PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. Consumers will see the waves you’re making in the industry. Community Involvement. If you have a charity or community involvement coming up, use it to portray your brand in a positive light. Don’t let it come to that! Map Out Your Ideas.

Small Business 70

Small Business How To Writing Conference 70

Beyond PR

JULY 7, 2016

For many small business owners, home is not just “where the heart is.” More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Cross promote with other local businesses. It’s where the money is, too.

Small Business 74

Small Business Local Marketing Guidelines 74

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Not every business requires both approaches. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply.

Consumer 60

Consumer B2C Brand Branding 60

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 129

Publicity Small Business Trends Leadership 129

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. The sophisticated, discerning, visually aware consumer of 2018 requires far more than a billboard to be inspired.

Television 68

Television Consumer Retail Community 68

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. Create goodwill and a sense of being connected to your community. If you have skills other businesses could use, make them available online. Agencies could teach graphic design to small businesses or students.

Crisis 225

Crisis How To Small Business Social Media 225

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. At the same time, with an extremely dynamic and involved public, communication professionals realize that social media activity is 24/7.

Social Media 0

Social Media Education Media Training 0

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the customer service go to for consumers. From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Top Tips For Small Businesses Considering Social Media Advertising.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

NOVEMBER 26, 2018

The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. A #PRpays campaign aims to highlight the strategic value of public relations to the business community.

Energy 74

Energy Social Media Video Crisis 74

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 1 business goal for 2023. Kathy Casciani, Azul Communications. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

Cision

JUNE 9, 2016

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. It’s more entertaining and less time consuming. She is also getting ready to launch Master your PR – an online course that teaches small business owners how to handle public relations on their own.

Pitching 120

Pitching How To Brand Branding 120

Communications Conversations

MAY 20, 2020

” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.” During the pandemic, Salesforce started a new brand journalism initiative called “Leading Through Change.” ” The series started on March 16, just as states started shutting things down.

Journalism 148

Journalism Brand Branding Interviews 148

Solo PR Pro

AUGUST 31, 2021

When she’s not helping small businesses find their voice and grow their reach, you might find her on the mat as a practicing yoga instructor or helping expectant mothers as a certified doula. She encourages other solopreneurs to find their own ways to take a step back from what is consuming them at work. “I

Meeting 98

Meeting Real Estate Energy Agency 98

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. This Medium post has more information on the open source project and how to get involved.

Healthcare 52

Healthcare Small Business Resources Data 52

5W PR

DECEMBER 30, 2021

3) Promoting civic involvement – College students are keen to immerse themselves in causes and community service. An effective incentive to use for a promotional event for a business would be to offer a discount or include giveaways at an event. For instance, Ikea organized campus tours with a custom van.

Marketing 60

Marketing Nonprofit Small Business Local 60

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Consumer to consumer —one individual buying something from another individual. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Consumer to consumer —one individual buying something from another individual. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Education The world of academia is vast, with students, educators, and researchers having the option between public or private, community college or university, various trade schools, etc. What is the local community like? Consumer to consumer —one individual buying something from another individual. In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Build a community. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job.

B2B 170

B2B Social Media Media Education 170

PRSay

JANUARY 6, 2021

L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Take L’Oréal, for example. The company posted , “Speaking out is worth it. We are making a commitment to the @naacp to support progress in the fight for justice.

Communications 197

Communications Viral Fashion Public Affairs 197

Mindful Marketing

NOVEMBER 28, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. the biggest shopping season of the year can incite even the most apathetic shopper. ” Those are admirable and far-reaching claims, but is it really possible to market giving?

Marketing 93

Marketing Nonprofit Case Study Small Business 93

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. And as we continue to keep up with what’s next, enter marketing AI.

Marketing 54

Marketing Resources Data Software 54

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube.

Video 120

Video Strategy YouTube Marketing 120

Communications Conversations

MARCH 29, 2019

Amelia is a true rock star who continually impresses clients with her deep knowledge of niche influencer communities and translating insights into meaningful opportunities for clients to engage. Megan Ayotte , founder, May Ott Communications (nominated by Allison O’Keefe).

Social Media 128

Social Media Agriculture Marketing Media 128

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. If a campaign doesn’t work you still have a billion-dollar business, right?

Technology 61

Technology Marketing Retail Interviews 61

Journalistics

APRIL 17, 2013

Brands are working diligently to open up lines of communication between the brand and the consumers in ways we haven’t seen before – and they’re doing it with clever brand stories and content that resonates with consumers on a personal level. How many of you have seen your community newspaper fold in recent years?

Brand 52

Brand Branding Media Local 52

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. I’m the senior director of communications, responsible for external communications to members, non-members and media on behalf of the organization.

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

JUNE 21, 2018

As technology develops, software and consumers become increasingly integrated. Brooklin Nash writes about the latest tools and small business trends for TrustRadius. Guest Post by Brooklin Nash. Marketing strategy has shifted over and over again over the past several decades.

Brand 50

Brand Branding How To Employee 50

Beyond PR

NOVEMBER 21, 2016

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores. So how can small business owners market themselves to make the most of this shopping holiday?

Small Business 40

Small Business Marketing Local Nonprofit 40

Waxing UnLyrical

MAY 27, 2015

Buying at Whole Foods has become part of a lifestyle, and to promote this lifestyle, it has introduced an educational platform where customers can consume content on topics such as sustainability, animal welfare and GMOs in food. Newberry, a retired communications & events coordinator, has a passion for continued learning.

Leadership 40

Leadership Twitter Small Business Storytelling 40

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Let’s face it, consumers are distracted, difficult to reach, and fickle. Educating prospects. Blending earned and paid media.

Publicity 255

Publicity Storytelling Automotive Software 255

Bad Pitch Blog

APRIL 15, 2007

SwapAffiliates even allows a number of options for partners to create their own SwapCircle, add a logo image, and invite community members to join. The plug and play solution uses widgets to connect users into SwapCircle communities; groups dedicated to the swapping of goods and services around common interests.

Pitching 40

Pitching Web Community Resources 40