Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Hints at Cooling Tools and Tactics? 67% said thought leadership.

Survey 73

Survey Trends Communications Storytelling 73

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

5W PR

SEPTEMBER 19, 2023

Online platforms In the digital age, online platforms have become the primary arena for communication and interaction. This content can take the form of articles, videos, infographics, webinars, and more. Personalized communication and data analytics Digital PR enables personalized communication like never before.

Viral 78

Viral Digital PR Storytelling Reputation 78

Onclusive

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

Newsfile

NOVEMBER 14, 2023

Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. However, the content must remain clear , concise , formal , newsworthy , and avoid being overly promotional or reading like an advertisement. Our #BlackFriday deals are here!

Examples 116

Examples Energy Retail Product Launch 116

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising uses targeting and persuasion to get its job done.

Publicity 65

Publicity Small Business Advertising Advertising 65

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. There are tools and resources to learn more about color. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

MARCH 21, 2016

What impact does this have on communication professionals? Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising. They must reconsider how they create, distribute and pitch their thought leadership.

Trends 120

Trends Mobile Media Print 120

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This role is where “the buck stops” as far as key client communication and quality-control are concerned. These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing. The senior coach.

Agency 136

Agency Analytics Creativity Social Media 136

Burrelles Fresh Ideas

JUNE 27, 2023

Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals. When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Presspage

AUGUST 15, 2017

Consequently, tools like AI systems that can parse through large amounts of data, and provide highly targeted content to users will become integral in PR. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Buzzstream

FEBRUARY 1, 2024

Here is a successful template used by Jodie Booras of Kaiona Communications to secure coverage from major news outlets across the globe. Press Release Pitch Template Like those outlined in our digital PR tools post, many press release platforms provide distribution networks. I look forward to hearing from you soon. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Personas are a sales tool and we are talking about audience strategy, not sales strategy. The post Simple Content Marketing Framework appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Cision

APRIL 20, 2015

We use a wide range of content and activities to communicate our messages and reach our target audiences. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. To do that, we turn to distribution and aggregation tools.

Media 120

Media Content Marketing Infographics Fashion 120

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Use a tool like Critical Mention to monitor media and measure your media coverage. Use a tool like Critical Mention to monitor media and measure your media coverage.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites. Derek Lyons.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. When was the last time that you created an infographic? Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants?

Facebook 116

Facebook Video Brand Branding 116

5W PR

NOVEMBER 2, 2016

However, PR is one of the best tools to target your shoppers and jump start your sales. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. So as you reach out to potential media outlets, remember to be professional, nice, and keep the lines of communication open.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Ted Coiné – @tedcoine. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

OCTOBER 16, 2017

As someone who has dealt with addiction close to home, the opportunity to use PR as a tool to get addicts into treatment was deeply touching for me. Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves? Congratulations!

Agency 113

Agency SEO Social Media Pinterest 113

Shift Communications

DECEMBER 10, 2015

Enter Canva , one of many new tools for simplifying the creation of graphics. They standardize design tools that are typically hidden in a professional design program’s labyrinthine UI. There are plenty of other free tools for image creation, like Infogr.am The tool has offerings for both paying and non-paying users.

Infographics 60

Infographics Tools Guidelines Writing 60

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In my experience, employees from Communications department spend their lives performing the following functions: 1. In this case, PR manager plans and runs advertising campaigns.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

APRIL 10, 2019

Segmenting your communications is the best way to increase the response to your content promotion campaigns. The good news is that you’ve already got some solid research to guide you, so you should be able to know what makes a good prospect and communicate that to your team. Pull data or facts and create an infographic.

How To 125

How To Data Community Groups 125

Bad Pitch Blog

AUGUST 4, 2011

We can view the automagic tools using math to make their decisions as time savers. Think Visual “(Public Relations) requires specialized talents in communication, in creating visual material such as house organs, bulletins, movies, slide films, training pamphlets.” But it’s a big miss when we do. They are time savers.

Film 80

Film Infographics Advertising Advertising 80

MaccaPR

NOVEMBER 10, 2015

This concept of social media being a living organism resonated with me as I consider myself a bit of a science nerd (the New York Times science section is the homepage on my computer) and even earned a degree in life sciences communication. The connection between two individuals is a powerful tool for social disruption and change.

Marketing 48

Marketing Social Media Video Mobile 48

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Keep it short and sweet.

Infographics 266

Infographics Brand Branding Video 266

Doctor Spin

JANUARY 5, 2024

In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. However, a persona is a tool. Which tool is the best?

How To 52

How To eBook Corporate Groups 52

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Use free PR and media tools. Survey results can easily become infographics or the centerpiece of a customer newsletter. Or, boost it with cost-effective paid social advertising. The post 7 Ways To Get The Most From Your PR Budget appeared first on Crenshaw Communications. Consider micro-influencers.

Infographics 149

Infographics Retail Resources Employee 149

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately. What if your victories lasted longer? Christopher S.

Advertising 60

Advertising Advertising Publicity Infographics 60