keeps readers in the loop on the latest search news, trends and best practices. Edited and written by founder Scott Brinker.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Social listening and monitoring offers a wealth of information about customers where they live and work. Build a community. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

The same trend is happening in consumer sectors, thanks to social media. Sometimes the data lives with the client in question, but often it can be produced through low-cost surveys about hot topics and trends that are particularly timely. Today, there’s plenty of information for every purchase we make. Target beyond demographics.

B2C 120

B2C B2B Software Consumer 120

5W PR

JUNE 15, 2020

Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important.

Crisis 113

Crisis Digital PR Retail Reputation 113

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Let’s take a closer look at these trends. The future of social media community management is in-house. Service Offerings. We have noticed a lot of the recent trends he covers here and I will be elaborating on the blog very soon.

Digital PR 45

Digital PR Trends Training Media Training 45

PR in High Definition

AUGUST 21, 2018

Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. But because it’s trending and popular, they want to be in on it. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. What do independent practitioners believe are the biggest trends driving opportunity in our line of work for the next year or beyond?

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

In the communications industry, we read and hear about trends all the time. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. What do independent practitioners believe are the biggest trends driving opportunity in our line of work for the next year or beyond?

Industry 40

Industry Trends Customer Service Internal 40

Burrelles Fresh Ideas

MAY 23, 2023

Summer travel trends we’re seeing Increased demand for sustainable travel : As environmental concerns continue to rise, travelers are becoming more conscious of their carbon footprint and looking for sustainable travel options. This trend is expected to continue, with more solo travel options and accommodations catering to the solo traveler.

Travel 40

Travel Tourism Airlines Hotels 40

Landis PR

MARCH 14, 2022

After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. If your goal is to increase brand loyalty and build relationships with your customer base, develop a social strategy that authentically conveys your brand’s values and impact.

Social Media 52

Social Media Consumer Brand Branding 52

Prohibition

FEBRUARY 1, 2024

Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.

Social Media 62

Social Media Trends Media Guidelines 62

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

SiriusDecisions is collaborating with Forrester analysts to research and uncover what B2B marketing trends to expect over the next five years. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. See the agenda for a closer look.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Based in the Washington, D.C.,

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. Have free drop-off and pick-up service to a nearby amusement park or other activity. Tell about where the best place to find arrowheads, seashells, souvenirs trinkets, etc.

Hotels 74

Hotels Local Travel Social Media 74

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 40

Conference Marketing Analytics Case Study 40

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. Hard to keep track of all of the trends amongst the platforms. Messenger is being used in a variety of different ways, like customer service.

Social Media 40

Social Media Resources Media Case Study 40

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. There are some certain truths that do have to be emphasized and communicated though.

Social Media 43

Social Media Media Community Sports 43