Cision

FEBRUARY 29, 2016

They need to rethink how they communicate with their audiences. At her free webinar, “ Create Standout PAC Communication for 2016 ,” Amie provided attendees with email best practices, campaign scheduling tips and examples of successful PAC campaigns. Here are four ways to revamp your communication and attract new members: 1.

Communications 120

Communications How To Infographics Policies 120

Frederik Vincx

JULY 17, 2023

Set up a home studio for video training sessions and webinars. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. PRSA members can now access the full webinar on demand. The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

5W PR

SEPTEMBER 19, 2023

Online platforms In the digital age, online platforms have become the primary arena for communication and interaction. This content can take the form of articles, videos, infographics, webinars, and more. Personalized communication and data analytics Digital PR enables personalized communication like never before.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Plus, advertising is usually a one-way communication. People don’t want the hard sell.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

JULY 19, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase. 34% said ebooks.

B2B 88

B2B Report Survey Marketing 88

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. Webinars are the most engaging, personable type of content.

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

JUNE 14, 2022

97% of respondents said video content and communication were useful after making a purchase. 97% of respondents said video content and communication were useful after making a purchase. click image for higher resolution).

B2B 136

B2B Video Marketing Survey 136

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

HMA Public Relations

MARCH 9, 2021

Content marketing is just one of the many facets that make up a successful and strategic communications plan. Whether it is through e-newsletters, webinars or infographics, there are many ways a business can share its story. So how do businesses create content to promote their business?

Infographics 90

Infographics Content Marketing Agency Communications 90

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Critical Mention

JANUARY 3, 2018

Follow experts like Christopher Penn of Shift Communications ( @cspenn ), Gini Dietrich of Arment Dietrich ( @ ginidietrich ), or Katie Delahaye Paine or Paine Publishing ( @queenofmetrics ). Take an online class or attend a webinar to learn more about this critical skill. Attend webinars or online classes ( Lynda.com offers some).

Measurement 119

Measurement Content Marketing Writing Infographics 119

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? Here are five tactics you can adapt today to improve your grassroots communication and make your message heard: 1.

Mobile 159

Mobile Public Affairs Infographics Government 159

Waxing UnLyrical

JANUARY 17, 2019

How do you stay relevant and in front of your target audiences when traditional reasons for communicating have temporarily evaporated? This is especially important as companies add additional social channels or other communications outlets. Refine that information and share it through media relations, webinars and bylines.

Leadership 81

Leadership Survey Education Exercises 81

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

MAY 16, 2023

With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. In fact, 25 percent of associations say that creating targeted communication has boosted member engagement. Ensure this asset includes a CTA to download the full ebook.

Marketing 69

Marketing eBook Resources Tools 69

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. The story was presented as a Lord of the Rings-style adventure, in which a plucky band of adventurers fought dragons like technophobia on the way to the promised land of integrated communications. Designed by Sarah Muscarella.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

PRSay

OCTOBER 2, 2019

In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and investors — with a complicated story. Download our complete webinar white paper today.

Local 74

Local Storytelling Infographics Resources 74

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Some 67% of customers rely on email to communicate in the B2B space, but vendors are mucking up the channel with irrelevancy, according to a report. “Of

Survey 174

Survey Marketing B2B Study 174

5W PR

NOVEMBER 19, 2021

Corporate blogs and social media mediums are where PR messages can be communicated rapidly, tactically, and effectively. White papers, webinars, infographics, and case studies are also widely used. Research the most-discussed subjects and frequently asked questions involved in your brand niche. Write content in response.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PRSay

JUNE 11, 2021

Fourth and perhaps most frequently, we worked with communications colleagues around the school as well as trusted doctoral candidates to help our social team quickly secure technical reviews/accuracy checks on our social media content. What are some best practices for other communicators?

Publicity 157

Publicity Social Media Report Fashion 157

Barokas

JULY 3, 2019

Tried and true, whitepapers have been integral to marketing and communications for decades. Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent).

Case Study 100

Case Study B2B Survey Education 100

Cision

AUGUST 17, 2015

Pinterest may be forgotten in some circles, but as a communication platform it is powerful. What I want to do in this post is to share five things about Pinterest that may cause you to reconsider Pinning as a marketing and communication tactic. Click here to watch Jennifer Cario’s free on-demand webinar now! Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA.

Trends 100

Trends Media SEO Analytics 100

Buzzstream

FEBRUARY 3, 2021

On a recent JBH webinar surrounding newsjacking, Digital PR Director Rebecca Moss and co-founder Jane Hunt also recommended listening to or reading news round-ups on websites, like The Week ,every morning before work. Infographics. Discovering what to ‘react’ to. Highly-researched guides on a specific topic (e.g.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. 3) The CMO Council infographic on CMO priorities. click image for higher resolution ).

Study 113

Study Survey Infographics B2B 113

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. We work really hard to set a standard in terms of quality and voice,” said John Fox, athenahealth executive director of content and communications.

How To 108

How To Transportation Content Marketing Healthcare 108

Communications Conversations

NOVEMBER 24, 2014

Last week, I gave a presentation to 300-plus folks on a Cision/Vocus webinar around content strategy. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. One piece of long-form content can last for months when broken apart into smaller chunks.

Case Study 166

Case Study Strategy Study Hotels 166

Cision

AUGUST 26, 2015

Watch her on-demand webinar today! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. One of the most powerful forms of influence is effective communication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

AUGUST 16, 2016

Corporate communications and PR, especially those with media or influencer relations duties, can have a tremendous impact on content marketing. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Review webinars for pitch-ideas, contributed articles or guest posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Shift Communications

SEPTEMBER 16, 2016

Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. Make sure there are whitepapers, videos, webinars and other marketing collateral that will accompany your message. But what does it really mean and why should we all pay attention to it?

Leadership 60

Leadership B2B Infographics Data 60