PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

Communications 157

Communications Public Affairs Insurance Insurance 157

Reputation Us

JUNE 1, 2023

How do you define reputation management and why do you think it’s important for companies of all sizes? Brand is what you say about your company. Reputation is what others say (or don’t say) about your company and/or your competition. These acts are plaguing homes, schools, and working communities. Action 2: Explore Web3.

Technology 78

Technology Interviews Reputation Crisis 78

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. So how can public relations and customer service work together?

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Such decisions have predictable consequences.

Twitter 78

Twitter Banking Financial Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. For B2B companies, an educated customer is like gold.

B2B 170

B2B Social Media Media Education 170

Scott Public Relations

FEBRUARY 1, 2019

Ragan’s singled out important roles a communicator should play in their article “ 5 things communicators must do to succeed.”. Communicators play a big part in helping their organizations stay focused and on the same page. Helping leaders communicate also means becoming a coach for them.

Insurance 49

Insurance Insurance Healthcare Communications 49

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Stern + Associates

MAY 20, 2022

businesses and communities can be up and running again depends on a plan of action from state governors. They can also find ways to subsidize investments by labs to expand capacity, to help untangle medical insurance complications so tests are covered, and to prompt innovations in testing.”. How soon U.S.

Government 62

Government Insurance Insurance Privacy 62

Scott Public Relations

JULY 14, 2020

As communicators, we’ve all seen wonderful causes fail to make an impact, sway minds and prompt action. The honorable company that chooses not to respond to untrue allegations because they don’t want to “lower themselves” to participate in a fractious interchange. You never know what crazy stuff people will believe. Two can fling dirt.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

OCTOBER 13, 2019

In order to help equip their therapists with the information they need, ABS developed the ABS Virtual Office, a smartphone-based program that connects in real-time with the electronic health records within the company. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. When I spoke at National Speakers Carolina Chapter ‘s Speaker Intensive at NASCAR Hall of Fame, I met Scott Love. Scott is also a speaker.

Strategy 52

Strategy Training Insurance Insurance 52

Scott Public Relations

OCTOBER 13, 2019

In order to help equip their therapists with the information they need, ABS developed the ABS Virtual Office, a smartphone-based program that connects in real-time with the electronic health records within the company. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Finally, if becoming a thought leader or influencer in your field is a goal for you, consistent engagement with the industry community may ultimately build that status for you. Like what you’ve read?

Publicity 40

Publicity Healthcare Insurance Insurance 40

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. There are two major issues here that impact the practice of communications. The very act of police force is violent.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Scott Public Relations

NOVEMBER 30, 2018

A silent account may lead people to think your company is no longer operating. Making all your activity about your company itself is a waste of effort—followers follow you because they already like or are interested in you. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Scott Public Relations

NOVEMBER 16, 2018

This is reflected in the divide between those who find it relevant to their daily work: 32% of respondents from government organizations versus 19% from private companies. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. The post How Important is Fake News?

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

JANUARY 24, 2019

Analytics programs from companies like Google and others can tell you which pages are most popular, how long people view them, and from which locations these viewers are coming from. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities.

Social Media 60

Social Media Media Twitter Insurance 60

PRSay

OCTOBER 29, 2020

Take the latest advice from some of the leaders in the scientific community and say, ‘We might have something that looks worth rolling out for use for health-care workers on the front lines by March 2021.’. In the pipeline, are vaccines that are based on a technology never previously used in human beings. So let’s just be really optimistic.

Insurance 87

Insurance Insurance Conference Technology 87

Scott Public Relations

SEPTEMBER 26, 2018

CAPP points out that when patients access their own doctors via telehealth, it’s possible to integrate the digital communications with the patient’s medical team and their electronic health record. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Communications Conversations

JANUARY 13, 2017

So basically, I’m building on the work I’ve been leading in social media for the company over the last four years, but now shifting my focus to solely be digital, including taking on the role of editor of Blue Cross’ new corporate blog ( www.blog.bluecrossmn.com ). In this role, I’m really focusing on building our digital PR capabilities.

Insurance 60

Insurance Insurance Social Media Corporate 60

Sword and the Script

NOVEMBER 14, 2017

One year a B2B company that “puts things on pallets” grew by 650%. Mr. Rose described a company with slow growth of 1.5% If your goal is to harvest revenue from existing products, then this is probably a good strategy (that’s why technologists say big companies are where good software products go to die). This is not easy.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. There’s no getting around it! The second step is to manage the crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62