Cision

APRIL 3, 2015

How can you break into or improve your word-of-mouth marketing? Here’s a list of all the resources we created with a description of how each can help you. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How to Build & Evangelize Your Community With Word-of-Mouth Marketing.

Marketing 120

Marketing Customer Service Employee Mobile 120

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Internal Communications. Event & Experiential Marketing.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

FEBRUARY 22, 2024

How to increase consumer spending To have a lasting impact on customer purchasing behavior, don’t rely on tricks to increase consumer spending. Foster loyalty and encourage repeat purchases through exceptional customer service. There is a way to navigate this balance and influence consumer buying behavior.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Solo PR Pro

MAY 23, 2023

Steak, Sizzle, and Service What makes your customer service sizzle? In this episode we discuss how you can bring even more value to client engagements with great customer service. It’s important to make sure what we’re thinking about, and how we are thinking, is productive, positive, and sustaining.

Customer Service 93

Customer Service Financial Small Business Groups 93

Konnect Agency

APRIL 1, 2021

Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. To get the word out, tap into digital marketing, social media marketing, award submissions, content marketing… the list is honestly endless. Encourage the team to participate in philanthropy.

Brand 59

Brand Branding How To Consumer 59

Onclusive

AUGUST 22, 2017

Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. Lee Odden Top Rank Marketing. Q: If it does go away how will that affect brands that use it for customer service? Source: Forbes.com). It’s still a thing!

Twitter 235

Twitter Customer Service Web Facebook 235

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Or your team risks high employee turnover.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Stuffed giraffe shows what customer service is all about.

Strategy 52

Strategy Customer Service Airlines Hotels 52

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” There’s probably no better person on the planet to talk about small business and marketing than Barry. and then never follow through? His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. But these metrics probably are not informative about how your Snapchat campaigns are contributing to your overarching PR or marketing goals.

Measurement 40

Measurement How To Marketing Engineering 40

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Do your customers see you as the company or person you think you are? How blogging fits into a content marketing strategy.

Training 45

Training LinkedIn Marketing Pinterest 45

wiredPRworks

DECEMBER 22, 2016

What will be big in B2B marketing trends in 2017? SnapApp asked 73 top marketers to: List 3 trends B2B marketers can leverage to break through the noise in 2017? You can read all 219 B2B marketing trends here. Top 10 B2B Marketing Trends. Marketing automation. Account based marketing. Personalization.

B2B 40

B2B Trends Marketing Customer Service 40

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. When social listening combines with social insights, that’s how you get social intelligence. Measurement. Turn data into insights.

Media 120

Media Social Media Community Measurement 120

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico ! Marketing 1.75 Meet the Expert on Meetings, Destinations and Events Marketing and Communication.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. As such many of the PR tech vendors have brought features to the market for this purpose. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. At the same time, the words vendors use have shifted.

Media Relations 149

Media Relations Media Print Software 149

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

JULY 1, 2013

This happened to me recently, and I (re)learned how to pick up the pieces and move on. 3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service.

Customer Service 93

Customer Service Resources Writing LinkedIn 93

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. B2B audiences are by definition narrower than their mass-market counterparts, which makes it easier to target them with relevant social campaigns. Build a community. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Beyond PR

JUNE 1, 2016

After having a chance to reflect on this year’s #MKTGnation Summit, I can confidently say that being a marketing champion isn’t just about being the best (though that does help), it’s about striving to be better. In marketing operations, it’s easy to get caught in the routine of troubleshooting requests and issues.

Marketing 40

Marketing Chemicals Analytics Data 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Should PR be tied to sales?

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

APRIL 8, 2015

Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer.

Healthcare 60

Healthcare Consumer Customer Service Social Media 60

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Rock the Status Quo

OCTOBER 27, 2015

Every community manager worries about trolls. Potential risk, how to respond in a way that minimizes damage or–in a best case scenario–boost reputation when a troll jumps into a conversation… When you aren’t sure what to do, decision trees can make the decision simple. Community Managers. ARE YOU A TROLL?

Social Media 100

Social Media Groups Community Guidelines 100

Waxing UnLyrical

JANUARY 12, 2015

How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? Learn how to repurpose content that performed well in 2014 in this absolutely excellent post for Top Rank Marketing from James Anderson. How to Apologize Like a Boss.

Customer Service 40

Customer Service Web Community LinkedIn 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Doctor Spin

APRIL 5, 2023

By crafting a consistent narrative that speaks directly to your audience’s needs and desires, you’ll create a sense of connection that can be tough to achieve through other marketing channels. This builds trust over time and makes customers more likely to stick around even when they have other options.

Small Business 52

Small Business Strategy eBook Reputation 52

Engage PR

JANUARY 6, 2018

And in today’s rapidly evolving world of multi-channel communications and data analytics, businesses are having to learn fast where to put their marketing money to get the best return on investment. And with social media spend within marketing budgets expected to increase 128% to 21.4%

Social Media 60

Social Media Strategy Media Survey 60

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

JUNE 3, 2020

to push real-time, actionable alerts to market-moving news as it breaks. Let’s say you’re a software company with dozens of competitors in each of your markets globally. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Doctor Spin

APRIL 5, 2023

Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. In this article, I’ll outline the top 10 PR strategies for B2B and how each can help you reach your goals. This builds trust over time and makes customers more likely to stick around even when they have other options. Reputation.

B2B 52

B2B Strategy eBook Small Business 52

PR 20/20

SEPTEMBER 19, 2017

The HubSpot Growth Stack aims to solve our number one setback as data-driven marketers: the “ elusive, fully-integrated marketing stack.” It creates a home base for all marketing, sales, service and CRM activity, enabling performance-driven , agile marketing. Marketing: To Attract Visitors ….

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

JUNE 15, 2011

Humanizing strategy” is an oxymoron in some regards, but you may be an oxymoron if you don’t understand how to humanize properly. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind. It sounds weird, eh? Here is what not to do.

Brand 78

Brand Branding Customer Service Twitter 78