How To Measure The “Hidden” Value Of PR Work: Contextual Value
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
There are three simple ways to measure the value of PR this year. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. Finally, evaluate how well the brand mention aligns with desired messaging and goals. What placement? Does it reinforce the brand story?
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