ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? No more excuses for avoiding social media in healthcare communications. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Instagram content is consumable through quick captions, images, and video clips – unique content that communicates information about the products you offer.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’.

Communications 148

Communications Pharmaceuticals Corporate Film 148

The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

Agility PR Solutions

SEPTEMBER 26, 2019

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

Social Media 92

Social Media Pharmaceuticals Media Groups 92

Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. I know I can visualize almost every one of those commercials!

Healthcare 59

Healthcare Community Pharmaceuticals Nonprofit 59

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. Cross-country career path.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

PRSay

FEBRUARY 25, 2022

“I have lost business because I was a Black woman, but I’ve also gained business because I was a Black woman,” said LaTricia Woods, APR, owner of Mahogany Xan Communications in Chandler, Ariz. Companies are looking for authentic storytellers and authentic representation.”. Woods was one of four panelists during PRSA’s Feb.

Pharmaceuticals 130

Pharmaceuticals Groups Storytelling Education 130

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Just close your eyes and you can picture agents sitting around a conference table, laughing as they think of ways to make the daily grind of a healthcare communications pro more difficult. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

ISEBOX

NOVEMBER 23, 2016

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. Stay tuned for the next.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

ISEBOX

OCTOBER 13, 2016

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. But Kim’s obvious omission in failing to communicate risk information isn’t the point here. Get to know the FDA’s alter ego across the pond: European Medicines Agency.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 68

Healthcare Strategy Publicity Pharmaceuticals 68

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

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Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

In pharmaceutical PR, they call it “conditioning the market.” Similarly, even companies that lack the deep pockets of a pharmaceutical giant can do an effective job with a content program that sets up a common or emerging business problem, to condition prospective customers for the announcement of the solution.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. As a result, life science communications teams are creating and delivering compelling content for drug launches, unbranded campaigns, disease state awareness reports and more. And more frequently, it’s viewed on mobile devices.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

PR News

JULY 25, 2018

With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

Ethics 118

Ethics Pharmaceuticals Employee Blogging 118

PRSay

AUGUST 17, 2023

However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) Prominent brands (Nike and Wendy’s) and celebrities (Oprah and Kim Kardashian) have already embraced Threads for these purposes.

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

PRSay

MAY 9, 2023

EMV is a limited metric because it does not weigh the broader but less-tangible impact that traditional media, prominent social media personalities, celebrity influencers or popular blogs might have beyond what they communicate in the PR placement itself. EMV is a mysterious metric. Photo credit: parradee ]

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Cision

JULY 28, 2016

Turned out, I also loved communications strategy. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I was hooked. It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

ISEBOX

JANUARY 5, 2017

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. But the company clearly recognizes the importance of ABSOLUTE NEED to employ social media for pharmaceutical communications. Same Approach, New Tactic.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? What was her corporate communications team thinking? The post PR Touts The Season’s Top Turkeys appeared first on Crenshaw Communications. The public is a sucker for wedding stories. So, is all forgiven?

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

The former CEO of Turing Pharmaceuticals triggered public fury and became the poster boy for industry greed after Turing raised the price of an obscure drug 4000 percent. It’s just another sign that small details can communicate corporate values, and the top executive needs to pay attention. Optics matter.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

PRSay

OCTOBER 11, 2019

In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team. Maybe it’s their boss, for instance.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. You’ve worked with some of the world’s largest pharmaceutical companies. So it’s important to be mindful and thoughtful of how you communicate. . healthful) lives.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

NOVEMBER 20, 2017

Pharmaceutical companies. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Cybersecurity. Entertainers. Environmentalists. Floral and gifts. Food and beverage. Healthcare providers. Marketing and advertising. Media and publications. SaaS technology companies. Technology companies.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Communications Conversations

MAY 20, 2020

Here’s the first one featuring Nicole Lincoln, RN: The next featured Dr. Macaya Douoguih, Clinical Development and Medical Affairs, Vaccines, The Janssen Pharmaceutical Companies of Johnson & Johnson, in a minute-plus video.

Journalism 148

Journalism Brand Branding Interviews 148

ISEBOX

JANUARY 26, 2017

They do awful things to organizations across every industry, not just pharmaceutical companies. Read Time: 2 minutes. Hackers are nasty. Infecting your technology with ransomware is among the foulest things a hacker can do.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

ISEBOX

DECEMBER 1, 2016

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. and DON’T Be Pharmaceutical Company A. Yes, that’s historically accurate.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

ISEBOX

APRIL 15, 2016

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Engage your audience with relevant, CRM-targeted communications. Periscope: Live Video Streaming.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

Ethical Voices

JULY 24, 2023

At the heart of it, I am a communicator and an advocate. Throughout my career, the common threads that have pulled through it are being a communicator and an advocate. I know there are some in our business that look at communications as much like legal defense, everybody’s entitled to have their story be told.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

Shift Communications

JANUARY 12, 2016

This sharply brought to light the important issue of pharmaceutical price transparency, and America’s growing frustration of having to choose between paying for necessary prescriptions or other necessities. Technology. What technological changes could threaten your business? Becca Giller. Account Coordinator.

Healthcare 60

Healthcare Pharmaceuticals Insurance Insurance 60

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Consequently, if they don’t know what it is, they don’t know they need it (and they probably need it).

Industry 52

Industry Real Estate Healthcare Tourism 52