PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively. Social media also allows for direct communication with potential donors and supporters.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

PRSay

APRIL 19, 2021

When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. For instance: What are the PR metrics executives should lean on communicators for?

Media 198

Media Newspapers Google Energy 198

PRSay

FEBRUARY 24, 2021

In 2022, the endowment fund will begin awarding scholarships to Black college students at the junior and senior levels who demonstrate Kaiser’s qualities of Black leadership, PR excellence and community volunteerism, PRSA’s Greater Kansas City Chapter said in a statement. Wells Award for leadership in journalism for people of color.

Newspapers 122

Newspapers Fashion Leadership Journalism 122

PRSay

OCTOBER 28, 2022

Shaking up communications to reflect our changing times also applied when planning the event. Its programs combine hands-on work experiences, classroom-work-readiness curricula, customer service education, leadership training and financial literacy classes. Our conference theme was “The Shake Up: Changing Times, Changing Comms.”.

Conference 166

Conference Nonprofit Education Newspapers 166

PRSay

JANUARY 20, 2023

19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company. But as communications professionals, “I don’t think we need to be afraid of [ChatGPT],” she said. “We

Trends 112

Trends Newspapers Community Ethics 112

PRSay

MARCH 11, 2022

Prior to entering the PR profession, Miyamoto was a newspaper reporter and managing editor in the Los Angeles area. After his journalism career, he served as director of public relations for the Honolulu Board of Water Supply, and later as executive vice president of SMS Communications, Honolulu.

Ethics 147

Ethics Journalism Newspapers Community 147

Landis PR

MARCH 4, 2024

The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Where you are communicates who you are. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” You can thank your Broca for helping you sort through the data equivalent of 174 newspapers every day, ads included, without having to process every word. I’ve had it!

Tools 140

Tools Communications Storytelling Newspapers 140

Maxim Behar

MARCH 28, 2024

Maxim Behar, 38 years old with 30 years of experience, I have spent more than half of my life in public communications – journalism, PR, and various other fields. I graduated “International Trade” in Prague and received leadership training at Harvard Kennedy School. Introduce yourself with few sentences.

Journalism 64

Journalism Newspapers Training Education 64

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. For communicators, here are some takeaways from our report “ Next-Gen Journalists: Navigating Misinformation, AI & The Future of Journalism.”

Journalism 188

Journalism Real Estate Survey Report 188

PRSay

AUGUST 11, 2021

In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. Communicate clearly.

Media Relations 196

Media Relations Trends Media Newspapers 196

PR in High Definition

APRIL 9, 2019

Clearly, every brand is unique, but we have seen a range of similarities and differences in how the two types of organisation do and should communicate. From a communications point of view, this freedom can be really important – being able to experiment and ‘fail fast’ is a core tenet of modern business and comms.

Communications 48

Communications Exercises Fashion Newspapers 48

Sword and the Script

SEPTEMBER 8, 2020

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Advertising is a distant third.

Survey 96

Survey Industry Leadership Study 96

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring? What is an Op-Ed ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 147

Publicity Newspapers Journalism Energy 147

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Combine this trend with the increasing competition to break news first, and facts are often forced out of communications. Take a stance for truth.

Ethics 172

Ethics Construction Television Radio 172

PRSay

JANUARY 11, 2020

Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. He stepped down as his company’s CEO in 1988, though he remained active in agency business and served as a mentor to many communicators and executives. He started Burson-Marsteller in 1953 with Bill Marsteller. He was born on Feb.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. There is also an increasing number of micro publications that have smaller distributions, but are highly specific in nature and often very receptive to thought leadership and related industry news.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”.

Writing 258

Writing Newspapers Retail Groups 258

PRSay

MAY 8, 2018

Judy is mostly retired from a career in health-care communications, but still freelances for clients. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. She worked full time, had her own home office and served in a leadership role.

Leadership 159

Leadership Conference Local Internal 159

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. Every metaverse environment will be culturally specific, nuanced and immersive, creating opportunities for varied means of communication. Smith, M.S. ,

Real Estate 158

Real Estate Journalism Construction Newspapers 158

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. Some types of props always help to communicate a message. Powell’s U.N. Reach her at mspaeth@spaethcom.com.

Comparison 155

Comparison Twitter Newspapers Communications 155

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. It’s a hefty number – but by measure of the communication to his business leads – it’s merely a derivative of priceless.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

PRSay

MARCH 19, 2024

She also found time to write stories about the school’s track and field team for its newspaper. “I Today, she is associate director of external communications at the NCAA in Indianapolis. I knew that I had to get experience in order to move on after graduation,” she said. You have to do a lot within that time frame that sets you apart.

Sports 67

Sports Television Education Newspapers 67

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 78

Meeting Automotive Media Newspapers 78

PRSay

JANUARY 8, 2019

Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself. As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests.

Storytelling 163

Storytelling Media Nonprofit Government 163

Shift Communications

FEBRUARY 13, 2019

This question drew me towards signing up for the recent PRSA event An Evening with Women in Media and Communications in San Francisco. Early in Connie Loizos’ career at a newspaper, she became pregnant with her first child. Despite her communicating that she’d obviously like to keep her job, Connie ended up getting laid off.

Communications 60

Communications Media Newspapers Report 60

PRSay

OCTOBER 17, 2019

He then moved to Texas, where he held corporate leadership roles for EDS Corp. A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. He began his career with the Gannett Co., before serving in progressively advanced roles at four Silicon Valley companies.

Ethics 104

Ethics Financial Local Newspapers 104

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Mr. Behar, only a few days ago you were re-elected President of the World Communication Forum in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. click image for higher resolution).

Employee 150

Employee Print Writing Survey 150

Mark My Words

JULY 1, 2019

As communication comebacks go, Vladimir Putin’s transformation from the man with a horse but without a shirt but to the all-powerful, all seeing bogeyman who stands at the centre of the forces sweeping across liberal democracies is a pretty good one. How did this man go from looking like a scuffed action man model, to a geopolitical behemoth?

How To 60

How To Newspapers Leadership Social Media 60

PR Fuel

SEPTEMBER 16, 2020

Examples of earned media include newspapers, TV news, magazines, and digital publications. Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. Thought Leadership. Earned Media. You don’t pay for news coverage.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to Create an Effective Monitoring Strategy.

How To 149

How To Social Media B2C Television 149

Mark My Words

JULY 25, 2022

The glossy “origin story” video Sunak used to launch his leadership campaign on Twitter – in which he talked about how his mother came to the UK in the early 1960s “armed with hope for a better life” – has been viewed more than 8 million times.

Social Media 60

Social Media Media Film Leadership 60

Cision

MARCH 8, 2016

What drew you to the field of communication? My skill set includes strong writing and speaking, both essential for a communication professional. What’s the best lesson about PR and communication you’ve learned throughout your career? How do you approach strategic communication for a Fortune 500 company versus a small startup?

Financial 120

Financial Reputation Newspapers Social Media 120