PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

Creativity 96

Creativity Storytelling LinkedIn System 96

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Ethical Voices

JUNE 12, 2023

If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. The community also didn’t always know what was strategically sound or how to get media attention. They’re presenting almost a binary solution set.

Ethics 69

Ethics Storytelling Communications Training 69

Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. The crisis has had a devastating impact on financial capital but has led to a rise in social capital.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong. FIR Network).

Survey 132

Survey Communications Measurement Internal 132

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement.

Publicity 112

Publicity Construction Corporate Study 112

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. Click To Tweet. What voice?

Brand 156

Brand Branding How To Storytelling 156

PR Job Coach

JANUARY 5, 2015

PR professionals advocate not just for their organizations but also for their organization’s constituents and stakeholders, which adds the important role of presenting the stakeholders interests and views to management.

Publicity 100

Publicity Enterprise Government Storytelling 100

Landis PR

OCTOBER 25, 2021

If the past two years taught us nothing else, we know that predicting the volume of need for healthcare communications is futile. The rise of remote work and robust freelancer communities creates a pool of on-demand help. Maintain outreach to specific condition-related communities, celebrate new hires, launch the product.

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 96

Survey Industry Leadership Study 96

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. And if you’re looking for avenues to explore in this arena, might we recommend building out messaging around sustainability, corporate citizenship and community relations.

Trends 165

Trends Nonprofit Consumer Newspapers 165

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

Waxing UnLyrical

JUNE 9, 2017

” … but then you were presented with Amarillo instead. Over time you’ll see that this extremely useful automation that we’ve come to rely on will make you look anything but robot-like to your network … and help transform them into your community. Flip it on its head.

How To 95

How To Banking Energy Writing 95

ReimaginePR

OCTOBER 10, 2016

It’s the old adage: people buy from people, not brands, and certainly not soulless corporations. With video, you can peel away the shiny presentation and just be a human talking to another human. This gap gives you an incredible opportunity to market to the community of users that 90% of small businesses neglect. SEO Benefits.

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

MAY 4, 2015

However, since I’m there in spirit, I figured I’d help you get to know some of the presenters in this week’s roundup. Importance of storytelling for your organization. Why: “I think ‘community’ was just becoming a social media buzzword at the time. I didn’t always see myself that way.

Community 40

Community Content Marketing Travel Agency 40

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. We are creators, storytellers and writers. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment.

Leadership 185

Leadership Storytelling Viral Banking 185

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

OCTOBER 17, 2016

Social PR creates a sense of community, engagement, and empowerment which is a win-win for both parties. Digging up content especially when you think there isn’t any and crafting ways to present it in an interesting, engaging, and relatable way. What’s your secret Social PR Superhero power?

Course 40

Course Guidelines LinkedIn Banking 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MARCH 22, 2016

While there is some billable hour data in the survey (see the link to the presentation in Ms. In the legal community , alternative fee arraignments are being driven by clients because these models bring budget predictability. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Kaylea currently serves as the director of communications for the Chapter.

Sports 0

Sports Leadership Internal International 0

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Do you see the problem?

Construction 40

Construction Internal International SEO 40

PR Job Coach

JANUARY 15, 2016

This adds the important role of presenting the stakeholder’s interests and views to management. PR professionals are strategic content developers and storytellers, helping their organizations formulate key messages that resonate with stakeholders and are coherent with the corporate culture and nature of the organization.

Storytelling 100

Storytelling Community Advertising Advertising 100

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. being called sweetie, or honey during client presentations). Together we can recognize and celebrate some of the wonderful and successful women in public relations.

Sports 245

Sports Agency Industry Creativity 245

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 16) Social media fragments into niche communities. 17: Wendy Zajack.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

NOVEMBER 2, 2015

Draw Me a Story: Six Storytelling Lessons From Cartooning. Five Ways to Give Your Presentation a Visual Makeover. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” You can thank me later. 5 Tips to Get in Your #Creative #PR Groove.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. So, most of the brands we work with regularly, we’re in charge of their organic social strategy, so trying to figure out what to post on all of the social channels that you have to be present on these days, and creating the content and the strategy for that.

Trends 78

Trends Brand Branding Reddit 78

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. being called sweetie, or honey during client presentations). Together we can recognize and celebrate some of the wonderful and successful women in public relations.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

DECEMBER 8, 2015

Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. The show is co-presented by blogger and consultant Mark W. In fact, I think I’ve listened to at least part of every single podcast published.

Radio 60

Radio Content Marketing Marketing Education 60

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. There is no boring if you tell your story right.”

Writing 84

Writing Google Meeting Airlines 84

PR Job Coach

NOVEMBER 12, 2015

Where are the smart and savvy communications pros who should be the check and balance and the corporate conscience of the enterprise. PR professionals are enablers and connectors , helping organizations stay grounded, stay human, and stay sensitive to the needs and desires of their communities.

Case Study 100

Case Study Enterprise Corporate Study 100