prTini

JANUARY 15, 2016

As your online community expands, how can your brand balance continuously improving content creativity and performance while providing a high-touch, personalized experience for the community? How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals?

Community 28

Community Agency Internal International 28

5W PR

OCTOBER 20, 2020

Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit.

Brand 88

Brand Branding Survey Study 88

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. A community uniting around a labor strike? Customers and employees whistled on their way back to the store aisles and work.

Employee 120

Employee Print Customer Service Local 120

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fifth book, “ How to Get Unstuck: 25 Ways to Get Your Business Growing Again ” focuses on how to get small business owners making more profits in their company. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves.

Data 87

Data Enterprise Survey Instagram 87

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Consumers value personal, truthful conversation from companies. Fast Company recently showcased the top 5 trust agents on Twitter. Try to Reposition Your Image.

Brand 78

Brand Branding Customer Service Twitter 78

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She always improves my work. Progress is slow.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. I am excited to see what Andrew’s next year will hold.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

APRIL 27, 2017

” In fact, according to recent reports , only 38% of public and private company CEOs have updated their social media channels in the last YEAR. And, we learned he’s taking time almost DAILY to interact with media, legislators, community members, staff and students on Twitter (he also blogs here ). He’s traveling.

Twitter 60

Twitter Customer Service Interviews Employee 60

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

Big Data 92

Big Data Data Publicity Analytics 92

Solo PR Pro

AUGUST 2, 2016

Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. I tell people the most effective communications are always inside out.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. I tell people the most effective communications are always inside out.

Industry 40

Industry Trends Customer Service Internal 40

PR 20/20

SEPTEMBER 17, 2019

“SiriusDecisions Summit is the must attend event for sales, marketing and product innovators and trendsetters that drive growth in the most well-respected, high-performing companies in the world today.”. On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

OCTOBER 9, 2015

Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Burrelles Fresh Ideas

MAY 23, 2023

As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations. They are up more than 300% over last year. Their campaign indeed brings that to life!

Travel 40

Travel Tourism Airlines Hotels 40

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C3 (Content) Weidert Group Case Study: Fisher Tank Company. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later.

Sports 60

Sports Internal International Enterprise 60

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Jack receives regular counsel from me and others at the company, too, especially related to the content he shares. And, how has it impacted his success from a company POV?

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

FEBRUARY 11, 2017

The company says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. While the Adobe transformation to the marketing cloud has nothing short of remarkable, I personally found it tragic the company decided to shutter the commenting platform. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? That is a risk. It’s not a plan.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Plus, we all like one-on-one, personalized service. The biggest benefit?

Marketing 40

Marketing Tools Data Report 40

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization?

Examples 62

Examples Product Launch Data Report 62

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ReimaginePR

JULY 11, 2015

It’s one of the most important part because it is both public and internal facing, tasked with ensuring everything is going in the right direction. Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters.

Storytelling 120

Storytelling Community Customer Service Brand 120

Polaris

SEPTEMBER 4, 2014

PR encompasses all forms of business communication. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. For a PR pro, publicity is just one small part of managing a company’s reputation.

Publicity 100

Publicity Interviews Reputation Construction 100

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. Deirdre Breakenridge is CEO of Pure Performance Communications.

Social Media 113

Social Media Media Infographics Community 113

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. And sales focused marketing is one of the worst possible places to coordinate social media for the rest of the company.

Social Media 68

Social Media Media Customer Service Corporate 68

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. Steve Smith: Right. I love what I do.

Crisis 78

Crisis Local Facebook Social Media 78

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations.

Retail 40

Retail Radio Advertising Advertising 40

Journalistics

MARCH 24, 2015

For B2C companies, this might be entertaining content that makes fans want to engage more and share their experiences with you. For B2B companies, this may be information related to the criteria they are using to decide whether to go with you or a competitor. What emotional ups and downs does your audience encounter along the way?

Strategy 72

Strategy How To Measurement Analytics 72