Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. Is becoming a solo PR pro the right move for you?

Agency 108

Agency Travel Groups Community 108

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Certainly most company leaders know to clue their PR partners in on major funding news or personnel changes.

Publicity 149

Publicity Insurance Insurance Interviews 149

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you.

Insurance 55

Insurance Insurance Healthcare Publicity 55

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. for less than 10 years.

Insurance 74

Insurance Insurance Interviews Marketing 74

Communications Conversations

MAY 1, 2017

But, for now, I thought I’d tap into one of the best communities I’m a part of: The #SoloPR Facebook Group. “If you are leaving an agency, check the terms of the non-compete clause in your contract. ” — Ebony Grimsley-Vaz, Above Promotions Company. “Focus on replacing your income first.

Insurance 90

Insurance Insurance Groups Meeting 90

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Including rent, utilities, payroll, marketing, insurance, etc., Guest Post by David Klein. It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Scott Public Relations

OCTOBER 13, 2019

In order to help equip their therapists with the information they need, ABS developed the ABS Virtual Office, a smartphone-based program that connects in real-time with the electronic health records within the company. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. There are two major issues here that impact the practice of communications. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Scott Public Relations

OCTOBER 13, 2019

In order to help equip their therapists with the information they need, ABS developed the ABS Virtual Office, a smartphone-based program that connects in real-time with the electronic health records within the company. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you. Like what you’ve read?

Publicity 40

Publicity Healthcare Insurance Insurance 40

Scott Public Relations

NOVEMBER 16, 2018

27% of respondents from governmental organizations reported they had been affected by fake news multiple times, while only 10% from private consultancies and agencies said the same. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post How Important is Fake News?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Reputation Us

APRIL 17, 2019

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Scott Public Relations

NOVEMBER 30, 2018

A silent account may lead people to think your company is no longer operating. Making all your activity about your company itself is a waste of effort—followers follow you because they already like or are interested in you. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Scott Public Relations

JANUARY 24, 2019

Analytics programs from companies like Google and others can tell you which pages are most popular, how long people view them, and from which locations these viewers are coming from. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Reputation Us

NOVEMBER 28, 2022

“Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. And Tesla stock — Musk’s largest source of collateral, which is from his only publicly traded company — is cratering. “If

Twitter 78

Twitter Banking Financial Employee 78

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. These clients include former colleagues who are now at companies where they serve as PR director or marketing director (or other titles). We thought we’d ask other seasoned business owners to weigh in with their insights.

Insurance 110

Insurance Insurance Banking Groups 110

Scott Public Relations

SEPTEMBER 26, 2018

CAPP points out that when patients access their own doctors via telehealth, it’s possible to integrate the digital communications with the patient’s medical team and their electronic health record. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The second step is to manage the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? That is a risk. Why are we doing it?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. What does this mean for digital advertising?

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MAY 28, 2019

I started thinking about fanship recently while representing my agency at the 2019 PROI Global Summit, where celebrated marketing strategist David Meerman Scott delivered a keynote address on how fans are made and maintained. But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity.

Brand 249

Brand Branding Insurance Insurance 249

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Good customer service and good public relations have never been more aligned.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Communications Conversations

SEPTEMBER 9, 2014

It’s your first corporate job after years on the agency side. I consider myself so lucky to have started my career at PR agencies in New York that were founded and staffed by some of the most influential women I’ll ever meet. I’m newish to the corporate world, but I do believe that agency experience does everybody good.

Energy 128

Energy Corporate Agency Insurance 128

The Hoffman Agency

MARCH 10, 2017

By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? I don’t blame you for thinking that. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Scott Public Relations

FEBRUARY 1, 2019

Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”. Communicators play a big part in helping their organizations stay focused and on the same page. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 49

Insurance Insurance Healthcare Communications 49

The Hoffman Agency

JULY 23, 2019

By Mark Pinsent, Managing Director Europe, The Hoffman Agency. I’ve been working in public relations for more than a quarter of a century, today leading The Hoffman Agency’s European operations. It was what, presumably, the agencies entering felt was their best, most impactful work. But it can do. Single figures. If you can….

Measurement 28

Measurement Insurance Insurance Reputation 28

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. Dave Oates: When I went to the private sector about 20 years ago, I started as a promotional PR guy working for a couple of agencies. I was the marketing director for a software company and hung up my own shingle about 13 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

Scott Public Relations

JULY 14, 2020

As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. The honorable company that chooses not to respond to untrue allegations because they don’t want to “lower themselves” to participate in a fractious interchange. You never know what crazy stuff people will believe.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Sword and the Script

NOVEMBER 14, 2017

One year a B2B company that “puts things on pallets” grew by 650%. Mr. Rose described a company with slow growth of 1.5% If your goal is to harvest revenue from existing products, then this is probably a good strategy (that’s why technologists say big companies are where good software products go to die). This is not easy.

Marketing 66

Marketing Content Marketing Insurance Insurance 66