ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? We await additional Guidance, but existing publications certainly help. . Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. We’re going to be about a change,” Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. I know I can visualize almost every one of those commercials!

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Agility PR Solutions

SEPTEMBER 26, 2019

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

Social Media 91

Social Media Pharmaceuticals Media Groups 91

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. Cross-country career path.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

PRSay

FEBRUARY 25, 2022

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. Greg Beaubien is a frequent contributor to PRSA publications. Companies are looking for authentic storytellers and authentic representation.”.

Pharmaceuticals 130

Pharmaceuticals Groups Storytelling Education 130

PRSay

AUGUST 17, 2023

However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) Shalon Kerr (née Roth) is an award-winning author and has contributed to several PR trade publications.

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. appeared first on Crenshaw Communications. Agency PR Has Many Advantages.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. As a result, life science communications teams are creating and delivering compelling content for drug launches, unbranded campaigns, disease state awareness reports and more. And more frequently, it’s viewed on mobile devices.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. Shalon Kerr (née Roth) is an award-winning author and has contributed to several PR trade publications. What is EMV anyway?

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. In pharmaceutical PR, they call it “conditioning the market.” Start content well head of a key launch or event.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Just close your eyes and you can picture agents sitting around a conference table, laughing as they think of ways to make the daily grind of a healthcare communications pro more difficult. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

PR Conversations

DECEMBER 11, 2014

Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects. The Twitterverse, for example, is not reliable as a litmus test for public sentiment. See, Twitter reaction to events often at odds with overall public opinion.). By Natalie Bovair, APR.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Cision

JULY 28, 2016

That work helped me to land my first PR job as a publications specialist for a hospital—ergo my entry into health care PR. Turned out, I also loved communications strategy. These include physicians, providers, payers, public health and patients. My first job was a news editor, where I decided to write health features.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Typically public relations agencies like to count the things we’re thankful for at this time of year. The public is a sucker for wedding stories. Drug company CEO suffers public outrage. How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? Time will tell.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

PRSay

OCTOBER 11, 2019

In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team. So the question becomes: What metrics will demonstrate the value of public relations?

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client. Darika: Definitely. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel clients to do in the case of a breach of public trust. After public outrage over Mylan’s steep price increases for its EpiPen, Bresch launched a counteroffensive. He apologized.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. I have been fortunate to have worked on national campaigns that have helped influence public health. You’ve worked with some of the world’s largest pharmaceutical companies.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

NOVEMBER 20, 2017

Media and publications. Pharmaceutical companies. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Cybersecurity. Entertainers. Environmentalists. Floral and gifts. Food and beverage. Healthcare providers. Marketing and advertising. SaaS technology companies. Technology companies.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR is essentially the bridge between organizations and the public. Any organization that wants good publicity or a leg up on their competition is an organization that needs PR. Who Needs It? In the U.S.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Ethical Voices

JULY 24, 2023

At the heart of it, I am a communicator and an advocate. I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Throughout my career, the common threads that have pulled through it are being a communicator and an advocate.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Shift Communications

JANUARY 12, 2016

This sharply brought to light the important issue of pharmaceutical price transparency, and America’s growing frustration of having to choose between paying for necessary prescriptions or other necessities. Technology. What technological changes could threaten your business? Becca Giller. Account Coordinator.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

Flatiron Communications

AUGUST 11, 2015

A bogus notice regarding Javelin Pharmaceuticals Inc. stock traders teamed with Ukrainian-based computer hackers to gain access to corporate press releases to trade on news before it was public. The post Paid Wires Hacked Again appeared first on Flatiron Communications LLC.

Pharmaceuticals 28

Pharmaceuticals Data System Policies 28

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. All maximizing publication potential – and impact. Not just in communications strategy – but in overall business strategy. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. All maximizing publication potential – and impact. Not just in communications strategy – but in overall business strategy. Technology is wonderful.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

OCTOBER 8, 2015

It will be important to monitor the timing of specific events that drive public (and media) attention. . Developing different personas can help guide the communications and marketing messaging more effectively. To generate the report, Cision analyzed over 153,000 social MMJ discussions and 4,286 news articles.

Company 120

Company Newspapers Transportation Measurement 120

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. In our profession of public relations, the word "spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth. Source: PRNewser ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

ISEBOX

MAY 6, 2016

While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will always outdo the other because it offers superior features– whether it saves you time, reduces costs or improves your campaign outcome.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

MAY 6, 2016

While they may not have the thrills and chills of a heated boxing match, there are similar results when you put two PR communications solutions in the ring together: One solution will always outdo the other because it offers superior features– whether it saves you time, reduces costs or improves your campaign outcome.

Tools 70

Tools Pharmaceuticals Communications Mobile 70

Cision

MAY 17, 2016

From research to execution, every aspect of your communication strategy is important. Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. How did you get your start in advertising and communication? It pays off.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Bad Pitch Blog

MAY 30, 2007

Fact is: we are easily the most cutthroat field besides pharmaceutical cretins (and they kill people for a living). In this missive, which ostensibly asks for money to communicate to the world, I see no evidence of English as this "pro''s" THIRD language. This is not about service. Whatever happened to elegance?

Pharmaceuticals 40

Pharmaceuticals Creativity Web Company 40

Mindful Marketing

FEBRUARY 14, 2021

Several years ago, I did research on the same phenomenon found in pharmaceutical ads , which are probably the worst offenders when it comes to sending mixed commercial messages. I presented those findings at the American Marketing Association’s Marketing & Public Policy Conference in Washington, D.C.,

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105