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This Is Why You Need to Write Creative Content

PRSay

You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The biggest risk communicators run is that we never get heard at all.

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Four Ways to Stay Curious & Creative in Our Digital World

Deirdre Breakenridge

We are surrounded by an overwhelming amount of social media platforms, communication channels, and mediums of interaction, making hard to differentiate our unique ideas from messages that we have already seen. So, how do you stay creative when you are inundated with so many different platforms to promote your ideas?

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How to Put the Creative into Public Relations

Landis PR

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. Creativity rarely strikes when conditions remain static.

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Crenshaw Communications Wins 2014 Big Apple Award From PRSA

ImPRessions - Crenshaw Communications

We earned the honor for our creative campaign that launched just before Valentine’s Day and urged consumers to “Break Up With Your Bank”and discover the advantages of credit unions. Dorothy Crenshaw and Marijane Funess were presented with the award at the 2014 Big Apple Awards Gala.

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Speaking Visually with a Creative Agency

Konnect Agency

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Allyn Professor of Medical Optics When we think of communication, we don’t always consider the importance of speaking visually. Why Does a Creative Agency Use Moodboards? David Williams, the William G.

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Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem. The Solution.

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4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. As a Chevy spokesperson Rikk Wilde’s job was to present a new truck to San Francisco Giants pitcher Madison Bumgarner.