The Hoffman Agency

AUGUST 23, 2022

I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. However, as an activist passionate about DEI and sustainability, the technology industry never stood out to me as a noble profession to pursue.

Storytelling 36

Storytelling Community Industry Transportation 36

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. Here are 10 takeaways from this most important industry conference: 1.

Conference 109

Conference Internal International Storytelling 109

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. The makeup of the PR industry in the U.S. The problem is simple.

Employee 156

Employee Community Groups Interviews 156

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. The homogenization of brands following too closely to trends or industry tropes has led to increased noise and confusion within the marketplace. Differentiating.

Creativity 59

Creativity Agency Brand Branding 59

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. The homogenization of brands following too closely to trends or industry tropes has led to increased noise and confusion within the marketplace. Differentiating.

Creativity 52

Creativity Agency Brand Branding 52

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 154

Employee Crisis Reputation Creativity 154

Karen Freberg

MARCH 6, 2020

The implications of the coronovirus has impacted all aspects of society, including the social media industry. Now, academic conferences are cancelling in light of what is happening, including the International Communication Association’s big conference – which was going to be held this year in Australia. Not so fast.

Industry 83

Industry Conference Community Resources 83

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

PR 20/20

FEBRUARY 1, 2023

T oday we have exciting news to share with our community: Ready North is enhancing its services alongside Brightfind to offer more comprehensive marketing solutions. Our services are built around B2B companies with high growth goals who use HubSpot, especially those in the manufacturing/industrial and professional services industries.

Marketing 79

Marketing Nonprofit Web Internal 79

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

PRSay

NOVEMBER 8, 2023

With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. Ebanks is the vice president of communications at Essence Ventures, overseeing all executive, external and internal communications for the private equity company that aims to empower, connect and give ownership to Black communities.

Creativity 77

Creativity Writing Agency Internal 77

Karen Freberg

JANUARY 20, 2020

The Educators Summit is held during the Cannes Lions Festival of Creativity, but there are specific sessions and activities that are dedicated just to educators and speakers. We all got together at the Summit for the week and really felt this was a strong community built on mutual interests and goals for our students.

Education 56

Education Industry Case Study Conference 56

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Cybersecurity is an industry that almost exclusively highlights what is going wrong or what could go wrong. Looking for an agency partner that can both bring creative ideas and.

B2B 64

B2B Creativity Film Trade Shows 64

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Our message reaches across industries, so we are working to influence post-screening discussions called Ambition in Science, Ambition in Robotics, Ambition in Politics, etc.

Film 252

Film Marketing Nonprofit Education 252

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. This is a shift that was already underway as a result of Brexit.

Tourism 118

Tourism Fashion Travel Retail 118

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges.

Storytelling 130

Storytelling Airlines Film Energy 130

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Not to mention the elitism and sense-of-entitlement cliques that often predominate in our industries.

Community 40

Community Print Twitter Creativity 40

prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? It’s not as black-and-white as hiring a community manager or outsourcing to an agency.

Community 28

Community Agency Internal International 28

Karen Freberg

JUNE 26, 2022

I had my first international trip in three years, and it was so good to be back! Just waiting to see if the lightening bolts from the academic community will come down. I think one of the things that Cannes Lions does compared to other events is bringing people together to make sure we are moving forward as a profession and industry.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR in High Definition

JANUARY 26, 2021

With over thirty years of experience here at Firefly, we’ve seen a lot of things come and go and experienced many transformations and makeovers, not only of ourselves, but our whole industry. Our industry is known for creativity but now, we need to get creative with our resources. and possibly, more cheaply.

Reputation 90

Reputation Creativity Employee Resources 90

wiredPRworks

FEBRUARY 15, 2021

Based in Charlotte, NC, Barbara is an international speaker, consultant, author, and trainer who crafts creative presentations designed to engage attention, inspire creativity, and nurture growth. Barbara Rozgonyi is now an eSpeakers.com Certified Virtual Presenter.

Meeting 52

Meeting Creativity Internal International 52

Cision

AUGUST 2, 2016

You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. Look internally. Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. Try a few options and evaluate your progress.

Internal 120

Internal International Customer Service Pitching 120

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Maxim Behar

DECEMBER 20, 2022

You’re an inspiration to all of us in this industry and your contribution is immeasurable. Our industry continues to suffer from a lack of visible leadership. You set an example for everyone in this industry, and I wish you many, many successes. You are one of the strongest persons that we have in the international PR business.

Energy 52

Energy Groups Internal International 52

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. I look forward to the PRSA International Conference every year for so many reasons.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” Additionally, they discussed how we, as communicators, can add to the dialogue around workplace diversity.

Resources 142

Resources Nonprofit Groups System 142

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. The sway of influencer marketing in the food and beverage industry cannot be underestimated. Influencers connect with their audiences on a personal level, creating a strong sense of trust and authenticity.

Brand 40

Brand Branding Local Instagram 40

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. As a Board member, you’ll have the opportunity to lead and set an example of service for others in the industry. The Board should reflect the community it represents and advocate for the professionals that comprise it.

Education 122

Education Technology Policies Leadership 122

wiredPRworks

FEBRUARY 11, 2019

Captivate key communities? About Barbara Rozgonyi, Creative Visionary. Founded in 1990, CoryWest Media is a creative innovation consultancy that works with its clients to attract attention, build brands, and captivate communities in 4D. What if you could effortlessly. Attract more of the right attention AND.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 170

Publicity Nonprofit Customer Service Writing 170