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Insurtech Round Table Explores Startup PR, Success Factors

Flack's Revenge

We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: David Gritz , co-founder of InsurTech NY , the largest such community in North America that connects carriers, investors and startups. What are the best PR tactics for insurtech startups?

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7 Examples of Successful Press Release Boilerplates

Cision

But when it comes to a press release, the company boilerplate is nothing to dismiss. If you’ve hooked a reader into your announcement enough that they want to know more about you and your company, then you’re letting them down with a boring, run-of-the-mill “About Us” paragraph. Farmers Insurance : [link]. The Classic.

Examples 225
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Latin American PR Leaders on New Communication Essentials

PRSay

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

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Will companies keep up the momentum around racial injustice–and what will it look like?

Communications Conversations

The last couple weeks, amidst the marches and protests, we started to see companies put speaking up racial injustice–with their pocketbooks. ” To be fair, some companies, like Ben & Jerrys, have been speaking up for years, and making a difference with their investments. Jack Salzwedel with American Family Insurance.

Company 88
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10 Facts PR Influencers Know to Be True

Onclusive

When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. To take advantage of the rise of owned media, large companies must build in-house teams of digital storytellers. For small companies, this often takes shape as smartphone storytelling, explained Breakenridge.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

For many companies, being in the “eye of the tiger” required a laser-focus on achieving goals and outcomes to rise up from the pandemic in order to survive. Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.