ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This isn’t new, but today there are more digital distractions in the form of tools, tactics and platforms. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

AUGUST 17, 2017

It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s. Many PR pros still build media lists manually, and most lack the tools they need to properly analyze the performance of their campaigns. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Instead emphasis was on use of digital tools. This image is shared via Creative Commons and credited to Spin Sucks.

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Here are four free tools small businesses can use to keep track of their Instagram success: 1.

Instagram 111

Instagram Measurement Tools Small Business 111

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Cision

JUNE 1, 2015

Martin Kihn , research director at Gartner, says many communicators shoot first, then ask where to aim. Consider these six tips when implementing a PR measurement program: 1. It’s the only way to move PR measurement away from vanity metrics like AVE and impressions to ones with concrete value. Want to improve PR measurement?

Measurement 120

Measurement Data Tools Instagram 120

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Stephen Waddington

APRIL 10, 2021

Communications and public relations teams have moved to virtual working during COVID-19. is investigating the impact of the pandemic on the tools used by agencies and communication teams. We’d welcome comments on the tool stack and any omissions. A new project aims to characterise a COVID-19 PRstack. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.”

Healthcare 98

Healthcare Communications Measurement Resources 98

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

Cision

AUGUST 29, 2015

Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at this growing medium in a new light. Downloads is one of the few numbers podcasters keep tabs on, but it shouldn’t be the end-all be-all of your measurement strategy. Social Media Engagement.

Measurement 120

Measurement Airlines Advertising Advertising 120

Stephen Waddington

DECEMBER 2, 2020

Gemma Moroney, co-founder, SHOOK If you’re looking to use data and insight to improve your communications strategy and tactics in 2021, where do you start? It’s similar to the Government Communication Service (GCS) framework. Plus, of course, you can employ tools to help you do all this, like Guild , Miro , Propel , Trello , and Zoom.

Survey 155

Survey Google Data Measurement 155

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Any tool that helps you stay organized is one worth investing time to set up. Measure Performance. Having an editorial calendar can also help measure PR performance over the calendar year.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Communicators and marketers must do the same to stay agile and remain competitive. However, AI-generated content is still far from replacing human creativity and expertise.

Communications 52

Communications Marketing Analytics Resources 52

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The results are typically bland, generic copy.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

AUGUST 6, 2021

We’ve also discussed business topics including leadership, purpose; and areas of practice including behavioural science, communication accessibility, creativity, search marketing, and measurement. My thanks to them all. WaddsCon is recognised by both the CIPR and the PRCA as a continuous professional development activity.

YouTube 146

YouTube Creativity Community Leadership 146

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Find out how we simplify monitoring and measurement for brands and agencies.

Media 98

Media Nonprofit Pitching Analytics 98

Communications Conversations

JUNE 30, 2016

Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. So again, why are fewer brands adopting Pinterest as a key social media tool? Less participation by brands means fewer people have experience with the tool. Remember, not every brand is Oreo.

Pinterest 97

Pinterest Social Media Tools Media 97

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Measurement 56

Measurement Storytelling Data Technology 56

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

PR 20/20

JANUARY 29, 2019

We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. AI-powered tools can help you create content strategies that are actually backed by data, not gut instinct, in a fraction of the time and at scale. HubSpot Content Strategy Tool. MarketMuse.

Tools 51

Tools Strategy SEO Enterprise 51

ImPRessions - Crenshaw Communications

MAY 26, 2016

Predictions, warnings, and optimistic expectations about the future of PR and communications abound. More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. Imagination and creativity will rule. More partnerships and sponsorships.

Viral 136

Viral Creativity Advertising Advertising 136

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Points North Group, which measures influencer marketing, estimates that midlevel influencers—those with 50,000 to 100,000 followers—may have as a fake follower rate as high as 20%. And how does a brand afford the fees and measurement costs associated with a broad international campaign? Influence requires relevance.

Fashion 180

Fashion Instagram Measurement YouTube 180

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Agency 49

The Resolution Blog

FEBRUARY 2, 2018

You will share support duties alongside the founder & makers of the tool. We provide prompt and high-quality communication to our customers and we’re looking for someone to lead that high standard with a smile. With the ultimate goal of ensuring they get the most from the tool. The standard is high. We’re only human.

Education 136

Education Tools Creativity Writing 136

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Many companies looking to bring on a PR partner distill their goals and needs into an RFI (Request for Information) as a starting point, which in my view is a better early vetting tool than a full-blown RFP (Request for Proposal), which requires far more time and creative input from participating agencies. Describe your ideal client.

Agency 175

Agency Measurement Meeting Tools 175

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Better Measurement. Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107