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How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. When the coronavirus pandemic brought the economy to a grinding halt, Franklin Mutual Insurance had to make a choice.

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Why having the correct insurance is good for a contractor’s PR

Agility PR Solutions

Every business is striving to maintain good public relations, whether that be through providing a quality service, engaging with customers and clients, or making a positive difference through progressive or charitable actions in the wider community or world.

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Use these video tactics to market your health insurance offerings

PR Daily

We’ve identified seven areas where health insurers can benefit from use of video content in their marketing strategies: 1. To show how insurers’ plans are a good fit for members and prospects, video can offer website tours, promote mobile apps and highlight member discounts and perks. The health insurer used video to announce the promotion and explain how to take advantage of the perk: 2. Many common insurance terms are difficult to understand.

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#SoloPR Topic Chat Preview: Health Insurance

Solo PR Pro

We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Our guest will be Angus McRae , a 25-year veteran insurance broker who is extremely knowledgeable on the Affordable Care Act (ACA) and specializes in providing individual health insurance, from both private insurers as well as healthcare.gov. Is it a factor even if I go with a private insurer? How can an insurance broker be helpful?

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Self-Employed Health Insurance – Your Questions Answered

Solo PR Pro

One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. This week, during our #SoloPR Topic Chat on Twitter, we were joined by Angus McRae , a 25-year veteran insurance broker who is extremely knowledgeable on the Affordable Care Act (ACA) and specializes in providing individual health insurance, from both private insurers as well as healthcare.gov.

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Insurance companies issue COVID-19 credits, Panera offers groceries as H-E-B sells restaurants’ meals, and Google bans Zoom

PR Daily

Here are today’s top stories: Insurance companies issue refunds and credits. Allstate, Geico, American Family Insurance and Liberty Mutual are giving consumers credits and refunds for their vehicle policies as the number of customers on the road has dropped with stay-at-home orders.

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Magenta Nation: Healthcare and Climate Change

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here!

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What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

So the past few months have been, to put it mildly, traumatic, not to mention incredibly expensive (even with pet insurance). I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. It’s an acknowledgement of the ties social networks help us build, if we show our humanity and use them for what they truly are – ways to bridge the gaps between us… to really build, and be a part of, a community.

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Homebound? Turn Your Kids into Smart Voters

Scott Public Relations

Have they thought about getting health care insurance once they are no longer your dependents? If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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A New Take on Free Speech, Part 2

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Healthcare and the Wealth Gap

Scott Public Relations

The result is that health outcomes for large parts of the population are getting worse because they cannot afford the basic health services they need to be healthy, as they struggle to pay for medicine, surgeries, and insurance.

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Healthcare and the Environment

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post The Real Value of Virtual Reality for Healthcare PR appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Building Your Brand for Public Relations

Scott Public Relations

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you.

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What Makes News ‘News’

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post What Makes News ‘News’ appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

We’re also thinking through the broader issues related to gun violence and things we should do to help create safer communities. Vulture recently published an article detailing the work of a team of data researchers for startup SpottedRisk, which “plans to sell ‘disgrace insurance’ to entertainment companies and commercial brands, making the risk of celebrity downfall as quantifiable and reimbursable as that of floods and car crashes.”.

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Being a Successful Communicator For Your Team

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Being a Successful Communicator For Your Team appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post The Misinformation Age: Misinformation, Lies, and Communications appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Central Reach provides access to the necessary electronic medical records, while Company and Industry News connects to HR and community event information. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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What Makes News ‘News’

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Journalists have long been the “gatekeepers” of news and information in society.

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Avoid Alienating Your Audience

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Avoid Alienating Your Audience appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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How Important is Fake News?

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Technology has constantly altered how we communicate since the beginning of civilization.

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Mitigating Adverse Childhood Events

Scott Public Relations

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. Please think about what you can do to help these children and their school communities. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Resilient Power in Home Healthcare

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare.

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Avoid Alienating Your Audience

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Of course we measure the positive results of our content programs. But it’s also important to know when your work is counterproductive, when it is alienating your target audience.

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Proving Your Success in Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Proving Your Success in Public Relations appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Resilient Power in Home Healthcare

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post Resilient Power in Home Healthcare appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. “A lie can travel halfway around the world while the truth is still putting on its shoes.”.

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This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Building Your Brand for Public Relations

Scott Public Relations

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you.

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This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Mitigating Adverse Childhood Events

Scott Public Relations

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. Please think about what you can do to help these children and their school communities. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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What Not to do With Social Media

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post What Not to do With Social Media appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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CAPP Publishes Recommendations for Telehealth

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post CAPP Publishes Recommendations for Telehealth appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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Delta Airlines increases insurance costs for unvaccinated workers, 55% in US plan to look for new jobs, and tech companies push cybersecurity training

PR Daily

Additionally, Delta will raise the insurance costs for unvaccinated workers by $200 for those who plan to stay on the company’s healthcare plan. We have secured assurances necessary to support our diverse creator community and have suspended the planned October 1 policy change.

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How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post How to Plan for the Best PR Campaign—And Be Prepared for the Worst appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

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The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. When social media allows us to relate better to our workplace colleagues, our communities, our leaders … that’s a win. Case Studies american family insurance social media jack salzwedel social ceo social media case study twitter ceo twitter ceo case study