PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. United Airlines.

Crisis Management 95

Crisis Management Crisis Airlines Viral 95

Melissa Agnes

JUNE 26, 2017

Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. Part of implementing a crisis-ready culture requires you to train and empower your teams to assess, identify and mitigate risk in every aspect of your business. Looking To Hire A Crisis Management Keynote Speaker?

Crisis Management 113

Crisis Management Communications Marketing Viral 113

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. What causes a crisis to go viral?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 249

Crisis Crisis Management Viral How To 249

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Brand Branding 176

NewsWhip

NOVEMBER 22, 2023

Whether it’s for spotting a breaking story or conducting a reflective analysis post-event, the metric stands out as a key indicator of a story’s virality, offering insights into how and why certain content is resonating with audiences. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time.

Viral 78

Viral Analysis Comparison Trends 78

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. This week’s episode of The Crisis Intelligence Podcast. Crisis Management Resources'

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Melissa Agnes

MARCH 6, 2018

For example, if you have a crisis management plan in place, where does that plan sit on the crisis ready spectrum? Has your organization identified its most likely high-risk, high-impact issue and crisis scenarios? Do you conduct regular crisis management exercises? Your communication with stakeholders.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Make a list.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s not always about crisis management. To announce a new strategy. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. To its credit, the social media manager for Duolingo posted a heartfelt apology. The post How Not To Get Cancelled: A PR View appeared first on Crenshaw Communications. The same rules apply for sarcasm and snark in my view.

Construction 385

Construction Crisis Reputation Social Media 385

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 100

Crisis Crisis Management How To Viral 100

Melissa Agnes

JANUARY 11, 2015

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Thanks to Dan for having this enlightening conversation with me!

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. Organizations are only as strong as how they respond in moments of crisis. Invite diverse feedback and open communication. Spark new ideas.

Crisis 134

Crisis Exercises Crisis Communications Reputation 134

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. How to Prepare a PR Crisis Plan.

Crisis 62

Crisis Viral Government Crisis Communications 62

Prohibition

DECEMBER 9, 2021

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. And not every company has an appropriate response to that specific crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Burrelles Fresh Ideas

DECEMBER 12, 2023

In a world dominated by social media and viral trends, Santa Claus realized he needed a PR facelift, and he needed it fast! Chapter 4: Crisis Management: The cookie scandal Alas, no PR journey is without its challenges.

Social Media 80

Social Media Trends Crisis Crisis Management 80

Reputation Us

JANUARY 13, 2016

From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue. The question now is how can police departments develop and execute a comprehensive communications strategy. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. This should be your core support team, who will make key decisions in times of crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

DECEMBER 18, 2019

For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. Tip 1: Live your values.

Corporate 71

Corporate Crisis Management Crisis Government 71

Reputation Us

APRIL 12, 2017

” Simple answer… communicate promptly, communicate factually and communicate often. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. We say, “ Crisis Management is 99% preparation…1% execution.”

Crisis 74

Crisis Airlines Viral Corporate 74

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. How safe and secure are these commonly used and often under-looked direct means of communication? Marketing / Pr / Communications. Customer service.

Crisis 203

Crisis How To Exercises System 203

Cision

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. After dozens of passengers livestreamed the altercation on social media, the footage went viral and United Airlines released a rushed – then revised – apology at least twice. This inspired a new wave of outrage.

Social Media 60

Social Media Airlines Media Viral 60

ImPRessions - Crenshaw Communications

APRIL 25, 2017

But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. The post American Airlines Soars Through A Potential Crisis appeared first on Crenshaw Communications. This is how it’s done.

Airlines 136

Airlines Crisis Viral Reputation 136

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. During a crisis, responsiveness is key to protecting your brand’s reputation. It’s gotten increasingly more complex with social media because it can go viral. Doing what machines can’t will allow PR teams to thrive. So, what’re you waiting for? Critical Mention.

How To 61

How To Media Crisis Crisis Management 61

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites.

Examples 130

Examples Transportation Media Tourism 130

Melissa Agnes

NOVEMBER 10, 2014

These attacks can and do come from anybody – from angry customers to unlawful competitors – and require legal and crisis communication expertise to manage. How safe and secure are these commonly used and often under-looked direct means of communication? Marketing / Pr / Communications. Customer service.

Crisis 100

Crisis How To Crisis Management Exercises 100

Melissa Agnes

FEBRUARY 1, 2018

These two components combined, create a recipe for a viral situation that risks leaving a long-term negative association or sentiment towards your brand. The post Baffling Proof That Issues Can Strangely Emerge From Anywhere appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Like it did in the show).

Crisis 177

Crisis Crisis Management Viral Twitter 177

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Prohibition are online reputation management experts. Why CEOs Need to Manage Their Reputations. Taking Control.

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. But for public relations and crisis experts, United’s immediate response was also troubling. The post United Flies Into Another PR Storm appeared first on Crenshaw Communications.

Airlines 159

Airlines Hotels Reputation Crisis 159

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training.

Interviews 193

Interviews How To Media Viral 193

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. 5) A phone company who didn’t communicate: Huawei’s damaged reputation. The key of any crisis communication is to be proactive, transparent and accountable.

Fashion 75

Fashion Telecommunications Crisis Training 75