10 great viral news explainer tips for PR
Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular.
Communications Conversations
NOVEMBER 5, 2021
Last week I had my first experience with a post of mine “going viral” on LinkedIn. These people could connect me to other who DO work in marketing and communications. This post “going viral” was all about the topic. Like I said above, not a ton of marketing/communications folks commented on the post.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Proactive Report
NOVEMBER 1, 2022
Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
NewsWhip
MAY 10, 2018
We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. The post What goes viral on Facebook? In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […].
Melissa Agnes
SEPTEMBER 5, 2019
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right.
Critical Mention
APRIL 12, 2019
Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message. There are several prerequisites to the success of a viral marketing campaign. This campaign quickly went viral.
Communications Conversations
MAY 29, 2019
While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” It’s a THRIVING community.
Critical Mention
NOVEMBER 18, 2019
Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share. Boost your Brand Awareness.
PRSay
JANUARY 6, 2021
During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. In fact, according to Dr. Vincent Covello of the Center for Risk Communication, stress can decrease people’s ability to process information by up to 80 percent. Our brains on stress.
PRSay
MAY 10, 2021
On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Ahead of the June 9 event, he spoke with PRsay about common misperceptions and the benefits of artificial intelligence to communicators. . Why might that be?
Agility PR Solutions
JULY 18, 2023
Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)
PRSay
DECEMBER 10, 2020
Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep it real. Remember the BBC dad?
NewsWhip
JUNE 27, 2018
In the current media environment, going viral is out, and generating loyalty with a distinct audience is in. on reporting to different audiences: “Viral has gone out of vogue” appeared first on NewsWhip. To discuss how to report to different audiences, we brought together some […]. The post WhipSmart 2.0
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. It makes for treacherous territory for brands that need to assert their values but good news for communicators who can help.
Shift Communications
JANUARY 24, 2024
By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. They’re now even expanding their viral line of tumblers to cater towards children & teens. Unsurprisingly, the Boxes sold out in less than a day.
Cision
JUNE 29, 2017
While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. The truth is PR and communications professionals are more tech-savvy than ever. The post Does Data-Driven Storytelling Threaten the Role of the Communicator?
PRSay
SEPTEMBER 8, 2020
28 during PRSA’s virtual annual conference — “ Strategic Communications: Navigating a World Disrupted ” — Jankowicz discussed the differences between disinformation and misinformation, how PR professionals can credibly communicate complex issues to the public and why we should all be wary of information that manipulates our emotions.
HMA Public Relations
JUNE 26, 2019
It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.
Melissa Agnes
JUNE 26, 2017
Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. This includes your marketing, PR and communications campaigns. What are some processes you’ve implemented, to help your team mitigate risks within your marketing, communications and/or PR campaigns?.
PRSay
JANUARY 23, 2019
This is an edited version of a post that first appeared on Clairemont Communications. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. Display your personality.
ImPRessions - Crenshaw Communications
MARCH 12, 2020
The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. Here is some commonsense PR advice about communicating during a pandemic. Make a plan. But this is not the time to overpromise.
Communications Conversations
NOVEMBER 24, 2020
By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.
ImPRessions - Crenshaw Communications
AUGUST 1, 2018
It seems lies are more viral than truth – at least on Twitter. Most striking were the factors that do not explain the virality of false information. This is something most professional communicators known instinctively; the more novel the story, the more memorable, persuasive, and shareable it is.
ImPRessions - Crenshaw Communications
MARCH 8, 2023
Also, any written communication will be shared outside the company. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. Don’t bury the lead In direct communication with impacted employees, let them know what kind of severance and support they can expect.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
Even common market shifts, as when a nimble new competitor steals thunder from established players, call for a cooperative effort to communicate that a brand or a business has adapted to market changes. The post 7 Occasions When PR And Marketing Must Work Together appeared first on Crenshaw Communications. A milestone event.
ImPRessions - Crenshaw Communications
AUGUST 4, 2022
But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. The post How Not To Get Cancelled: A PR View appeared first on Crenshaw Communications. It was a pretty mild quip, and Duolingo probably thought it was a harmless way to be relevant. Few cancellations are permanent.
NewsWhip
NOVEMBER 22, 2023
Whether it’s for spotting a breaking story or conducting a reflective analysis post-event, the metric stands out as a key indicator of a story’s virality, offering insights into how and why certain content is resonating with audiences. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time.
Onclusive
JULY 27, 2021
A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. He goes on to dissect how various stories go viral and what their significant economic impact can be.
Shift Communications
APRIL 11, 2018
Crisis communications is the opposite of traditional public relations and involves putting out a “ fire ” of some sort. Most recently, Facebook just experienced the classic example of a crisis communications case study. Take a multimedia approach – Communication and being informative is important. Kevin Mejia, Account Executive.
ImPRessions - Crenshaw Communications
APRIL 14, 2020
It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. Talk about raising community spirits! The post Best Brand Moves During The COVID-19 Pandemic appeared first on Crenshaw Communications. Wouldn’t you know it, Molson Coors was listening. I hope she shared. P&G busts a move .
Prohibition
JANUARY 24, 2022
Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.
ImPRessions - Crenshaw Communications
JUNE 20, 2023
This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways. The post Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet appeared first on Crenshaw Communications.
Melissa Agnes
SEPTEMBER 4, 2018
The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.
Melissa Agnes
FEBRUARY 3, 2015
Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.
Ishmael's Corner
OCTOBER 5, 2014
Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Prediction 1: The Pope’s Selfie Goes Viral. PRSA is still an independent body, but Blue Focus, the mega Chinese communications agency, did earmark its war chest for U.S. Buffett only tweeted once in 2014. acquisitions.
Newsfile
FEBRUARY 28, 2024
It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring?
5W PR
JANUARY 29, 2024
Forget the Silicon Valley playbook of viral trends and flashy apps. Understanding their anxieties, priorities, and preferred communication channels is key to crafting targeted messaging that resonates. To protect against these risks, a strong crisis communication plan is essential.
Mark My Words
FEBRUARY 16, 2024
Influencers, viral videos and gamified messaging helped the party resonate with younger demographics on their turf, propelling the party to victory. As we hurtle towards elections this year and beyond, it will be fascinating to see how politicians adapt their communication strategies to bridge this ever-widening gap.
ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. The right communications strategy can credibly convey a B2B brand’s cultural and societal values; ethics as an employer and corporate citizen; and brand purpose beyond sales and profits.
Katie Paine's Measurement Blog
JANUARY 27, 2023
Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. Design your communications from the audience out. Unless you are leaking major news that impacts stock prices.)
Melissa Agnes
JANUARY 11, 2015
Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency.
ImPRessions - Crenshaw Communications
JUNE 26, 2019
Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.
NewsWhip
JANUARY 11, 2023
In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. This story has continued into early January following the TikTok that went viral on Dec 17th. The story earned more than 74k engagements. .
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content