5W PR

APRIL 22, 2019

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Not every business requires both approaches.

Consumer 60

Consumer B2C Brand Branding 60

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. These tips can set your press release and content marketing strategies up for success. Writing press releases is also a cost-effective marketing strategy. You could set your business up for long-term growth and success as a result. Community Involvement.

Small Business 70

Small Business How To Writing Conference 70

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 127

Publicity Small Business Trends Leadership 127

The Proactive Report

MARCH 27, 2020

In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Consumers need to see consistency in brand messaging in times of uncertainty. Consumers need to see consistency in brand messaging in times of uncertainty. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. ” Those are admirable and far-reaching claims, but is it really possible to market giving? However, marketing concepts can be applied to virtually any endeavor.

Marketing 93

Marketing Nonprofit Case Study Small Business 93

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. The sophisticated, discerning, visually aware consumer of 2018 requires far more than a billboard to be inspired.

Television 68

Television Consumer Retail Community 68

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. They have certain noteworthy characteristics which make them a viable market segment for new product strategies. The concept was called “The Ultimate Dorm Room”.

Marketing 60

Marketing Nonprofit Small Business Local 60

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Market influence.

Real Estate 52

Real Estate Small Business Local Reputation 52

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

PR 20/20

JULY 15, 2020

We see a future of marketing that is more intelligent and more human. From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together.

Marketing 54

Marketing Resources Data Software 54

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. At the same time, with an extremely dynamic and involved public, communication professionals realize that social media activity is 24/7.

Social Media 0

Social Media Education Media Training 0

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

APRIL 7, 2022

This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months. Facebook becomes the customer service go to for consumers. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months. Facebook becomes the customer service go to for consumers. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Stephen Waddington

NOVEMBER 26, 2018

The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. A #PRpays campaign aims to highlight the strategic value of public relations to the business community.

Energy 74

Energy Social Media Video Crisis 74

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 1 business goal for 2023. Kathy Casciani, Azul Communications. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. He’s hung a shingle and runs a consultancy focused on marketing technology. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

Marketing 79

Marketing Data Wireless Industry 79

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Build a community. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Consumer to consumer —one individual buying something from another individual. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Consumer to consumer —one individual buying something from another individual. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Consumer to consumer —one individual buying something from another individual. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch.

SEO 100

SEO Pitching Small Business Agency 100

Waxing UnLyrical

JUNE 21, 2018

Marketing strategy has shifted over and over again over the past several decades. As technology develops, software and consumers become increasingly integrated. The end result is that marketing strategy is no longer only about TV spots or catchy slogans. Guest Post by Brooklin Nash. Tip #1: Seek Out Employee Evangelists.

Brand 50

Brand Branding How To Employee 50

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. It’s also the foundation of HubSpot’s content marketing machine. The other half got it.

Brand 52

Brand Branding Media Local 52

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday?

Small Business 40

Small Business Marketing Local Nonprofit 40

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food.

Leadership 40

Leadership Twitter Small Business Storytelling 40

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

Publicity 255

Publicity Storytelling Automotive Software 255

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. There are so many other businesses out there, and people only have so much attention to give.

Publicity 70

Publicity Small Business Advertising Advertising 70

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. Set content marketing goals. With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

APRIL 17, 2018

As marketers, I’ve found we don’t often think about CMS until there’s a problem – and in my experience, it’s usually a pretty big problem. 1) How would you characterize the state of marketing infrastructure in 2018? The other part of the marketing infrastructure story is about metrics. Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62