Stephen Waddington

JULY 16, 2021

Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade. This gives rise to a range of issues including health and safety, insurance, London weighting, and other issues.

Publicity 199

Publicity Government Crisis Employee 199

PR for Anyone

MARCH 27, 2024

It’s these little moments that remind us that even Hollywood stars like Harrison Ford are just regular people looking for a bit of company during downtime on set. Then, in a classic move, Harrison would hold up a sign offering her coffee, while Carrie, busy at work, would politely decline.

Film 130

Film Storytelling Writing Insurance 130

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Mindful Marketing

JANUARY 16, 2022

Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” However, for a company with annual revenues of $4.37 The ad also mentions a related phenomenon that COVID didn’t cause but did increase: the use of third-party delivery companies.

Local 80

Local Corporate Insurance Insurance 80

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Beyond PR

NOVEMBER 30, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. If you’ve hooked a reader into your announcement enough that they want to know more about you and your company, then you’re letting them down with a boring, run-of-the-mill “About Us” paragraph. Farmers Insurance : [link]. The Classic.

Examples 65

Examples Insurance Insurance Fashion 65

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. There are two major issues here that impact the practice of communications. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). But, you have to balance this with the “world watching” part of it.

Insurance 60

Insurance Insurance Social Media Corporate 60

Communications Conversations

DECEMBER 11, 2017

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. .

Insurance 60

Insurance Insurance Sports Groups 60

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The second step is to manage the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. Data collection about your car – and how you drive and where you go.

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

MAY 27, 2017

And which is included in our auto insurance policy (GEICO, because 15 minutes did save me 15% or more and still does). This was a AAA-instigated rant, but really, it could have been any company that is not thoughtful about its communications. B before we decided whether or not to renew with AAA.

Customer Service 67

Customer Service Insurance Insurance Banking 67

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Content Marketing: Without Community, It’s Only Half the Equation. But who exactly are “thought leaders” and why is this so important?

Leadership 40

Leadership Insurance Insurance Community 40

Waxing UnLyrical

NOVEMBER 14, 2016

The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Insurance 40

Insurance Insurance Course Television 40

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

JULY 20, 2016

Once you know where you stand, you can begin to track your performance against internal company goals, as well as the industry’s most successful agencies. Including rent, utilities, payroll, marketing, insurance, etc., This can be done by simply dividing annual revenue by the number of employees on your team. Total Operating Expenses.

Measurement 40

Measurement Agency Employee Insurance 40

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. BlackRock , an investment management corporation, struck content gold with a pivotal insight: People seek out nuanced, humanized narratives. The results? Nothing short of a transformation.

Case Study 52

Case Study Financial Content Marketing Study 52

Communications Conversations

SEPTEMBER 9, 2014

It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good. I love the corporate side primarily because of where I am: Life Time aligns very closely with my own personal values. Our health is so damn important, guys.

Energy 128

Energy Corporate Agency Insurance 128

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? In fact, most B2B companies are guilty of subscribing to that school of thought. I don’t blame you for thinking that.

B2B 49

B2B Social Media Strategy Media 49

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Scott Public Relations

JULY 14, 2020

As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. The honorable company that chooses not to respond to untrue allegations because they don’t want to “lower themselves” to participate in a fractious interchange. You never know what crazy stuff people will believe.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Sword and the Script

NOVEMBER 14, 2017

One year a B2B company that “puts things on pallets” grew by 650%. Mr. Rose described a company with slow growth of 1.5% If your goal is to harvest revenue from existing products, then this is probably a good strategy (that’s why technologists say big companies are where good software products go to die). This is not easy.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. In general, companies do a poor job reporting on security breaches. Photo by Lukas from Pexels. But what about the successes? Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. In general, companies do a poor job reporting on security breaches. But what about the successes? Those are harder to assess. Capital One Deals With A Data Breach.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156