PR 20/20

MAY 16, 2023

With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. In fact, 25 percent of associations say that creating targeted communication has boosted member engagement. Ensure this asset includes a CTA to download the full ebook.

Marketing 69

Marketing eBook Resources Tools 69

Presspage

JULY 5, 2017

More channels are being used in communicating, internally and externally. Make sure you know your audiences by taking the time to define the different groups you are communicating with. When you have that in place, it is easier to use the right channels to communicate with these different groups.

Education 84

Education Resources Internal International 84

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. Chartblocks.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. Chartblocks.

Data 120

Data Tools Google Examples 120

Presspage

JUNE 27, 2017

Ask some people internally or externally (perhaps a partner or friend could provide some helpful insights) to visit your newsroom and identify possible obstacles. Enrich your news release with images, infographics, slideshares and video to create a pleasurable experience for your visitors.

Social Media 96

Social Media Infographics YouTube Strategy 96

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™. A Matter of Trust. The Right Targets.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ISEBOX

DECEMBER 2, 2015

You can practically double your viewership when you include image and video content, according to data extracted from more than 10,000 communications professionals. Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views. 12% Traffic Increase.

Infographics 70

Infographics Video Data Mobile 70

Solo PR Pro

JANUARY 5, 2016

Many independent PR and communications professionals have set new business resolutions with plans to take their practice to new levels. How much are other freelance communications consultants charging? 10 Basic Rules for Successful Infographics. The key is to focus on communicating useful information in an easily digestible way.

Infographics 40

Infographics eBook Survey Resources 40

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. Community relations. Crisis communications.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Instead, instruct readers to a specific offer: “enter for a chance to win…” – “download the whitepaper” – “watch the video about…”. Everyone (including your client) responds to visual content better.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ISEBOX

FEBRUARY 26, 2016

Needless to say, Oktavia put the heat on her communications team to be ready to push out the story and get coverage the minute the FDA approves their drug. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. It was critical to beat the competition to the press. Speed matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. registrations, subscriptions and downloads) and these sessions lasted 33% longer. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. You can download the full infographic of the 15 skills here. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Global Reporting Initiative’s website is a resource that corporate communicators and PR pros should bookmark.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. To download slides from this content marketing panel event and to download our exclusive Q&A with content marketing expert Joe Pulizzi, go to [link].

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR Fuel

OCTOBER 16, 2018

While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Hire Interns. And a good intern can eventually turn into a good employee. If I’m still on a press list, how accurate is the rest of that list?

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. Guest Post by Laura Petrolino.

Nonprofit 76

Nonprofit Tools Marketing Skype 76