article thumbnail

COVID spurs community engagement—consumers now want to support local economy

Agility PR Solutions

The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses.

Local 128
article thumbnail

How to Survive this Crisis

The Proactive Report

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. This is the time to show what you’re doing in this time of crisis. Plan Ahead. They will be will be watching.

Crisis 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust.

Crisis 158
article thumbnail

Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. Panelist Ben Finzel, president of RENEWPR, spoke about how the Black Lives Matter movement affects the LGBTQ community, especially the Black transgender community. “It

Community 188
article thumbnail

Managing the Aftermath of a Digital PR Crisis

5W PR

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Begin by accepting responsibility where appropriate.

Crisis 113
article thumbnail

Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. Where is it found? Have no fears.

Community 120
article thumbnail

3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business.

Consumer 109