PR for Anyone

MARCH 27, 2024

It’s these little moments that remind us that even Hollywood stars like Harrison Ford are just regular people looking for a bit of company during downtime on set. Carrie shares a poignant story about her experience speaking to a group of employees.

Film 130

Film Storytelling Writing Insurance 130

Reputation Us

NOVEMBER 28, 2022

“Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. And Tesla stock — Musk’s largest source of collateral, which is from his only publicly traded company — is cratering. “If

Twitter 78

Twitter Banking Financial Employee 78

Scott Public Relations

OCTOBER 13, 2019

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

As a provider of services to children with autism spectrum disorders, ABS employees spend much of their time in the field performing therapy services. The program comes equipped with a chat system to share ideas and questions among employees and receive immediate clinical input. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

Beyond PR

NOVEMBER 30, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. If you’ve hooked a reader into your announcement enough that they want to know more about you and your company, then you’re letting them down with a boring, run-of-the-mill “About Us” paragraph. Farmers Insurance : [link]. The Classic.

Examples 65

Examples Insurance Insurance Fashion 65

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. There are two major issues here that impact the practice of communications.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Mindful Marketing

JUNE 13, 2020

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list. One of those marketing optimists is me.

Marketing 66

Marketing Insurance Insurance Ethics 66

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. 3) How about the flip side: What are some of the advantages?

Media Relations 69

Media Relations Media Insurance Insurance 69

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities.

Social Media 60

Social Media Media Twitter Insurance 60

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). We thought we’d ask other seasoned business owners to weigh in with their insights.

Insurance 110

Insurance Insurance Banking Groups 110

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. Consistency is important.

Facebook 160

Facebook How To Construction Insurance 160

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The second step is to manage the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Mindful Marketing

DECEMBER 14, 2018

This feature identifies a subject’s ancestors “associated with one of more than 300 genetically based communities in the years between 1750 and 1850” to determine migration paths in the U.S. Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk.

Policies 70

Policies Government Data Insurance 70

Waxing UnLyrical

JULY 20, 2016

Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work? Understanding real-time employee capacity allows you to determine whether or not your team is able to take on new clients, appropriately serve current accounts, and determine future hiring decisions for the agency.

Measurement 40

Measurement Agency Employee Insurance 40

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Communications Conversations

DECEMBER 11, 2017

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Specifically, my team supports the sales channel, communicating with both internal (sales leaders) and external (sales agents who sell our plans) audiences. .

Insurance 60

Insurance Insurance Sports Groups 60

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. employees in the U.S. – It’s massive – 4.6M

Marketing 79

Marketing Data Wireless Industry 79

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. What does this mean for digital advertising?

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MAY 28, 2019

Scott also took us through a current case history by classic car insurer Hagerty, which has built an impressive fanship by creating online forums, special experiences, and generally tapping into the passion of car collectors. But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity.

Brand 249

Brand Branding Insurance Insurance 249

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? In fact, most B2B companies are guilty of subscribing to that school of thought. I don’t blame you for thinking that.

B2B 49

B2B Social Media Strategy Media 49

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. In general, companies do a poor job reporting on security breaches. Photo by Lukas from Pexels. But what about the successes? Those are harder to assess.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. In general, companies do a poor job reporting on security breaches. But what about the successes? Those are harder to assess. Capital One Deals With A Data Breach.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156