PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. Brands are showing up in unprecedented ways to support their employees, customers and communities. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Stephen Waddington

JULY 1, 2021

Consumer trust is often overlooked in the race to innovate with data and digital technologies, The Organisation for the Review of Care and Health Apps (ORCHA) found that only one in five health and wellbeing apps meets clinical standards and ensures the integrity of patient data.

Corporate 141

Corporate Report Privacy Government 141

Stephen Waddington

MAY 27, 2020

Koray Camgoz, the PRCA's head of communications and marketing, shares a vision of collaboration and community as the PR industry heads towards COVID-19 recovery. The crisis shone a harsh light on the privileges we’ve taken for granted; from healthcare to food security. By Koray Camgoz. Let’s start with the bad.

Crisis 107

Crisis Government Healthcare Community 107

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Improve internal communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. This applies both to traditional media, newsletter updates and social media programming.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 97

Social Media Conference Media Corporate 97

Landis PR

MARCH 18, 2024

Improve internal communications While media training primarily focuses on external communications, it can also help organizations improve internal communications. Decision-makers can apply what they have learned in media training to communicate via internal channels more effectively.

Media Training 59

Media Training Training Media Interviews 59

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On concerns keeping him up at night: [T]he crisis at the time was so much of an unknown. We view the building as a New York City community partner.

Crisis 86

Crisis Employee Trade Shows Local 86

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients.

Meeting 91

Meeting Retail Groups Hotels 91

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Barokas

NOVEMBER 28, 2017

So, let’s take a look at the top PR fails this year and what their internal PR tactic was for handling the situation – I think we all know where this is going to start…. At Barokas PR, we work with our clients to ensure that a crisis communications plan is in place before any kind of threat is expected.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Reputation Us

JULY 14, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Are there issues related to the communities they serve (e.g. What baggage or scar tissue might remain from eight years ago with the financial crisis?

Banking 60

Banking Reputation Financial Government 60

Konnect Agency

NOVEMBER 20, 2023

Prepare for Crisis Management: Election years in particular place a lot of Americans on edge. Of course, you should always have a crisis management plan in place just in case of any major event. This practice is quickly turning consumers away and testing their loyalty. Connect with our PR pros to learn more.

Trends 52

Trends Strategy Crisis Management Technology 52

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. Several former interns emerged as key members of our staff in recent years. In fact, two of our current three “Detroit 3” reporters are former interns. What are we are we not consumed by?

Automotive 65

Automotive Web Meeting Media 65

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. Very tricky and time consuming to pull together but I suspect the output would be welcome. Its commitment to tackling the climate crisis is timely and laudable. Final thoughts.

Construction 52

Construction Engineering Community Resources 52

Reputation Us

JULY 13, 2017

After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. Are there issues related to the communities they serve (e.g. What baggage or scar tissue might remain from eight years ago with the financial crisis?

Banking 60

Banking Reputation Financial Government 60

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. In an international group like PRGN, you can be successful only if you can also listen and understand the other party. What I mean by that is mostly openness to other cultures, openness to understand other people. Frankly, PR people tend to talk more than they listen.

Agency 59

Agency Internal International Meeting 59

Reputation Us

NOVEMBER 3, 2019

As online reputation risk intensifies, and malicious actors are jeopardizing reputation via cyberattacks (see ReputationUs survey quantifying the impact of reputation and consumer confidence), we are unquestionably in unprecedented times. Managing your reputation crosses over communications, public affairs and public relations.

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

JUNE 3, 2020

The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” billion ,” according to a new report from Burton-Taylor International Consulting. As president, she’ll lead the company’s operations and corporate strategy.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations.

Travel 40

Travel Tourism Airlines Hotels 40

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We need to educate ourselves and ask for feedback internally and externally.

Communications 197

Communications Viral Fashion Public Affairs 197

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. Communicating During a Crisis. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Good PR shouldn’t strictly be for people outside the office.

Publicity 74

Publicity Employee Analysis Radio 74

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. However, it’s more than just participating in Twitter chats or consuming content – it’s about providing significant value that drives impact. Influencer marketing for opportunities and challenges.

Education 44

Education Social Media Trends Media 44