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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Starting on March 12, PRSA is offering the “ Transitioning from Journalism to PR & Comms ” certificate program, a comprehensive offering addressing this evolving landscape. Absolutely!

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AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

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THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

Deirdre Breakenridge

A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst. Nicole Morin, UMASS at Amherst Student.

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20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

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The Communications Profession Needs to Be More Diverse and Inclusive. Period.

PRSay

These are prominent individuals who have made a significant impact in Black History and American History from many aspects: medicine, civil rights, sports, government, etc. But who are Black Americans in our profession of public relations, communications, and journalism that came before us and our pioneers?

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What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. It’s just hard to tell the difference at times because some communicators try to differentiate between the two by their outputs. Brand journalism starts people on a journey with your brand.