Waxing UnLyrical

JULY 21, 2014

Context and Community: the 2 Cs That Can Make Social Scoring Work. Why: In this goodie from the WUL vault, I share why social scoring without context is just a numbers game and how communities can be just as, if not more, influential than individuals with high social scores. Do you need an Email Marketing or Marketing Automation Tool?

Community 78

Community Customer Service Resources Web 78

Sword and the Script

JUNE 3, 2020

4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.”

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

DECEMBER 3, 2019

This granularity promises to provide better sentiment analysis in its media monitoring tool. The advantage of the data exchange is that you can use Amazon’s machine learning tools to analyze it. Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves. See item #2 here for more.

Data 87

Data Enterprise Survey Instagram 87

Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Someone who is going to cover your business in a façade will not engage your community on the same level as a trust agent speaking his/her mind.

Brand 78

Brand Branding Customer Service Twitter 78

Communications Conversations

APRIL 27, 2017

And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC.

Twitter 60

Twitter Customer Service Interviews Employee 60

Prohibition

JANUARY 17, 2022

Decide on a process for communicating updates via your website and other online company channels not covered by social media. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Social Media as a Two-way Communication Tool During Crisis.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. ”) But it’s tough to achieve scale without paid tools and tactics. See Mark Schaefer’s “ content shock.”)

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. On the other, there was a young, twenty-something young man, someone who probably didn’t grow up with tech tools at his disposal, but who was visibly excited by the wonders of technology for very real reasons.

Technology 92

Technology Customer Service Retail Software 92

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. corporate cringe ). Reputation. Extra Mile.

B2B 52

B2B Strategy eBook Small Business 52

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. Whatever it is, I hope it only adds to what is a very promising tool and platform.

Small Business 108

Small Business System Google Examples 108

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. Length also matters. 5) Timing is everything.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Prohibition

JANUARY 7, 2022

Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community. For the sake of team cohesion, adhere to any crisis management strategies in place. How to establish an effective crisis management team.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

APRIL 10, 2013

A couple of years ago, I wrote a post on the five productivity tools I found myself using frequently. Without further ado, here are 20 tools to help you grow your business, by keeping you efficient, productive, and in the know. Email, contacts and calendar/scheduling tools. They also have really good customer service.

Tools 105

Tools Skype Google LinkedIn 105

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. Elements of a crisis communication plan. Crisis communication case studies. A crisis can be an organisation’s worst nightmare.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stuart Bruce

JULY 23, 2017

Hopefully, it’s trying to say social media is a bog standard part of marketing strategy and is no longer a shiny new tool simply used for the sake of it. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications.

Social Media 68

Social Media Media Customer Service Corporate 68

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Customer services. Community service. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Customer services. Community service. Advertising, including direct mail.

Retail 40

Retail Radio Advertising Advertising 40

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer. For business leaders, the rise of social media has powered a shift from public relations to public engagement.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

JULY 10, 2017

The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Public relations practice is developing through four stages of media: the media itself, influencers, owned media, and community. Community and commonality are frequently incorrectly transposed. It’s human.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Stuart Bruce

OCTOBER 30, 2014

What I won’t be talking too much about are the tools we can use. Nothing has changed, except perhaps our jobs should in theory be easier as now we have the tools that make it easier to listen and maintain two-way relationships. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Ethical Voices

OCTOBER 17, 2022

Not just as an individual in the corporate workforce, but also as somebody who is in a role designed to influence the behaviors of 100s of 1000s of people. I’m a big fan of Ed Shine’s models around what comprises corporate culture, and he kind of has this pyramid. Think about management as coaching or as service.

Ethics 78

Ethics Employee Communications System 78

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 5) Alignment of marketing and customer success. 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91