The Role of The Social CEO in Your Crisis Communications
Melissa Agnes
AUGUST 12, 2014
Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. In a crisis, you need your stakeholders to trust your spokesperson and, thus, your organization. It takes time and energy to build a community of trust. Think about it. Think about it. That would be wise.
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