PR for Anyone

JANUARY 5, 2022

Insurance requirements – Minimum crash coverage requirements are now in effect. If you are an insurance agent, this is a great time to pitch a story about this. Here is a sampling of laws that went into effect on January 1, 2022: Minimum wage increase – Are you in an industry where this is impacted?

Pitching 130

Pitching Publicity Media Strategy 130

Stephen Waddington

AUGUST 13, 2020

It’s a hugely supportive community for anyone working solo in PR. Personal experiences Several members of the group shared articles that they’ve written about their own personal experiences. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency.

Agency 147

Agency Community Insurance Insurance 147

Reputation Us

JUNE 1, 2023

Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. These acts are plaguing homes, schools, and working communities. Action 8: Insure Reputation Risks. The following is a list of issues. What role does reputation management play in each?

Interviews 78

Interviews Technology Reputation Crisis 78

Landis PR

APRIL 24, 2023

We’ve lived through Dr. Google, a pandemic and health insurance meltdowns. When it comes to  healthcare public relations  and communications – data, trust and sensitivity are valued above all else. Health” is a broad term that seems to include everything from spurious online remedies to cutting edge life-saving treatments.

Healthcare 52

Healthcare Crisis Publicity Insurance 52

Deirdre Breakenridge

JANUARY 5, 2018

State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement. PR and influencers will provide additional support.

Film 0

Film Creativity Social Media Groups 0

Onclusive

JUNE 21, 2017

Skill diversification is career insurance for today’s PR professionals. For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community.

Storytelling 329

Storytelling SEO Media Community 329

Cision

DECEMBER 1, 2017

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers. Data-driven.

Examples 225

Examples Insurance Insurance Social Media 225

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.

LinkedIn 40

LinkedIn Insurance Insurance Financial 40

Reputation Us

DECEMBER 14, 2022

Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Action 8: Insure Reputation Risks. Insurance agencies now recognize this risk and underwrite it like any other threat. See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Crisis 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?

Communications 367

Communications B2B Leadership Trends 367

Cision

NOVEMBER 29, 2017

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. This release from General Mills isn’t really about them – it’s about one of their community programs, to amplify and enable female farmers. Data-driven.

Examples 167

Examples Insurance Insurance Social Media 167

ImPRessions - Crenshaw Communications

MAY 28, 2019

Scott also took us through a current case history by classic car insurer Hagerty, which has built an impressive fanship by creating online forums, special experiences, and generally tapping into the passion of car collectors. But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity.

Brand 258

Brand Branding Social Media Insurance 258

Mindful Marketing

JUNE 29, 2019

Insurance lessens the impact of such events, but what about damage to pizza ? For that reason, the company recently introduced “ carryout insurance.” How much does the pizza insurance cost? Those events could prove financially devastating, if not insured. Cars collide. Homes flood. People break bones.

Insurance 78

Insurance Insurance Financial Marketing 78

Mindful Marketing

NOVEMBER 20, 2022

In the first half of 2022, natural disasters led to insurance losses of $39 billion – 18% higher than average. We are also thankful for the communities we serve. I am thankful for the grit and determination of our business leaders to keep our region strong and work together to positively impact our businesses and communities.”

Nonprofit 91

Nonprofit Banking Community Retail 91

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service. We once represented a company that pioneered a specific kind of insurance available online at a great price.

Customer Service 136

Customer Service Reputation Publicity Insurance 136

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Publicity 55

Publicity Brand Branding Social Media 55

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

Publicity 199

Publicity Crisis Communications Government 199

Scott Public Relations

MARCH 4, 2020

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Publicity 69

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education.

Healthcare 45

Healthcare Insurance Insurance Social Media 45

Communications Conversations

MAY 1, 2017

But, for now, I thought I’d tap into one of the best communities I’m a part of: The #SoloPR Facebook Group. hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.”

Insurance 90

Insurance Insurance Communications Groups 90

Scott Public Relations

APRIL 2, 2020

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Do they know how much it costs? Thanks for reading.

Insurance 71

Insurance Insurance Healthcare Publicity 71

Scott Public Relations

OCTOBER 13, 2019

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Social Media 40

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Publicity 40

Publicity Brand Branding Social Media 40

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. There is no one Hispanic audience.

Marketing 74

Marketing Interviews Insurance Insurance 74

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Social Media 40

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

We represented a company that was very successful selling specialized insurance online, but because many buyers failed to read and understand the policies they bought, they were disappointed if claims were denied and often vented anger and frustration on consumer complaint boards. Here are some practical ways based on our experience.

Publicity 120

Publicity Reputation Customer Service Insurance 120

Scott Public Relations

OCTOBER 13, 2019

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Social Media 40

Scott Public Relations

DECEMBER 19, 2019

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Publicity 52

Reputation Us

JANUARY 13, 2020

Just as communities have disaster plans, organizations must be prepared for shocking events in order to ward off a full collapse. What if painful and destructive aftershocks to the company’s people, customers, and community can be mitigated through preparation? Your best insurance is foresight, forecast, and forward-thinking action.

Reputation 60

Reputation Crisis Crisis Communications Corporate 60

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Publicity 40

Solo PR Pro

JANUARY 17, 2023

I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I knew there was an opportunity to work with medium to large businesses and community development organizations who may not want to hire a full agency team. So, I had an office set up.

Agency 111

Agency Social Media Travel Communications 111

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Bianchi Biz Blog

OCTOBER 19, 2020

I don’t have time to respond to all of the emails about car insurance prices and lease data. Now I sail community races on Lake St. If it isn’t plastics-heavy, I’m not interested. Tell us a little about yourself (family, interests, hobbies, background, etc.). I did the Port Huron to Mackinac Island race this year!

Automotive 66

Automotive Report Meeting Media 66

Waxing UnLyrical

MARCH 14, 2019

Like most today, their insurance carrier has an app. This was a young person experiencing a first accident and first insurance claim which can be some pretty daunting stuff. Could this young person have called the insurance company? This interaction made me slow down and take a look at how I was communicating.

Communications 54

Communications Technology Insurance Insurance 54

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Publicity 40